Download - Use Social Media to Promote Yourself Professionally WICT Carolinas Professional Development Workshop Series

Use Social Media to Promote Yourself Professionally

WICT CarolinasProfessional Development Workshop Series

About Professional Development Workshops

Professional Development Workshops is a new series of events offered by the WICT Carolinas Chapter. The events will be delivered via webinar every

other month and are FREE of charge to all members. Each session will deliver skills-based instruction on timely and relevant topics such as resume

building, effective delivery of presentations and much more. Industry professionals trained in these specific areas will provide tips, tools and

techniques that can be immediately applied.

Use Social Media to Promote Yourself Professionally is the third session in this five-part series.

Today’s Featured Guest Speaker

• Patrick Batu is a Social Media Marketing Professional with over 13 years of experience in Digital Marketing

• Specializes in developing detailed strategies and operational plans to guide programs ranging from social community content to influencer and advocacy programs to integrated social-first campaigns

• Patrick has been employed by TWC since 2011 when he started as a Sr. Manager of Digital Content

• Over the past year he has worked to study target audiences and has aligned existing and new social networks to small and mid-market businesses

• As a Social Media Marketer he has created the TWCBC Go Social employee advocacy program that helps the company increase brand awareness while enabling employees to build their personal brand

Time Warner Cable Confidential

How Social Media Can Boost Your Career Prospects


Everyone has a personal brand and digital footprint. The question is whether you choose to build your

brand or let it be defined for you.

Time Warner cable – Proprietary and Confidential


Why Go Social

Learn about the benefits of using social media to build your personal brand


Recruiters and Peers are Looking

It’s time to come to terms with the fact that recruiters and your peers are researching you on social media. Since they’re checking out your online presence anyway, you might as well enhance your public image.

Social media is a powerful tool that connects you with professionals, school alumni, recruiters and potential

employers.



Start Thinking of Yourself as a Brand

1. What do you wish for people to associate with you when they think of your name?

2. Is there a certain subject matter in which you want to be perceived as an expert?

3. Are you who you say you are?4. Are you an interesting, engaging

online persona, or are you just looking to grow your network?

Time Warner Cable – Proprietary and Confidential


What Should You Do to Go Social

Learn about the rules of engagement


Rules for Successful Social Media Interaction

1. Listen First – It’s always important to understand your audience before socializing. Know how they use each platform, what they want to communicate and what they expect from you before you decide what to say.

2. Keep it Professional– This is about using Social Media to connect with professionals like yourself who may be able to help you along the way.

3. 10 Second Rule – Always reread and consider what you are about to say in the digital world before you hit send! You can’t take it back.

4. Gain the Trust of Your Audience – Audiences have unique goals. Act as a global concierge, gaining their trust by having a two-way conversation and providing them value as they accept your invitations to connect and read your content.

5. Define Your Own Voice – Set up guidelines for what you will and won’t talk about. Be clear up front as to what you hope to discuss on each social network.



Rules for Successful Social Media Interaction

6. Share Things That Get People Talking – Your approach should focus on creating content customers want to interact with via comments and sharing.

7. Keep it Consistent – Social media is a commitment. Regular consistency will keep you top of mind with your peers.

8. Don’t Be the Last to Know – Set up alerts & RSS feeds in your social management tool to inform you instantly on industry news & events so you can share immediately.

9. Associate With Strong Brands – Find and leverage strong brands which can elevate your own personal brand.

10.Make Sure – When you create or share posts, always attribute who the original author is (if not already shown in repost/retweet/share etc.).



Where to Go Social


LinkedIn

LinkedIn is the world's largest professional network on the Internet with over 364 million members in over 200 countries and territories around the globe.

Strength: networking and making contact with individuals in your industry or field of interest, recruiters, hiring managers, and professionals.

Tips:1. Round out your image by including all of the experience on your resume, relevant

keywords and skills, accomplishments and Web links.

2. Establish a professional image by using a career-appropriate headshot photo and a headline

3. Follow companies and organizations you’re interested in and join relevant groups



LinkedIn


Use a photo appropriate for professional use

Sell yourself! Use a catchy, keyword rich headline.

1 2

Tell a compelling story and use relevant keywords to

your industry

3

Spice things up. Display your projects in your

experience.

