Download - Vestment Advisors 7935 Stone Creek Drive #120 Chanhassen, MN 55317 (952) 401-1045 October 14, 2009 What Top Advisors Are Doing

©Vestment Advisors Inc. 2005-2009 all rights reserved 1

Vestment Advisors7935 Stone Creek Drive #120Chanhassen, MN 55317(952) 401-1045www.vestmentadvisors.com

October 14, 2009October 14, 2009

What Top Advisors AreWhat Top Advisors AreDoing In Today’s MarketDoing In Today’s Market

Katherine Vessenes, J.D., CFP®, RFCPresident, Vestment Advisors

©Vestment Advisors Inc. 2005-2009 all rights reserved 2What Top Advisors Are What Top Advisors Are Doing In Today’s MarketDoing In Today’s Market

Katherine Vessenes According to Dearborn Press, Katherine Vessenes is “America’s Leading Authority on Building the Multimillion-Dollar Practice.”

Entertaining and always full of practical suggestions to help advisors make their businesses more profitable with less effort, Katherine Vessenes knows how to keep an audience energized, involved and motivated to take action. Reviews consistently rate her among the top presenters at financial events.

Katherine takes topics that can often be complicated and boring--like compliance, practice management or marketing systems--and makes them easy to understand, yet lively and entertaining for the audience. Says Katherine, “I don’t feel like I have succeeded, unless each person gets a piece of information they can use to make their business more profitable and their life easier.”

The Creator of the No-Sell Sale™, Katherine uses her personal experiences as a top financial advisor and consultant to help her audiences achieve an easy, almost effortless sale. “We have a bumper-to-bumper approach for transforming a practice into a business. Her success with this system helped her become a well-known industry leader on making your practice more profitable, attracting more clients, and staying out of trouble at the same time.

Katherine is also a nationally known expert on the legal, ethical and compliance issues facing financial advisors. She is fond of saying: “I have never seen a compliance regulation that we couldn’t turn into an marketing advantage.”

After getting her securities, RIA and insurance licenses in 1984, Katherine left personal financial planning in 1989 to become Vice President and Officer of the IDS Mutual Fund Group (now Ameriprise) where she was legal counsel to Gerald Ford, and other Fortune 20 CEOs. Later she created two ethics programs for advisors with American Express, in conjunction with the ICFP. She has also served on the CFP® Board of Ethics and Professional Responsibility and for two years consulted with a large broker/dealer on standardizing her “No-Sell Sale” system across their sales force.

In addition to running her own business, Katherine is an attorney, popular industry consultant and has authored three books: Protecting Your Practice, The Compliance and Liability Handbook, and the just released: Building Your Multimillion-Dollar Practice, which she co-authored with her husband and business partner, Peter Vessenes.

“Katherine Vessenes is America’s best known authority on the legal, ethical and compliance issues facing financial advisors.” Bloomberg


Introduction

http://www.invest-store.com/vestmentadvisors/


6 Things Successful Advisors are doing to Keep Clients Happy in Today’s Market


1. Meet more with A and B level Clients


2. Full, Comprehensive, CFP® - level, financial plans for all their clients

Only 10% of advisors are doing comprehensive planning

Although 100% are holding themselves out as financial planners

Why is this a problem?


3. Going after wirehouse clients


4. On going communication with all clients

Position yourself as the point of education for your clients.

Call your clients! Hold educational meetings Send out an ezine - electronic newsletter


5. The WOW Experience

The WOW Experience is something so powerful they can’t get it anywhere else

It’s little, inexpensive things that really make a difference


6. Reducing their own salaries


7. Redoubling marketing efforts


8. Manage the Client’s Expectations

Out of all of the recommendations, this is probably the most important.

Many advisors don’t take the time to know their client and uncover all their expectations

These expectations go beyond their portfolio

Bottom line - there are no surprises for the advisor


9. Use Alternative Investments

When it comes to investing, clients want to feel like winners

When the market is down or sideways, they feel like losers

This is never a great mindset for your clients and is a sure way to be looking at an arbitration claim if it goes long enough


10. The Advisor has a Great Attitude!


Summary

Vestment AdvisorsVestment Advisors7935 Stone Creek Drive, Suite 120Chanhassen, MN 55317(952) 401-1045 office(952) 470-7989 faxwww.vestmentadvisors.com

http://www.invest-store.com/vestmentadvisors/ Katherine VessenesJ.D., CFP®, RFCPresident, Vestment Advisors

Download - Vestment Advisors 7935 Stone Creek Drive #120 Chanhassen, MN 55317 (952) 401-1045 October 14, 2009 What Top Advisors Are Doing

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