•If you find your Maruti Swift tossing and turning in her bed tonight, be sure that a Volkswagen Polo has passed by your house today morning. Yes, there is a strong and tough Maruti competitor in the market.

• After Skoda Fabia and Hyundai i-series models, the Volkswagen Polo is definitely a car that will make a big difference in consumer buying patterns. Cool looks, defined features and above all – “the brand Volkswagen” with “the GERMAN ENGINEERING.”

•Volkswagen Polo is one of the best looking hatchbacks in the Indian car market today

•Polo has understated looks with a very contemporary new design with a slightly wide and balanced stance.

• Volkswagen Polo has spacious interiors and comes with good interior build quality.

•Volkswagen Polo has includes features such as tilt and telescopic adjustable power steering, power windows, CD and MP3 stereo music system with 4 speakers, front armrests and has plenty of storage areas within and a large boot space of 280 liters.

•The pricing combined with the German build quality makes it good value for the money that you are paying for this hatchback.

• Great looks

• Great build quality

• Excellent ride and handling

• Good fuel economy (diesel)

•Amazing power steering

•good suspension.

•Polo also offers remote keyless central locking that includes remote window up/down on the highline, which is unique in the segment.

Exterior Features:

* Body coloured bumpers* Chrome strip in front grill* Galvanized body with 6 years anti-corrosion warranty* Green tinted heat absorbing glass* Halogen headlights* 14” steel wheels with full wheel covers

Interior Features:

* Gear shift knob and interior door handles in chrome* Storage compartment in front doors* Sunglass storage inside glove box* Single folding rear seat backrest* 3 Grab handles above doors, folding, with coat hooks

Safety Features:

* Front disc brakes* Height adjustable headrests front and 2 headrests rear* Electronic anti-theft immobilizer* Interior rear view mirror, manual day/night* High mounted third brake light

Comfort Features:* Central locking with boot opener in company logo* Digital clock, fuel gauge, warning lights for high coolant temperature and low oil pressure* Front intermittent wipers* Fuel lid with push style opening and central locking* Instrument cluster with tachometer, speedometer, odometer, trip odometer* Outside rear view mirror driver & passenger side, manually adjustable from inside, convex Power steering* Power windows front* Radio preparation includes roof antenna and partial pre wiring* Steering wheel tilt & telescopic adjustable* 14” steel spare wheel

•As a relatively recent entry into the Indian automotive market, VW needed to raise brand awareness.

•To address this challenge, Volkswagen’s marketing team focused one of its key brand pillars, innovation, to make a strong impact throughout the roll-out in India.

•Innovation was showcased not only in Volkswagen’s product introductions.

•Lacks performance (1.2 P)•Cramped interior•Not as feature loaded as rivals•Cost of ownership needs to improve.•Improve fuel efficiency and look into customer satisfaction

Aesthetic appeal

Highly engineered performance

Safety

Price

Premium Feel

Brand Image of VW

Great fuel efficiency of 20 km per liter ( Highway) for the diesel variants

Positive Word of Mouth.

Three Variants ( Trend / Comfort / Highline)

CAR

FACTORS

Volkswagen Polo

Maruti Swift

Hyundai i20

Honda Jazz

Skoda Fabia

Ex-showroom Price

Rs. 4,67,253  

Rs.4,47,893  

Rs. 4,75,576  

Rs. 6,12,449 Rs.4,96,4

40  Displacement 1198 cc   1197 cc   1197 cc   1198 cc 1198 cc 

Power 75PS @ 5400rpm  

87PS @ 6000rpm  

84PS @ 6000rpm  

90PS @ 6200rpm  

75 PS @ 5400 rpm 

Torque 110Nm @3750rpm  

114Nm @ 4000rpm  

114Nm@4000rpm   110@4800

110Nm@3750rpm  

Ground Clearance 168 mm   170 mm   165 mm   160 mm 158 mm  

Boot Space 280   232   295   366   315  Mileage Overall 17.24 kmpl   18.6 kmpl

  18.5 kmpl   16.7 kmpl   16.25 kmpl 

CAR

FACTORS

Volkswagen Jetta

Honda Civic

Toyota Corolla Altis

Chevrolet Cruze

Hyundai Elantra

Ex-showroom Price

Rs. 13,60,000   Rs.12,59,

600  Rs. 11,00,148   Rs.12,85,2

43  Rs. 12,51,000  

Displacement 1398 cc   1799 cc   1794 cc   1998 cc   1797 cc  

Power122PS @ 5000 rpm

132 PS @ 6300 rpm  

140PS @ 6400rpm  

166 Ps @ 3800 rpm 

149.5 PS @ 6500rpm  

Torque200Nm @1500 rpm 172Nm @

4300rpm  173Nm @ 4000rpm  

380 Nm @ 2000 rpm  

104 Nm @ 4700rpm

Ground Clearance 152 mm   170 mm   176 mm   165 mm 185 mm  Boot Space 520   405   475   450 420  

Mileage Overall 14.9kmpl   14.8 kmpl

 14.53 kmpl  

17.3 kmpl   16.3 kmpl  

CAR

FACTORS

Volkswagen Passat

Honda Accord

Toyota Camry

Skoda Superb

Volvo S60 D3 Kinetic

Ex-showroom Price

Rs.25,28,205  

Rs. 21,90,700  

Rs. 23,80,000  

Rs. 21,46,330   Rs.