4


LinkedIn


Emphasize your professional skills

Promote projects you have worked on and completed

(and also certifications, awards, publications, and

organizations)5

6

Highlight your LinkedIn Groups participation

7


Twitter

Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without barriers. There are over 302 million active users and 500 million tweets sent per day. All you need is 10 minutes a day to grow your personal brand on Twitter.

Strength: stay up to date on industries, follow thought-leaders and organizations, share content you curate or create, establish connections.

Tips:1. Show knowledge and interest in your field by tweeting links to relevant articles,

infographics, videos and self-published content.

2. Re-tweet, reply and direct message to establish connections.

3. Search and follow hashtags relevant to your industry and your search.

4. Follow leaders in your industry



Twitter


Strive to get your “Followers” number

higher than your “Following” number

4

Use a photo appropriate for professional use

1

Sell yourself! Use a keyword rich description.

2

Show off your interests through imagery

3

Use relevant hashtags to broaden reach of tweets

4


Facebook

Facebook’s mission is for people to use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. There is an average of 936 million daily active users with approximately 83% actually outside of the US and Canada.

Strength: ability to stay up to date with friends and family but can also be used for professional networking and brand building.

Tips:1. If you already have a private, personal account then start a separate professional

account that is public.

2. Build your network by “liking” Facebook professional and alumni organizational pages, and request to join relevant groups.



The Do’s and Don’ts of Social Media



THE DOS• Make wise use of privacy settings on Facebook and other social sites. Change your privacy

settings if you are serious about creating a brand for yourself. You may want to make it less restrictive so that others can see your information.

• Keep your tweets and status updates free of grammar and spelling mistakes, excessive emoticons, and gratuitous netspeak.




THE DON'TS• Don't post party pictures or videos. If you already have, remove them.• Be careful who you friend and the organizations you like on Facebook. If they're tagging you in

compromising photos or making inappropriate postings, shut them down.• Be careful of the organizations you like on Facebook.• Don't make negative, insulting, or petty posts. Employers are looking for positive team

members.• Don't discuss hot topics. There are certain subjects that should not be discussed on your social

media network. If you would not bring a topic up in a meeting with a client, don’t do it online either. For example, religion, politics, sex, partying, celebrity scandals, etc.


This one tweet changed Justine’s life back in 2013


Appendix


Twitter

1. Mashable’s Twitter Guide Book – This comprehensive (although dated) guide gives you a full understanding of Twitter’s features and trends. While you’ll get a good perspective on most issues, it leaves out some of the most up-to-date features. Download PDF or Web version.

2. Moz’s Guide to Twitter – Moz has a great guide to social media, including a chapter that’s all about Twitter. It provides some fun trivia about Twitter, and then walks you through strategies and tactics.

3. MakeUseOf, The Complete Twitter Guide – If you want to dive in deeper, MakeUseOf has a helpful guide to Twitter. It’s 40 pages long, so you’ll get a lot of information.

4. Twitter, Getting Started with Twitter – There’s no better source from which to learn Twitter than Twitter itself. It has a helpful Getting Started Guide.


http://mashable.com/guidebook/twitter/

http://www.slideshare.net/AmitRanjan/mashable-twitter-guide-book-2009



http://moz.com/beginners-guide-to-social-media/twitter

http://moz.com/beginners-guide-to-social-media/twitter

http://www.makeuseof.com/tag/download-guide-twitter/

http://www.makeuseof.com/tag/download-guide-twitter/

https://support.twitter.com/articles/215585-getting-started-with-twitter


Questions?- Please open a Chat pod to ask your question and we will pose each inquiry to the entire group and respond appropriately.

24

Next Professional Development Workshop

Make the Most of Networking

OpportunitiesSeptember 9, 2015

Other Upcoming WICT Carolinas Events

Mentoring Circles – Webinar + Circle Discussion July 14

Visit www.wict.org/carolinas for additional details.

http://www.wict.org/carolinas

WICT Carolinas Volunteer Opportunities

The success of WICT Carolinas is a direct result of our passionate and hard-working volunteers. Volunteering can provide career development opportunities or a way to give back to the telecommunications industry.

Current volunteer opportunities are posted on our website.

Volunteer today! WICT.org/Carolinas

Thank you!

Download - Use Social Media to Promote Yourself Professionally WICT Carolinas Professional Development Workshop Series

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