Transcript
Page 1: Vaillancourt Folk Art 2014 Catalog

VAILLANCOURT FOLK ART | 9 MAIN STREET | SUITE 1-H SUTTON, MA 01590877-665-2244 | valfa.com

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30th Anniversary Santa, VFA Nr. 14039 – $225.00

Page 2: Vaillancourt Folk Art 2014 Catalog

30 Years of TraditionsGary and Judi Vaillancourt established Vaillancourt Folk Art in 1984, when Judi, a classically trained artist with a passion for antiques and Christmas, adapted the Victorian art form of chalkware with her own process; pouring liquid chalk into vintage confectionery moulds and hand painting the resulting three-dimensional blank canvas with oil paints. Her new works were quick to sell out when taken to Folk Art craft fairs around the country. Seeing this potential, Gary quit his job in high-tech to focus on this new passion. Together, they set up a studio in their circa 1700s house; the kitchen was used for pouring, the dining room for painting, and the bedrooms for shipping. Within a few months, the demand had grown (as did their need to get their kitchen back) and their basement was transformed into their new studios to accommodate nearly a dozen employees. A few short years later, Gary and Judi had to expand again, this time opening a retail gallery in an 1820s farmhouse located a few short miles from their home. Fueled by ‘80s Americana craze, the gallery regularly featured American artists like Chris Lamontagne, Judie Tasch, and Tasha Tudor in their retail store and received Hollywood support from the likes of Tom

Bergeron and Emma Samms.The business was thriving during this time period and caught the eyes of overseas manufacturers. As knockoffs began to surface in the early 1990s, Judi’s solution wasn’t to compete with price (a futile decision many artists in similar situations chose to do), but to increase both price and quality. “It was very hard pressed for an American company to compete with the price of Chinese manufacturing, but there was no way they could touch our detail and fine art quality,” says Gary.

A family business from the start (Gary and Judi’s parents were among the first hired employees) the tradition continues with their son, Luke, having joined the company in 2007 to propagate the company’s digital footprint. In a post 9-11 world, the marketplace had

dramatically changed. “Hundreds of small mom-and-pop shoppes had closed their doors and the large department stores had changed how they were buying,” Gary Vaillancourt said. “In order to adapt to the industry, we had to focus on growing our

online distribution while refining the tangible experience of shopping in our retail store.” At the same time that Luke joined the company, Vaillancourt Folk Art moved again (still within Sutton) to where they are currently, a

12,000 sq/ft space within a historic textile mill. This open space allows their retail gallery to be elaborately decorated like that of the old department stores and also allowed for a more efficient production studio open for tours where visitors can watch the artists paint each Santa by hand. Additionally, a Christmas Museum displays the history of the Vaillancourt Santas alongside the Vaillancourt’s personal collection of over 3,000 antique chocolate moulds.

Today, selected products of Vaillancourt chalkware, ornaments, and dinnerware are found at the very best stores around the country. The Vaillancourts attribute their success to you, their customers. “We live in a disposable world. It is not uncommon for people to buy and discard. Our goal isn’t just to create a beautiful fine art product, our goal is to create a tradition that can be passed down to the next generation,” says Luke.

In an economy that has led to the demise of many businesses, Vaillancourt Folk Art sees their 30th Anniversary as a testament to consumers being conscious about quality, being supportive of local, and being appreciative of the quality of customer service that can only be attained from family business. Yes, Massachusetts, there is a Santa Claus.

It’s hard to tell when a tradition begins....

GARY, JUDI, AND LUKE IN 2014

COVER 30th Anniversary Santa, VFA Nr. 14039 – $225.00

It’s fitting that when we began celebrating our 30th Anniversary that we choose a piece that best represented our history and vision for the future. The 30th Anniversary Santa is made using one of the first three moulds that were used to start the tradition of Vaillancourt Chalkware. Using a brilliant red, this Santa features a white silhouette around the coat and delicate bead work on the sack—which is full of ornaments. With shimmer gold leafing, this 30th Anniversary Santa will make an impact to any Christmas collection. This piece will be produced until December 31, 2014.

THE POURING ROOM AT ARMSBY ROAD

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These three pieces introduced in 2014 are sure to bring back the nostalgia of our early designs. Each uses a traditional pallet to depict the splendor of the season. Sometimes, less bling is more, and these three Santas are sure to be a tradition to your family and friends.

