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Page 1: Violet Brochure
Page 2: Violet Brochure

Introduces new logo (Label means quality on the table)

1955 –DeIorio’s sold to Tracy Baking Co. under Harold TracySold by founders Pat DeIorio & John DeIorio

1968 – Ben DeIorio & Brother John Jr. DeIorio son of John DeIorio purchase DeIorio’s from Tracy Baking Co.

1980’s - DeIorios produced both fresh baked products and frozen products

1991 - stopped all lines for fresh baked products and focused on frozen dough market and pizza.

DeIorio’s moves to a larger 90,000 square foot facility expanding production from the previous 27,000 square feet.

2005 – DeIorio’s enters retail again w/ the introduction of the signature item, the dough ball.

1955 Don Pepino Pizza Sauce introduced into the market.

1800’s 1920 1930

1924-29 1932-48 1951-68 1970’s 1980’s -90’s

1945 1955

1900 - Sclafani sons began importing Italian products under the Sclafani Brand name and expanded to various locations in Brooklyn

1930’s - Marie’s grandchildren took over Sclafani Brothers changing the name to Joseph L. Sclafani, Inc. The company was comprised of 5 brothers: James, Joseph, Dominick, William and Leo as well as two cousins, Marie and James. They continued to import and distribute Sclafani brand products.

Over 200 years of combined experience using only the finest ingredients to give you the best product on the market.

2007 – DeIorio’s introduces full line of Par-Baked products

Don't be fooled, there is only one Don and he's from New Jersey.

1926 - The first “Tomato Pie” was introduced and sold to homes, stores and many weddings in East Utica.

1932 - DeIorio’s introduces Sliced Italian Bread

1948 - Moved to our Elizabeth Street Facility (10,000 square foot)Bread 8¢/loaf and a shopping bag full of bread heels 35¢

1951 - DeIorio’s began experimenting with merchandising unbaked dough.

1970 - Expanded building to 22,000 square feet to accommodate for a custom automated system and three bulk flour silos.

Ben DeIorio recognizes a shift in the baking industry.1979 - DeIorio’s offered the first in-store bakery pilot store which developed into a “turn-key” operation that combined bread product, training and equipment in a system that occupies a small footprint

2000-07

1984-2004

After World War II, the Sclafani’s purchased Violet Packing Company LLC which allowed them to double sales and expand distribution to ethnic stores and neighborhoods from New York to Chicago.

1945 Sclafani’s purchase Violet Packing Co.

Late 1800’s - Marie Sclafani with her husband and their four sons came to the United States from Italy. The family began a small grocery store on Elizabeth Street in New York City

1920’s Expanded to the five boroughs of New York City.

1950 - Dominick Sclafani envisioned a vast post WWII market for pizza. He developed the benchmark Don Pepino formula that has never been changed. It was the first fully prepared pizza sauce in the United States, and was sold under the names of Violet Special Formula A and Don Pepino.

Lou and Chip Sclafani manage and expand Violet Packing

2004 - Lou and Chip Sclafani, fourth generation, with no family looking to enter the business, began executing a strategy to allow Violet Packing to grow to the next level. They, after successfully managing Violet for 20 years, sold Violet Packing to Rob Ragusa and still remain part of the Violet family and active in the daily operation of the business.

1929 - DeIorio’s begins distributing bread in paper bags, other bakeries follow.

During the hard times of the “Great Depression,” in the after-noon when the ovens were cool-ing down, the local housewives would bring in their own dough to be baked. The charge for the baking was a penny per pound.

During the holidays the neighbors brought their turkeys and hams, and DeIorio’s would bake them for free.

In 1924, - Pasquale(Pat) and Giovanni (John) DeIorio, together wih their wives, went into the baking business. They built a coal fired brick oven, purchased a mixer and worked as a team in the bakery which spanned the backyards of three two family homes. Hearth baked Italian bread was sold in the bakery and delivered house to house.

Page 3: Violet Brochure

A History of Excellence with

Sclafani, Don Pepino, and DeIorio’s

are dependable Violet brands

that have become staples in commercial and

home kitchens. Over 200 years and a few

generations of loyal customers have allowed

the Violet Family to develop a line of dough and

sauce products that can be found in eateries

from pizzerias to full service restaurants.