25,57,000Displacement 1968 cc   2354 cc   2494 cc   1798 cc  1984 cc  

Power 170PS @ 4200rpm  

180PS @ 6500rpm  

181PS @ 6000rpm  

160PS @ 6200rpm  

163bhp @ 3500rpm  

Torque 350Nm @ 1750rpm  

222Nm @ 4300rpm  

233Nm @ 4100rpm  

250Nm @ 4500 rpm

400Nm @ 2750 rpm

Ground Clearance 150 mm   155 mm   160 mm   158 mm  130 mm  Boot Space 485   450   515 565 380  

Mileage Overall 18.33 kmpl   11.7

kmpl  12.98 kmpl  

13.67 kmpl   17.24 kmpl

 

Variants Transmission Engine Description Mileage Power ACCity HighwayIPL II 1.2 Petrol Highline (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpmPetrol Comfortline 1.2L (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpmPetrol Highline 1.2L (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpmPetrol Highline 1.6L (Petrol) Manual 1598cc4 Cylinder 16 Valve 12.13 15.26 103.5bhp @ 5250rpmPetrol Trendline 1.2L (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpmDiesel Comfortline 1.2L (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpmDiesel Highline (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpmDiesel Highline 1.2L (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpmDiesel Trendline 1.2L (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpmIPL II 1.2 Diesel Highline (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm

Volkswagen pursues its goal of becoming the number one automaker in the world by 2018

Famously known for its Beetle – one of the best selling cars of all time at over 21 million units.

In a bid to move beyond the Beetle : Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and VW.

Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007.

Two group companies – Volkswagen India & VGSIPL.

The VW Group also owns 49.9% of Porsche and set to take 100% ownership in the near future.

Price

Targeted mainly for the luxury segment in the Indian market.Plan to capture bigger market through the VW Polo and Vento.

ISSUES

Caters mainly to luxury segment. Higher price range – except Skoda Fabia.

Lack of brand awareness among Indian consumers.

Lack of aggressive marketing in earlier phases.

In the 4 door mid-luxury segment - Market leader Honda City.

Vento

Introduced in 2010 Beaten the Honda City as the number 1 selling car in that

segment The Vento’s success Honda lagging VW bringing the right product to the market, namely a

diesel engine. With petrol prices only going up VW was right to tap into the

Indian psyche of affordability.

Volkswagen India has smartly priced this car.

Manual petrol version 2 variants, either base or top which has a huge price gap of around one lakhs INR. Base model (Trendline) lacks many features and at this price there are many other options

available in the market which offer more features and are more refined and powerful in comparison to it.

Petrol version of Vento is capable to beat City in any department.

Diesel Version

It’s the diesel version which sets the stage on fire. At this price what you get is : highly refined powerful fuel efficient car German engineering at its best. This car is completely value for money and it looks smart enough to turn heads

Volkswagen - Indian market in 2010. Polo, a premium hatchback Looks, comfort and performance. Built quality as well. It mainly competes with the Maruti Swift, Hyundai

i10, Fiat Punto etc. Polo has been a winner for Volkswagen and is

reportedly the most demanded Volkswagen model in the Indian market.

There are 6 variants. 3 premium segments Trendline, Comfortline and Highline.

4.3-6.5 lakhs -petrol models

5.5-7.4 lakhs -diesel models.

The German build and brand name has definitely given Polo an advantage in its segment together with the features it offers. 

The base model of Polo starts under five lakh rupees

Quite competitively placed but it offers fewer features than its rivals.

Surely a head turner, its capable enough to grab attention in public. This is the only USP of this car.

Relatively high price of its 1.6 version and diesel versions – it’s not a value for money car.

It is not as powerful as other hatchbacks in its class.

At this price what you get is a car from German makers which is strongly built and looks sophisticated.

There is another issue; there is huge gap in prices of these three variants from each other. It gives advantage to other cars to fit into these gaps.

Looking at its quality, fresh look and superior German engineering, this car should be able to get a good number of buyers, especially youth.

Thank You

Aditya K Gautam D Sneh Saya Deepesh Kandarp Tushar