A. Traditional Santa in Red Coat VFA NR. 14033 — $150.00

B. Santa in Brown Coat VFA NR. 14034 — $120.00

C. Hunched Father ChristmasVFA NR. 14037 — $180.00

After an arduous evening of delivering gifts, this Father Christmas is depicted hunched over carrying a sack full of goodies in both arms. Wearing a traditional green coat with brown fur trim, this Santa is covered with snow-like glitter; a testament to his work in a winter’s evening. With a warm hat, Father Christmas is showing that the night’s work is not yet complete and his sack is still full of toys for the good children.

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Starlight Santa

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Starlight Santa on Scooter, VFA NR. 14030 – $165.00

The 25th Annual Starlight Santa features an

old world Santa in traditional red. This Santa

is sitting on a not-so-traditional green scooter

as he travels with his bag of wishes with an

antique bottle brush tree sticking out of the

top. As Vaillancourt Folk Art celebrates 30

years of creating hand-painted, traditions

from their Sutton, MA studios, it is only fitting

that the 25th Annual Starlight continue the

tradition of helping to grant wishes to children

with life-threatening illnesses through the

UMass Memorial Children’s Medical Center.

starlightsanta.com

Small Santa Hugging Deer

VFA Nr. 14035, 5.75” - $160.00

Jolly Little Santa

VFA Nr. 14031, 4.5” - $130.00

Santa in Blue Coat with Sack

VFA Nr. 14032, 6”, $160.00

Starlight SantaThe 25TH AnnualThe 25TH Annual

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Santa Holding Tree of Ornaments

VFA Nr. 13058, 7.75” — $170.00

Santa in Peach Floral Coat

VFA Nr. 13076, 10” — $260.00

Santa in Burgundy Floral Coat

VFA Nr. 13075, 8.5” — $180.00

Brocade & Beadin!There is no limit to where Judi finds inspiration. A true fan of history and art, Judi had always loved the intricately woven fabrics of richly decorated

threads and patterns from Colonial Williamsburg’s Inn and a collection from Winterthur Museum. Adapted into the chalkware medium, and accompanying

ornaments, you will find subtle patterns and embellishments that shimmer in homage to the brocade of past.

Accompanying Polish GlassOrnaments, that matchthe Chalkware original.

D. Peach Santa with Apple Cone VFA NR. OR14401 — $45.00

E. Santa in Burgundy Floral Coat with Pineapple VFA NR. OR14400 — $45.00

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C ollector’s Weekend

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C ollector’s Weekend

2015 will mark the 20th Annual Collector’s Weekend, so it is fitting that the event focuses on you, the collector! Consider joining us for the entire weekend as we have lecturers from special collector guests, our annual dinner with collectors from around the country, and three painting workshops where you can paint with the Vaillancourt artists. Registration will be available on January 1st and is certain to be a memorable milestone for our annual Collector’s Weekend! collectorsweekend.com

Each Collector’s Weekend, we offer special pieces that are often limited, rare, or even one-of-a-kinds. As we celebrate our 30th anniversary, and prepare for our 20th annual Collector’s Weekend, we are happy to share three past favorites of the past two years. The 2014 Painting Workshop Santa and two limited edition Collector’s Weekend Santas.

Each Collector’s Weekend Santa is a Limited Edition of 100.

Forest Santa with Pinecones VFA NR. 14011 — $200.00

One of the two Collector’s Weekend Painting Workshop Santas, the Forest Santa with Pinecones features this classic Santa with a green coat decorated with silhouettes of trees in the forest along with simple snow flakes. In his bag, are bundles of pinecones freshly gathered. Also available as Floral Beadwork Santa with Pinecones (VFA Nr. 14012)

B. White Bell Santa (Limited Edition of 100) VFA NR. 13012 — $130.00

Introduced as the 2013 Collector’s Weekend Santa, the White Bell Santa stands at 4.25” tall with sweet detail with his white coat with brown fur collar and green striped pants. This Santa has a bell both on the tip of his shoes and at the top of

his hat.

C. Collector’s Weekend Santa with Gifts (Limited Edition of 100)

VFA NR. 14068 — $135.00As Vaillancourt Folk Art celebrates their 30th anniversary they paid special attention to their annual Collector’s Weekend Santa. This small Santa is wearing a dark red coat with subtle detail. Within his bag are wrapped presents and tiny beading that matches the Floral Beadwork Santa with Pinecones while the wrapping paper of one of the boxes matches pattern of the Forest Santa with Acorns.

