Download - Virtual Reality (VR) & Augmented Reality (AR) - Key experiential marketing stats for 2016
Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled together the most impressive stats around these immersive technologies to help give you the full picture.
of 16-24 year olds are interested in using VR headsets
of consumers aged 16 to 24are interested in experiencing VR
Source: Mintel, Europe 16 Consumer Trends 2016 & Marketing Week
of UK consumers agree that VR devices have the potential to change our lives for the better
66%Source: Virtual Reality Brand Power Index
of the Forbes World’s Most Valuable Brands have used VR or AR in an activation with customers or employees, or are invested in developing the technology
75%Source: Virtual Reality Brand Power Index
of UK shoppers are interested in using virtual reality technology to experience products or services
Source: Westfield
of UK shoppers want virtual assistance to see how products will look in the home
41%
Source: Westfield
The virtual reality market could be worth
by 2020
$30 billionSource: Fool.com
VR headsets could be sold by 2025
500 million
Source: Fool.com
171 millionpeople could be using VR hardware
and software worldwide by 2018
Source: Fool.com
Google’s Cardboard app has been downloaded over
Source: Fool.com
people have used Samsung’s Gear VR for the past month
1 million
Source: Fool.com
people could be paying for VR hardware and content by 2018
28 million
Source: Fool.com
people subscribe to the YouTube 360 channel
Nearly 1.3 millionSource: Fool.com
55% of men express a strong interest in experiencing VR, compared to 40% of women
Source: Marketing Week
68%of consumers would like to try an in-store VR experience before making a purchase
Source: Marketing Week
59% of men say they have a good understanding of what VR is, compared to 46% of women
Source: Marketing Week
37% want to be at a sporting event
52% want to experience music events
41% want to experience theatre
56% want to travel somewhere
35% want to watch news / documentaries
45% want fantasy experiences
41% want to be ‘inside’ a movie
41% want to watch a movie
Experiences people want when using VR
Source: Marketing Week
Want to learn more about the power of immersive technologies?
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