Insisting on quality ingredients, continuing with

old family recipes, and developing expertise in

processing have been successful practices over

multiple generations.

At Violet, we’re proud of our product

heritage, and we’re happy to bring the

benefits of our tradition of excellence into

your business. Let our experienced staff

show you how our old world recipes can

make a profit in your business.

2007 2010In 2007, the acquisition of DeIorio’s under Violet Packing was completed to create a complete package of products.

2008 – Introduction of Pizza Sauce with Basil and retail pop top cans.

Gluten Free line of DeIorio’s dough products and the 85th Anniversary for DeIorio’s

Pizza Sauce with Basil

Violet

Violet

Page 4: Violet Brochure

With 200 years of combined

succesful history, our family recipes are reminiscent of old

world home-style flavors in

many product forms. We carry

everything from traditional dough balls to topped par-baked

pizzas. Our ready to use and

fully prepared sauces are so rich

in taste and texture that no other

ingredients are needed. Our sauces

are made with East Coast plum

tomatoes harvested at their peak,

cholesterol free corn oil and a

blend of spices. Try our Sclafani

and DeIorio brands for smooth,

naturally sweeter flavor profile.

Our dough utilizes intermediate

proofing for a truly unique taste profile. We make it our business to

cater to customers large and small,

offering private labeling and proprietary formulas.We process and test every batch

during and after production for

consistent quality.

WhatMakes usUnique?

Innovation &Commitment

Utilizing our expertise, we create innovative products

that meet our customers needs. 100% developed and made in the USA.

We’re committed to quality and service.

Innovation &Commitment

Utilizing our expertise, we create innovative products

that meet our customers needs. 100% developed and made in the USA.

We’re committed to quality and service.

Page 5: Violet Brochure

Market SegmentationYour Complete Solution for Commercial ApplicationsEach market segment has unique needs and we meet each need with years of experience and expertise.

Convenience Store Time and space are very valuable in a convenience store environment. Profit per Square Foot (PSF) is to be determined daily. Most c-stores are finding real profits in selling pizza. Whether it’s a national branded program, your own branded program, or our branded program, Don Pepino and DeIorio’s will have your customers experiencing a pizzeria taste on the go. Some great money making menu ideas may include pizza, calzones, subs, breadsticks, and sandwiches.

Pizzeria Fresh vs Frozen Dough – Believe it or not, the end product tastes the same.We use the same ingredients found in your kitchen. Our full line of products allows you to be in charge. Choose our signature recipe or customize your own sauce from a base such as whole peeled or crushed tomatoes. Let us show you how our recipes can make your business more cost effective.

Private LabelingYou make your product unique. Allow us to make that secret family recipe for you. With our trusted confidentiality process, your secret will remain a secret. Our trained and experienced product development department is able to create a special formulation matching taste and consistency with 100% guarantee. We’ll also personalize the packaging of your product.

In-store BakeryMixing, scaling and sizing consistency are tough to maintain day in and day out. Purchasing quality frozen dough products can save over six steps in your bakery. All you have to do is proof and bake. Let us share some of our famous recipes for your instore bakery to profit from.

Institutions / SchoolsOur freezer to oven items enable you to bring worthy products to yourcustomers with the least amount of prep work. We all know pizza is found everywhere. Bring our prized family recipes from our kitchen to yours. Each time you use our products, you know the taste and texture will be consistent. Breadsticks, wheat products and different sauces deliver a well rounded menu.

QSR (quick serve restaurants) Every bread product served for breakfast, lunch or dinner starts with the best tasting dough. Use our dough and sauces for many different applications. One dough product can be made into pizza, stromboli, calzones, bread, rolls, bread sticks, and subs and sandwiches. One sauce can be used for pasta, meat dishes, pizza, and dipping for cheese sticks or bread sticks. Give your customers an upscale homemade taste.

Theme Parks, Recreation Centers Pizza contributes to an atmosphere like no other food. Great pizza brings aroma and profit to any type foodservice venue. Our dough and sauce products are time tested and bring many options to your business. Fully prepared frozen pizza goes from freezer to oven, or our flats and dough balls can be more personalized for your operation. Let us help you determine the most efficient way to produce the food your customers will enjoy.