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Glitzy Santa on Purple Moon

VFA Nr. 13062, 6” — $150.00

Big European Father Christmas with Bear

VFA Nr. 13046, 11” — $390.00

Glitzy Snowman

VFA Nr. 13049, 6” — $140.00

Santa in White Vine Coat

VFA Nr. 13057, 10.5” — $190.00

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Mini Club No. 1 — $79.95/MO ($12 SHIPPING)The Vaillancourt Chalkware and Ornament Clubs are a way to enjoy a complete collection over time without the up-front cost. The Mini Club No. 1 features thirteen hand-painted designs that are not available individually. By joining this club, you’ll receive one piece each month and after the twelfth Santa is received, you’ll be sent a thirteen Santa. As with our other clubs, once you join this club you will automatically charged each month without the hassle of having to remember!

New Ark Club (Extended) — $175/MO ($5 SHIPPING)The new Extended Noah’s Ark club is a 17-month club that includes 16 pairs of animals (the basic club consists of eleven pairs) both include an exclusive hand-carved Ark by Maurice (Mo) & Kelly Dallas. This limited edition club is offered monthly and cannot be modified.

Nantucket Summer Series http://NantucketSanta.com

A. NEW - Nantucket Lightship Santa VFA NR. 14086 — $180.00

B. Nested Nantucket Basket Santa VFA NR. 12090 — $180.00

C. The Original Nantucket Basket Santa VFA NR. 2008-68 — $170.00

D. Nantucket Sailboat with Santa VFA NR. 2010-29 — $160.00

E. Nantucket Basket Santa VFA NR.11094 — $170.00

F. Nantucket Sleigh Ride VFA NR. 2009-54 — $150.00

G. Brant Point Nantucket Santa VFA NR. 13063 — $180.00

The Ark ClubThe Ark Club

The Mini ClubThe Mini Club

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A. Angel VFA NR. 2002-54 $160.00

B. Crèche VFA NR. 2001-54 $360.00

C. Camel VFA NR. 2000-58 $90.00

D. Shepherd Girl & Lamb VFA NR. 2004-55 $160.00

E. Miniature Sheep VFA NR. 9809 $45.00

F. Holy Family VFA NR. 9954 $330.00

G. Donkey VFA NR. 2001-55 $50.00

H. Pair of Sheep VFA NR. 2002-56 $60.00

I. Shepherd with Bagpipe VFA NR. 2002-55 $160.00

J. Three Wise Men VFA NR. 2000-54 $510.00

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J. NEW - Custom Christmas Shopper Caroler VFA NR. BCVFA2 – $150.00

K. Custom Christmas Artist Caroler VFA NR. BCVFA – $150.00

L. NEW - To My Valentine VFA NR. 14016 – $130.00

It’s a love thing. The 2014 Valentine Santa is unlike any other. Colored with light pinks and historic golds and grays, this “To My Valentine” Santa is holding a heart with a découpaged image from an antique postcard. Decorated with little hearts around his hat and coat, there is no better way to show someone that you love them than with the Chalkware Santa that is truly “To My Valentine.”

M. NEW - St. Patrick’s Irish Santa VFA NR. 14017 – $130.00

You too can have the luck of the Irish with our 2014 St. Patrick’s Irish Santa. This short Santa is wearing a festive coat and holding the shamrock, the instantly recognizable Irish symbol. The St. Patrick’s Irish Santa is created from a vintage chocolate mould and then hand carved and hand painted within our Sutton, MA studios. Make Christmas last through the spring with our Irish Santa.

