Download - UX in the Professional World - a seminar at Universitas Indonesia

© 2014 SOMIA CUSTOMER EXPERIENCE.

UX IN THE PROFESSIONAL WORLD

SEMINAR AT UNIVERSITAS INDONESIA 4 APRIL 2013 KETUT SULISTYAWATI, PHD SOMIA CUSTOMER EXPERIENCE


Hello! I’m Sulis

Who Am I?

•  Customer Experience consultant •  Indonesian – Balinese ;) •  Lived in Singapore for 12 years •  Bachelor in product design - NTU, Singapore

PhD in Human Factors – NTU, Singapore

I have worked at •  Dell Experience Design Group, Singapore •  Hewlett-Packard Global Design Studio •  Reading Room, Singapore Now at Somia Customer Experience, Indonesia


WHAT IS UX ? 3


UI is just one aspect that contributes to the experience


WHAT IS UX?

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Everything experienced by the users of a design or service


UX IS EVERYONE’S RESPONSIBILITY

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“A customer’s experience is affected by the whole story: brand, campaigns, literature, websites, store design, package design, out-of-box experience, product visual design, interaction design, support, user community, disposal / replacement. It’s absurd to think that one person can design all of this. UX is everyone’s job, from the copywriter perfecting his headlines so that the site speaks to the right audience, to the developer honing her code so that the app performs a touch faster. “

Source: NNGroup report, User Experience Careers


WE CREATE BALANCE

PEOPLE (desirability)

BUSINESS (viability)

TECHNOLOGY (feasibility)

EXPERIENCE INNOVATION


RELATED FIELDS


UX AS A PROFESSION

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WE ARE MOSTLY VERY HAPPY WITH WHAT WE DO :)



WHAT DO UX PROFESSIONALS WORK ON?

UX activities can be applied to almost anything that people make.



WHAT ARE THE JOB TITLES?

Customer Experience Specialist

Design Researcher

Experience Designer

Human Factors Engineer

Information Architect

Interaction Designer

Usability Analyst

Usability Engineer

User Researcher

UX Consultant

UX Specialist

UX Designer

UI Designer

UI / UX Designer

UX / UI Developer

Service Designer


WHERE DOES UX FIT IN THE DEVELOPMENT PROCESS?

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Research Define Design Develop


WHERE DOES UX FIT IN THE DEVELOPMENT PROCESS?

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•  Business goals •  User needs •  Technical

capabilities •  Competitors

•  Personas •  Scenarios •  User journey •  Requirements •  Concepts

•  Information Architecture

•  Sketches & wireframes

•  Content strategy

•  Review prototype

•  Test with users

•  Iterate



RESEARCH

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Stakeholder research to understand business goals and internal capabilities User research Competitor analysis


FRAMING

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Create personas and scenarios Derive requirements Analyze workflows & define user journey Develop concepts



CONCEPT DESIGN

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Structure the Information Architecture Sketch the user interface Define the content strategy Provide input to visual design



DEVELOPMENT

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Develop low fidelity / high fidelity prototype Review prototype Conduct usability testing Iterate design & finalize design details



This applies to almost any type of UX work, with a varying degree of intensity

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HOW DOES IT LOOK LIKE? AS IN HOUSE DESIGNER

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HOW DOES IT LOOK LIKE? IN A STARTUP

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HOW DOES IT LOOK LIKE? IN AN CONSULTANCY

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HOW DO I GET A CAREER IN UX?

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YOU MIGHT BE A UX PERSON IF…

You want to design a better solution for these light-switch problems, or you want to know more about what’s going on here.

36 Source: NNGroup report, User Experience Careers



You love good design, but chafe at poorly designed and broken controls, instructions, menus, elevators, signage, maps, and so on.




You like to organize things. You don’t have to have an alphabetical spice rack to qualify as information-architect material, but if you immediately thought, “No, the spices should be organized by type of food!” you might have the right stuff.




And •  You figure out how to make your workplace more efficient by streamlining the

workflow.

•  You file bugs against software that you use, in order to make it better for everyone.

•  You’re the one who always spots the typo on the restaurant menu. You probably have the kind of detail orientation that UX managers dream of.



QUALITIES YOU MUST HAVE

EMPATHY •  Feel users’ frustration and understand their points of view •  Concern for people with different abilities •  Patience (“shut up and listen”)




CURIOUS •  Curiosity, the drive to learn new things •  Perceptiveness – observational skills •  Tenacity – don’t give up easily




COMMUNICATION •  Ability to convince people to fix things •  The ability to explain things to anyone •  Can talk with anyone easily •  Writing skills




TECHNICAL •  Technical vocabulary – speak engineers’ language

(data and precision) •  Understanding of how systems work and how

people work with systems



1. Get some training 2. Network in professional communities 3. Actively pursue opportunities to practice UX activities 4. Learn business skills as well as design and people skills 5. Gain experience and build a portfolio

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HOW DO I START A UX CAREER


GETTING STARTED

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GETTING STARTED

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UX COMMUNITY IN INDONESIA

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join group UX Indonesia


UX ID 2014 CONFERENCE – www.uxindonesia.org

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SOME OF THE COMPANIES EMPLOYING UX IN INDONESIA

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Thank you Ketut Sulistyawati, PhD [email protected] www.somiaconsulting.com @tyawati

Download - UX in the Professional World - a seminar at Universitas Indonesia

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