Violet

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Freezer space is a premium.The cost per square foot in your freezer is rising. If you can deliver 3 or more menu items with one sku in the freezer, the better opportunity for success.

Pizza Dough Shell• Pizza• Breakfast Pizza• Calzone• Sausage Roll• Dessert Pizza• Cinnamon Rolls• Piggy Blanket (Hotdog Wrap)• Pizza Frita (Fried Dough)• Bread Boat• Personal Pan Pizza

Tunnels \ Rolls• Subs• Grinders• Sandwiches• Fried Dough• Bread Sticks

Sauces• Pizza Sauce/ Marinara Sauce• Dipping Sauce for Breadsticks • Dipping Sauce for Fried Mozzarella• Dipping Sauce for Calzone• Specialty Dishes Ideas Spaghetti Sauce, Chicken with Sauce, Eggplant Parmesan, Ravioli, Meatball Subs, Mozzerella Sticks, Calamari, Lasagna• Any recipe that calls for a tomato sauce.

Versatility ONE Item, Many Products.

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Branded ProgramsDeIorio’s NY Style Pizza ProgramA brand can take years and a lot of money for consumers to catch on to. Purchase a brand that has had market penetration for over 80 years.

Private Labeling

Proprietary Formulationmatching taste & consistency to your recipes

Our trained and experienced product development department is happy to help with special formulations. Bring us your dough or sauce recipe, and we’ll work towards creating your unique taste. We also provide formulation suggestions that can enhance the quality and flavor. For over 100 years we’ve been creating great tasting products that have surpassed customer expectations. We’re able to source the raw materials or procure specific ingredients needed for your formula. If you already have a formula that you want manufactured, we will help you every step of the way.

Experienced Formulations • Beer Dough Balls • Granola • Cookies • Crispy Dough Balls • Flavored ProfilesWe don’t want to change your grandma’s recipe…

We want to help you share it by growing your business.

What makes Your Pizza Special is...You

$ NO Franchise Fees

Equipment

New York StyleD e i o r i o s

DeIorios

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Since 1924, DeIorio’s has combined

a tradition of quality and the latest

technology to provide products that

are naturally good because they’re

made from high-protein, unbleached

flour. Most dough products are kosher.

Start withPerfect Dough

Quality Product LinePizza Shell• Dough Ball• Pizza Shell• Dough Flat• Self Rising Crust• Par Baked

Breads & Rolls• Old World Breads• Breadsticks• Rolls / Tunnels• Signature Series Breads

Par-Baked/Thaw & Serve• Gourmet Par-Baked pizza shells• Thaw & Serve Rolls / Tunnels• Bagels

Whole Wheat / Multi-Grain• Breads• Rolls / Tunnels• Pizza Dough• Bagels• Par-Baked Shells

Doughnuts /Sweet Goods• Pusties “Ciotti”• Doughnuts• Brownies• Cookies

To meet your dietary needs you don’t have to sacrifice great taste and flavor.

Great tasting, without the hassle of making fresh dough. Convenient, with no proofing stage and short bake time.

NEWProduct

Lines

www.LiveWellEatPizza.com

Par BakedShells

Gluten Free

Page 9: Violet Brochure

What’s your Pizza Passion?DeIorio’s doughs can satisfy every pizza passion starting with the perfect dough.Pizza Defined: Look up the definition of Pizza and you will discover a food item with Italian origins that has continued to evolve as it is carried on in various regions of the world. Americans have embraced Pizza, taken it to every corner of the United States, and put their own spin on it. We are passionate about our pizza variations. Yeast dough has been the one constant, and single common denominator in all pizza cuisine. Sauces and toppings vary, as do the order and amounts used to prepare a pizza. Sauce on top, sauce on the bottom...oil instead of sauce. Large, small, round, square or oblong, thin or thick crust, deep dish, pan, brick-oven baked, or grilled, each variation brings a definitive texture and flavor to the final dish. It’s what we all fondly call...Pizza!

New York City Style, Neopolitan, or “regular” pizza to “NewYalkers” The crust is tossed and stretched thin into a large round “pie” with a thicker end crust topped with a moderate balance of tomato sauce and mozzarella cheese. A thin crust with a slight crunch and chew. In New York, it is often sold by the “slice” and traditionally folded to support the bend. “farget-about-it.”