A. Santa with Gold Pineapple VFA NR. 12040 – $150.00

B. Santa with Gold Apple Cone VFA NR. 12042 – $180.00

C. Rocking Horse Santa VFA NR. 12044 – $290.00

D. Blue Safari Santa VFA NR. 13031 – $270.00

E. Santa on Zeppelin VFA NR. 13042 – $270.00

F. Santa Riding Ford Model T VFA NR. 13034 – $220.00

G. NYC Santa Cabbie VFA NR. 13044 – $170.00

H. Teddy Bear Basket Santa VFA NR. 13035 – $170.00

I. Santa with Gold Pineapples VFA NR. 13037 – $170.00

Byers’ Choice Caroler and Vaillancourt Folk Art

In 2013, Joyce Byers and Judi Vaillancourt sat down to develop a product that merged two of America’s last domestic Christmas traditions. The result was a Byers’ Choice Santa holding three Vaillancourt Chalkware pieces at different stages of paint. This year, continuing to work together, Judi and Joyce developed the second piece that compliments the first: Christmas Shopper Caroler. This new Caroler features a young lady who has been busy shopping for Christmas gifts for her friends and family. With two bags from Vaillancourt Folk Art overflowing with two chalkware originals and a basket with a replica vintage confectionery mould, we know that the recipients will have a happy holidays. In a business environment, it seems to be common that similar businesses would work against each other to achieve market domination, but, in the case of small, family-owned businesses it’s the opposite. While there were hundreds of Christmas companies decades ago, today there are only a few family companies that make Christmas in America. By working together, they help to ensure that quality and domestic craftsmanship still exist so that traditions can grow.

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VIEW ALL OUR ORNAMENT COLLECTION ONLINE: http://valfa.com/ornaments

Mouth blown and hand painted in a small

Polish studio where glass making has

been a tradition for generations, Judi

Vaillancourt’s Christmas ornaments

are literal interpretations of her popular

Chalkware figurines. The first to create

a traditional matte finished holiday

ornament, Judi’s line has grown to

include “glitzy” ornaments that fit into

the contemporary vision of Christmas

ornaments. Whether the ornaments

embellished with extensive glitters or

the subtle matte finish of the Vaillancourt

charm, these ornaments fit perfectly

into anyone’s ornament collection.

valfa.com/ornaments

I. Santa in Moon Ornament VFA NR. OR13401 — $38.00

J. Santa on Zeppelin Ornament VFA NR. OR13404 — $65.00

K. Santa on Rocking Horse Ornament VFA NR. OR13402 — $55.00

L. Santa in Red with Pineapple VFA NR. OR12304 — $36.00

M. Pudgy Glimmer Santa VFA NR. OR12400 — $37.00

N. St. Nicholas with Beadwork VFA NR. OR12307 — $39.00

Mouth-Blown, Hand-PaintedMouth-Blown, Hand-PaintedB

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A. “Jingle Ball” Santa with Tree VFA NR. OR14501 — $30.00

B. “Jingle Ball” Red American Santa VFA NR. OR14504 — $30.00

C. “Jingle Ball” Santa in White VFA NR. OR14503 — $30.00

D. “Jingle Ball” Floral Peach Santa VFA NR. OR14502 — $30.00

E. Santa in Chimney VFA NR. OR14301 — $45.00

F. Santa in Navy Blue Coat VFA NR. OR14302 — $45.00

G. Original Nantucket Santa VFA NR. OR14300 — $55.00

H. Blue Santa with Pineapple Plaque VFA NR. OR14402 — $45.00

New for 2014Polish Glass Ornaments

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While our Polish Glass Ornaments have always been made as literal interpretations of our Chalkware, an iconic symbol of Christmas is the simple ornament ball ornament. This year, we are happy to introduce the combination of a traditional ball ornament with the highly detailed face of Christmas emerging from the glass. Still mouth blown and hand painted in the small Polish factory, these Jingle Balls™ have become an instant classic for Christmas collectors around the globe.

The decoration extends throughout

all sides of the Jingle Balls™, like this

side view here.

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Colonial tradi"ion

30th Anniversary RabbitsRe-introducing some of our classic rabbits for our 30th anniversary in 2014, The Rabbit Club is a great way to start your chalkware rabbit collection with some rare pieces that haven’t been seen since they were first introduced. This is a 6-month club where a reoccurring monthly charge will ensure that you collect all six pieces with a discounted shipping rate of $5.00!

For the 30th anniversary, only 30 of each of the below rabbits will be available (while supplies last). As with our 30th Anniversary Santa Collection, joining the club will ensure that you add all 6 pieces to your collection.

6-Month Club VFA NR. RC01 — $155.00/MO

Halloween2014

30th Anniversary Rabbits

Christmas Bulbs (Assorted Colors) SET OF 6 – VFA NR. OR14406 — $36.00

Ghouly GirlVFA Nr. 13074, 6.75” — $180.00

NEW FOR 2014

Skeleton GirlVFA Nr. 14087, 6.75” — $190.00

Chalkware


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