An OOH – Media Presentation For:

14F, 88 Corporate Center, 141 Sedeno cor. Valero Sts., Salcedo Village, Makati City.

A partnership to establish the first GMA 7 and

JAC Liner Entertainment buses and bus terminals.

We will bring top-rated GMA-7 programs (Entertainment and Documentaries e.g., I-Witness) closer to the general viewing public.

Plus on-ground and on-board activation to further entertain the commuters.

Bus and Bus terminal advertising

1. LCD TV advertising

a. Entertainment and public affairs program On-Board in all 320 premium buses and in all 8 high-traffic terminals

2. Exterior rear window panel3. Key bus interior ad spaces

4. Guerilla marketing and merchandising opportunities

To capture and retain the attention of passengers, JAC Liner will play original GMA 7 entertainment

and public affairs program as the main

content for the LCD TVs inside all the 320 premium buses and 8 bus terminals.

JAC Liner is one of the biggest and prestigious bus companies in the Philippines.

320 premium buses

8 high-traffic JAC Liner bus

terminals

Manila

Binan

Balibago Sta. Rosa Lucena

Quezon City

Laguna

Batangas

Quezon Camarines Norte

Dagupan

Baguio

Angeles

Tarlac

Mauban

JAC LINER’s Routes

Mauban

Mauban

YOUR BRAND’s JOURNEY TO NORTHERN AND SOUTHERN REGIONS BEGINS HERE.

Manila

Binan

Balibago Sta. Rosa Lucena

Marinduque

Quezon City

Batangas

Quezon Camarines Norte

Dagupan

Baguio

Angeles

Tarlac

Mauban

2,194,200

JAC Liner Terminals

est. no. of buses Destination

# of daily trips to

destination

#of daily trips back to

terminalest. # of daily passengers

add 20% (passengers boarding the buses along

the way

Approx. #of hours/

trip               

Kamias Terminal 25 Lucena City Dalahican Pier 50 50 5,000 6,000  5  2 Mauban 2 2 200 240  5  1 Marinduque 1 1 50 60  7Cubao  60  Lucena Calauag 75 75 7,500 9,000 5AliMall Terminal 20 Lucena City Dalahican Pier 20 20 4,000 2,400  5              Buendia Terminal 35 Lucena City Dalahican Pier 70 70 7,000 8,400  4  1 Mauban 1 1 100 120  5  30 Binan 60 60 6,000 7,200 3  33 Balibago 65 65 6,500 7,800 3              Lucena Grand Central Terminal 25 Cubao/AliMall 50 50 5,000 6,000  4  25 LRT Buendia Terminal 50 50 5,000 6,000  4              Binan Terminal 30 Buendia/Lawton 60 60 6,000 7,200  2              Balibago Terminal 33 Buendia/Lawton 65 65 6,500 7,800  3              Mauban Terminal 3 Cubao 3 3 300 360 4   3 Buendia 3 3 300 360 4              

Dagupan 35Cubao/Kamias Perez Blvd. Dagupan City 35 35 3,500 4,200 5

               

Total 350   610 610     Estimated no. of daily passengers from all terminals         62,950 73,140                