New York Sicilian - Sicilian pies are more doughy, with a thick crust. Baked on a rectangular sheet pan, and sliced into rectangular slabs. Cheese may be on the top or bottom.

Chicago deep-dish pizza- Dough is pressed up the sides of a deep-dish heavily oiled pan and par-baked, then followed with copious amounts of cheese and filling then topped with sauce. Some versions have an additional top crust. Knife and fork usually advised.

St. Louis Pizza - Traditionally a super-thin crust with little to no yeast in the dough. The crust is known to be crispier and can’t be folded very easily. Typically the finished pizza is cut into squares or rectangles to serve. The cheese is made up of Provolone, Swiss, and White Cheddar to create a trademark called Provel.

Greek Pizza - Fairly common in New England, Upstate New York, and Pennsylvania is it characterized by the method it is cooked, and the texture it produces in the dough and cheese. Dough is spread in an oiled sheet pan, producing a thick, chewy crust, almost fried. It is baked until the cheese is well-done and begins to brown and caramelize leaving the delicious cheese oils on top. Found in pizzerias typically owned by greek immigrants. “opa!”

Grilled Pizza - A thin crust or par baked dough is placed directly on the grill grates, flipped over, then toppings are placed on the first grilled side as the other side continues to grill.

New Haven Connecticut “Apizza” - Oblong shaped, rustic crust, with a chewy crisp texture. Baked in a coal oven till the crust is darkened in places imparting a coal fired rustic flavor. A “white” or “red” pie is determined by the sauce you choose to top it with. White is most common.

California Pizza - Refers to pizza with non-traditional toppings. Thai, Mexican, Hawaiian, Greek, Jamaican, Japanese, and Southern Barbecue are just a few flavor combinations you will find. Flavors correspond to ingredients you generally find in these other cuisines.

TOP 10 Reasons Why to buy DeIorios3 Custom Formula and Private Label Capabilities

3 On Site Training Center

3 HACCP Plan to Ensure Food Safety

3 AIB Certified - Superior Rating

3 State of the Art Manufacturing, Freezing and Packaging

3 In-house Research and Development Team

3 In-house Customer Service Team

3 Field Technical Support at NO CHARGE

3 Quality Assurance Program

3 Product Quality & Consistency

Packaged Individually

We treat customers like family and family goes the extra mile.

We wrap each product for quality and convenience

to protect each piece.

Superior Facility RatingAIB American Institute of Baking

DeIorios

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How much time and experience do you have?We have made it our business to cater to the c-store, pizza shop and to the full-service restaurant. DeIorio’s dough products are tailored to meet unique time and experience restraints. Our technical staff is available to assist in determining which products may best suit your needs. We specialize in creating formulas to customer specifications. If you want it, we can make it!

Typical UserPreferences

Pizzeria, Retail Pizzeria, C-Store, Instore Bakery Restaurant, QSR

C-Store, Institution, School, QSR, In-Store Bakery, Recreation Centers

C-Store, Institution, School, QSR, In-Store Bakery, Recreation Centers

Institution, School, QSR, In-Store Bakery, Recreation Centers

All Operations All OperationsColleges, Institutions

Retail Health Food Outlets

Retail \ Deli Typical UserPreferences

Preparation Steps &Experience Level

Traditional Workflow 6 Step Process

Uncomplicated Workflow 5 Step Process

Convienient Workflow 4 Step Process

Time-Saver Workflow 3 Step Process

Time-Saver Workflow 3 Step Process

Time-Saver Workflow 3 Step Process

Time-Saver Workflow 3 Step Process

No PreparationFreezer to Oven Capability

Preparation Steps &Experience Level

Standard Dough Ranges 7” - 18” 7” - 18” 7” - 16”, Half & Whole Sheet 7” - 18”, Half & Whole Sheet 7” - 16” 10” - 16” 8”, 9” , 10” & 12” 7” - 16” Standard Dough Ranges

Range of Dough Weights 5oz - 26oz 10oz - 52oz 5oz - 44oz 5oz - 44oz 6oz - 45oz 4oz - 9oz 5oz - 10oz 16oz - 26oz Range of Dough Weights

