Web 2.0/Gov 2.0
Created by Bill Finnerty
Cumberland County, PA
May 2009
What is Web 2.0?• "Web 2.0" refers to a perceived second
generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies. (Wikipedia, May
2009 - http://en.wikipedia.org/wiki/Web_2.0#Definition )
What is Gov 2.0?
• Government 2.0 is using Web 2.0 tools to improve government communications, access, and transparency.
What are the tools?
• Social Media
• Photo Sharing
• Video Sharing
What are the tools? (cont)• RSS feeds
• Blogs
• Virtual Worlds
• Social Bookmarking
What is the goal?
• The County’s goal is to improve communication between employees, departments, and citizens to more effectively collaborate in providing the best solutions possible.
How do we achieve the goal?
• Strategize
• Transform your thinking on communication
• Check out existing uses by County departments
• Start using the tools yourself
Strategize!
• Take Steps to Prepare in Advance• Define Your Business Needs• Define Your Business Drivers• Define Your Target Audience and
Where you will be using Web 2.0?• Determine What Web 2.0 Tools will
help you accomplish your business needs
Transforming Communications
200x 200x 200x 200x 200x
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Two-way communications
Aligned communications
Basic communications• Direct, one-way
communications• Solid, basic tools• Limited feedback
• Recognized strategic importance of IC
• Established Internal Communications Program Management Office
• Coordinated messaging across Channels
• Increased IC effectiveness
• Engaged Senior Leaders as key communicators
• Launched centralized website, regular newsletter and tools enabling managers to communicate more effectively
• Expanded strategy coverage
• Employee feedback channels
• Develop communications tools to empower employees to better meet customer needs
• Establish horizontal and vertical communications
• Integrated strategy, brand, culture, and communications
• Initiated benchmarking to measure ROI
Today: Leading Through Change• Synchronized with HR
• Integrated into leadership development
• Designed to strengthen employee engagement and build culture of excellence
• Evaluated against service metrics and TCE
• Accelerating growth through strategic communications
Continuous communications
Current County Uses of Web 2.0
• Social Media– Cumberland County’s Facebook page– Cumberland County’s Twitter page
• Photo Sharing– http://pa-cumberlandcounty.civicplus.com/PhotoGallery.asp?
FID=72
• Video Sharing– CASA YouTube video
• RSS feeds– http://www.ccpa.net/rss.asp
• Blogs– Jonelle’s blog– my blog
• Project and Department SharePoint Sites– IMTO Site– Kronos Project Site
Ways to get started
• Create a Twitter account and start following your favorite news or sports personality or Cumberland County
• Create a govLoop account, this is a site that is for professional networking between government employees
• Create a Facebook account, people will find you
Books
• Wikinomics by Don Tapscott and Anthony D. Williams
• The World is Flat by Thomas L. Friedman
• The Wisdom of Crowds by James Surowiecki
• govLoop - WEB 2.0 / GOVERNMENT 2.0 LIST OF RESOURCES
Q & A
Special Thanks
• Names and items that were used in creating this will go here in end