Average of 50 passengers/bus

Total passengers = 2,194,200 / month

To Dalahican

50 trips

To Mauban 2 trips

To Marinduque

1trip

Kamias Terminal Alabang Alabang Balanacan

  Turbina Turbina Mogpog

  Sto. Tomas Sto. Tomas Boac

  Alaminos Alaminos Gasan

  San Pablo San Pablo Buenavista

  Tiaong Tiaong Torrijos

  Candelaria Candelaria Sta. Cruz

  Sariaya Sariaya  

  Arias Arias  

  Lucena Lucena  

  Sm Lucena Tayabas  

  Dalahican    

To Dalahican 20 trips

AliMall TerminalAlabang

  Turbina

  Sto. Tomas

  Alaminos

  San Pablo

  Tiaong

  Candelaria

  Sariaya

  Arias

  Lucena

  Sm Lucena

  Dalahican

Specific Routes

Buses will pass thru EDSA

To Dalahican 70 trips To Mauban 1 trip To Binan 60 trips To Balibago 65 trips

Buendia Terminal  Alabang Alabang Buendia Buendia

  Turbina Turbina Pasay Pasay

  Sto. Tomas Sto. Tomas Makati Makati

  Alaminos Alaminos Magallanes Magallanes

  San Pablo San Pablo Enchanted Kingdom Enchanted Kingdom

  Tiaong Tiaong Binan Balibago

  Candelaria Candelaria    

  Sariaya Sariaya    

  Arias Arias    

  Lucena Lucena    

  Sm Lucena Mauban    

  Dalahican      

Specific Routes

Buses will pass thru EDSA

To Buendia 50 trips To Cubao 50 trips

 Lucena Grand Central Terminal

Dalahican Dalahican

  SM Lucena SM Lucena

  Arias Arias

  Sariaya Sariaya

  Candelaria Candelaria

 Tiaong (Villa Escudero) Tiaong (Villa Escudero)

  San Pablo San Pablo

  Alaminos Alaminos

  Sto. Tomas Sto. Tomas

  Turbina Turbina

  Alabang Alabang

  Buendia Cubao

Specific Routes

Buses will pass thru EDSA

To Buendia

Binan Terminal  

Carmona

  Magallanes

  Makati

  Pasay

  Buendia

  To Buendia

Balibago Terminal

Enchanted Kingdom

  Magallanes

  Makati

  Pasay

  Buendia

  To Cubao/Kamias

Mauban Terminal

Tayabas

  Lucena

  Arias

  Sariaya

  Candelaria

  Tiaong (Villa Escudero)

  San Pablo

  Alaminos

  Sto. Tomas

  Turbina

  Alabang

  Cubao

  To Cubao/Kamias

Dagupan Terminal

Cubao

  Perez Blvd, Dagupan

Specific Routes

Buses will pass thru EDSA

Bus Terminal Streamers

Php50,000 per Bus Terminal/Month

Ad Spaces Per month/busWindow curtains (P10,000/ side - left & right) size: 66” x 44”/ window

P20,000

Stairsteps (3 panels) - sticker size/ panel: 23” x 8.5” P6,000

Door (inside panel) – 16 buses going to Balibago. Poster size – 16” x 22” P7,000

Floor sticker - sticker size/ pc.: 13”x 19” P5,000

Floor sticker (entire floor) P8,000

Backseat sticker size: 10” x 6.5” P10,000

Headrests - insert size: 11” x 6.5” P15,000

Sunvisor (8 windows) – can be back to back printing sticker size/ window: 66” x 13” 30,000 Luggage storage sticker (2 strips @P5,000/strip) - sticker size: 1’ x 22’ P10,000

Bus dashboard 5,000

LCD TV dress up (19” – 20” screen size) 7,000

Bus tickets 5,000

Baggage ID (2” x 3”) 7,000

a. Minimum of 10 buses. All costs are very much negotiable and will depend on the client’s preferred package.

b. Cost of headrests ad space is inclusive of production of actual headrest covers (inserts not included).

c. Production costs for posters, stickers, inserts/ flyers and curtains are not included.d. Material sizes above are average sizes only. Actual sizes will be determined during pre-production

phase since the sizes of each bus ad space vary from one bus type to another.e. Costs are exclusive of VAT f. The list above shows the ad spaces allowable for advertising.

Interior Ad Spaces cost - 2012

Other possible brand merchandising

ACTIVATION:

Using JAC Liner buses and terminals, we can design and implement on-ground and on-board activation plan suited for your products and services to effectively capture and influence the minds of the commuting public.

Thank you.

Marketing Arm of BWI:

Ma. Rita Palma Tel No.: 925-8688

Mobile: 0922.475.0.998