Thickness & EdgePossibilities

Create your own style Custom Edge

1/4” - 1/2” Center

1/4” - 1/2” Center No Edge

1/2” Center No Edge

1/2” Center No Edge

1/8” -1/4” Center No Edge

1/4” Center No Edge

1/2” Center No Edge

Thickness & EdgePossibilities

Private Labeling Yes Yes Yes Yes Yes Yes Yes Yes Private Labeling

Proprietary Formulation Yes Yes Yes Yes Yes Yes Yes Yes Proprietary Formulation

Individually Wrapped Yes Yes Yes Optional Optional Optional Optional Yes Individually Wrapped

Pan or Screen Screen Pan Pan or Screen Pan or Screen Pan or Screen Pan or Screen Pan or Screen N/A Pan or Screen

Sheeted or Pressed? N/A Sheeted Sheeted Pressed / Sheeted Pressed / Sheeted Sheeted Pressed N/A Sheeted or Pressed?

Old World Style

PartiallyStretched & Oiled

FullyStretched

Quick &Easy

Dough Ball Dough Flats Par-BakedDough Shells

The dough ball is considered to be the closest product to a fresh dough mix without going through the entire dough-making process. It makes the most traditional-style pizza.

The current generation of pizza preparation. This product has many unique advantages. it takes the traditional flavor of a dough ball and combines it with the convenience of using a pre-shaped product.

DeIorio’s developed this very high-quality approach to making pizzas twenty years ago. Dough is partially shaped or sheeted, oiled on one side, and individually bagged.

We understand the biggest demands in the food-service industry today include time and labor. Our world moves at a faster pace than at any time in history. This is a perfect solution for the food service industry.

Perfect Pizza Guide

Raw Dough Par-BakedRaw DoughRaw Dough

Page 11: Violet Brochure

Kosher-Certified Food Is increasingly in demand for religious, idealistic and health reasons. Kosher certification today has come to be looked at as a guarantee of quality, wholesomeness and naturalness. DeIorio’s is pleased to offer products prepared according to kosher dietary guidelines.

One less thing to do is worry about the sauce. The brilliant red sauce is cooked in open kettles till it’s just right... smooth, seasoned to perfection and with just a hint of sweetness.

Typical UserPreferences

Pizzeria, Retail Pizzeria, C-Store, Instore Bakery Restaurant, QSR

C-Store, Institution, School, QSR, In-Store Bakery, Recreation Centers

C-Store, Institution, School, QSR, In-Store Bakery, Recreation Centers

Institution, School, QSR, In-Store Bakery, Recreation Centers

All Operations All OperationsColleges, Institutions

Retail Health Food Outlets

Retail \ Deli Typical UserPreferences

Preparation Steps &Experience Level

Traditional Workflow 6 Step Process

Uncomplicated Workflow 5 Step Process

Convienient Workflow 4 Step Process

Time-Saver Workflow 3 Step Process

Time-Saver Workflow 3 Step Process

Time-Saver Workflow 3 Step Process

Time-Saver Workflow 3 Step Process

No PreparationFreezer to Oven Capability

Preparation Steps &Experience Level

Standard Dough Ranges 7” - 18” 7” - 18” 7” - 16”, Half & Whole Sheet 7” - 18”, Half & Whole Sheet 7” - 16” 10” - 16” 8”, 9” , 10” & 12” 7” - 16” Standard Dough Ranges

Range of Dough Weights 5oz - 26oz 10oz - 52oz 5oz - 44oz 5oz - 44oz 6oz - 45oz 4oz - 9oz 5oz - 10oz 16oz - 26oz Range of Dough Weights

Thickness & EdgePossibilities

Create your own style Custom Edge

1/4” - 1/2” Center

1/4” - 1/2” Center No Edge

1/2” Center No Edge

1/2” Center No Edge

1/8” -1/4” Center No Edge

1/4” Center No Edge

1/2” Center No Edge

Thickness & EdgePossibilities

Private Labeling Yes Yes Yes Yes Yes Yes Yes Yes Private Labeling

Proprietary Formulation Yes Yes Yes Yes Yes Yes Yes Yes Proprietary Formulation

Individually Wrapped Yes Yes Yes Optional Optional Optional Optional Yes Individually Wrapped

Pan or Screen Screen Pan Pan or Screen Pan or Screen Pan or Screen Pan or Screen Pan or Screen N/A Pan or Screen

Sheeted or Pressed? N/A Sheeted Sheeted Pressed / Sheeted Pressed / Sheeted Sheeted Pressed N/A Sheeted or Pressed?

Freezer toOven

Deliver Crisp

Live Well Eat Pizza

Take N BakeHiddenProfit

Thin Crust Gluten Free Topped PizzaSelf Rise

Our self rise is the perfect dough for anyone new to pizza or someone with little to no time for extensive pizza operation. This dough is a quick way to add quality pizza to the menu with your personal sauce profile.

The thin crust pizza shell was designed for a pizza crunch in every bite. This shell delivers new options to any existing pizza menu. Available as a shell or topped with sauce and cheese.

It is estimated that 1 in 133 Americans suffer from Celiac disease, a sensitivity to gluten. Add Gluten Free pizza to your menu to satisfy your cliental special dietary needs.

Take N Bake is a great avenue to add retail profits to any business. We can top the pizza with sauce and cheese, then package it. Just add a label and your pizza is ready to be sold.

Par-BakedRaw Dough Raw Dough

Unbleached Wheat flour DeIorio’s uses only naturally matured, unbleached wheat flour. Its ground from spring wheat readily high in protein. Our flour produces excellent hearth breads and yeast raised bakery items. No chemical bleaching or bromating here. We have developed recipes to suit many customers discerning tastes, as well as meet their high dietary standards.Today people are eating smarter. We are dedicated to offer products that make it easy for customers to practice their healthy eating habits.

Whole Grain & Multi-grain Are very much in health news today. The health benefits of the wheat germ, essential fatty acids, b-vitamins, bran and fiber are becoming common knowledge in this generation.

Gluten Free and Tasty To meet your clientals dietary needs you don’t have to sacrifice great taste. We use only the finest ingredients to create great flavor and texture they will love.

DeIorios

Page 12: Violet Brochure

The Process isEverything

Customer Confidence and Satisfaction• Our BrandsQuality ingredients and time-tested recipes produce flavors that keep your customers coming back for more.

• Personal GuaranteeWe carefully monitor and test the product as well as the integrity of the seams of the cans of every batch to ensure the consistency you demand.

•TasteFor generations we have produced a recipe we believe in. Give us a call for a free taste.

•Customer LoyaltyOur products and service has been appreciated by customers that return year after year for decades.

Superb tomato products begin with superb tomatoes handled with care for peak performance.Every juicy, vine-ripened load of just harvested tomatoes is inspected by a USDA representative, weighed and graded.They are carefully rinsed, sorted by color, visually inspected, crushed, and skins and stems are removed. They are quickly heated to 192 degrees to stop the fibers from breaking down, allowing for maximum yield at the peak of flavor. The perfect blend of spices, salt and oil are measured and added according to each recipe. Every batch is sampled at the cook station, where we monitor the exact time and temperature to add the ingredients. By using a batch process we are able to ensure product consistency can after can. Random selections of cans are chosen from each batch to be opened so we may confirm the integrity of the seam of each can. We go beyond the average kitchen procedure to ensure a perfect recipe. We test the temperature of the product, the final color, the salt content and the solids. All of this information is entered into our system so we can trace each batch and compare plant efficiencies at any given time. We use the highest standards of operation

and the best ingredients.

Page 13: Violet Brochure

Since 1924, DeIorio’s has combined a

tradition of quality and the latest

technology to provide products that

are naturally good because they’re

made from high-protein,

unbleached and bromated flour.

No preservatives are added.

We listen to you, the customer The New Pop Top CanDon Pepino is always looking for ways to better accommodate his customers.

When the First idea came from one of our loyal customers, we were extremely excited. Many of our customers asked for a quicker solution, and we answered.

The New Use by DateFreshness is our priority. We have labeled all of our 15oz retail cans with use by dates to ensure freshness with every bite.

The NewAnnese brandSaucesThe new Annese Crushed Tomatoes, Crushed Tomatoes with Basil and Tomato Puree deliver a unique taste made from onlythe finest tomatoes, for a pure and natural tomato flavor. Ideal for use in various dishes in addition to pizza.

TOP 10 Reasons Why to buy DonPepino & Sclafani3 Strict quality control from seed to finished product.

3 Proprietary and custom formulization availability

3 All products are Kosher.

3 Over 115 years of tomato processing experience

3 All natural products

3 No Citric Acid Added

3 Packed at peak for both ripeness and freshness

3 Vine ripened, world famous Jersey tomatoes

3 Kettle cooked

3 Our Personal Guarantee

Don PepinoNew York Style Pizza SauceA brilliant red sauce cooked in open kettles tillit’s just right... smooth, seasoned to perfection and with just a hint of sweetness.

Don Pepino Garlic Spread

Good Garlic Bread begins with classic Garlic Spread. Just spread on bread,

then bake or broil until golden brown. Also for unlimited use in meats,

fish and poultry before broiling or roasting, excellent for scampi

sautes and vegetables.

Don Pepino • Sclafani

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Don Pepino Marinara SauceIdeal for any pasta dish. Also used with ethnic dishes, dipping sauce and a variety of Italian sandwiches. Excellent for use with seafood and chicken.*

Pizza SaucePizza Sauce

Don Pepino Fully Prepared Pizza Sauce America’s first fully prepared Pizza Sauce made only from fresh vine ripened tomatoes. Ideal for use in meatball subs, calamari dishes, mozzarella sticks and in addition to pizza and many other great dishes.*

Don Pepino Spaghetti Sauce

Old World Family recipe that uses only finest quality tomatoes

picked fresh daily throughout the season. All natural ingredients are

used and blended in a four step cooking process.*

Red & Green Pepper StripsAll Don Pepino Pepper Strips are hand picked and packed to ensure the finest quality peppers. These peppers are processed quickly to lock in the fresh picked flavor.*

Don Pepino Ground

TomatoesMade from the finest

vine ripened tomatoes and harvested at their peak

of freshness and blended with a touch of salt.*

DonPepinofamilyofproductsarereminiscentofoldworld,homestyleflavors,creatingarichdelicioustaste you will remember.Youmayfindourcansonthegrocerystoreshelforbehindthecounterinyourfavoritepizzeria.

* Retail, Pizzeria, C- Store, G-Store, Restaurant, Institutions, Schools, QSR, and all Foodservice ventures

Page 15: Violet Brochure

Sclafani Special Pizza Sauce

A full-bodied, fully prepared all natural pizza sauce, made from concentrated

crushed tomatoes for a smoother naturally sweeter flavor profile but containing no sugar or corn syrup. Salt, oil and spices already added.*

Sclafani Spaghetti Sauce Sclafani spaghetti sauce is ready to use the minute a Master Chef or the most inexperienced help heats up our natural, delicious tasting spaghetti sauce. It is so rich in taste and thick in texture that no other ingredient need be added.*

Sclafani Whole Peeled Tomatoes Tomatoes that are picked at the peak of ripeness, then hand selected, peeled and packed in their own juice providing uniform flavor. *

Sclafani Tomato Puree An all-natural smooth tomato puree made only from the finest tomatoes. Adds flavor and rich appetizing color to your favorite dish.*

Sclafani Crushed TomatoesTo capture the fresh tomato essence we harvest the sweetest, reddest, vine ripened tomatoes at their peak of flavor. Once harvested the ripened tomatoes are processed within 12 hours to ensure capturing that wonderful flavor.

Sclafanifamilycustomerscontinuetobesatisfiedwithqualityandconsistency.Westartwithfinesttomatoestocreatearichtexturewithanallnaturalflavor.YoucandependonSclafani,weguaranteeit!

* Retail, Pizzeria, C- Store, G-Store, Restaurant, Institutions, Schools, QSR, and all Foodservice ventures

Don Pepino • Sclafani

Page 16: Violet Brochure

Our Family GuaranteeFor nearly a century, millions of customers have enjoyed

Violet brand products. DeIorios, Don Pepino and Sclafani started as family owned and operated businesses, and are steeped in tradition. We believe our pride and reputation are always on the line. That is why we always

guarantee quality products and total customer satisfaction.

Our Core Values Commitment to superiority

Maintain our customers loyalty Employee collaboration Provide 100% quality

Be a part of the Family.DeIorio’s Dough with Don Pepino SauceBe a part of the Family.DeIorio’s Dough with Don Pepino Sauce


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