Download - Twitter tactics
Why Social Media?Primary
Objectives/Benefits:
•Building relationships
•Listening to the market
•Promoting content
•Influencing buyers
“You have to do more than social media; you have to do social
marketing.”
Why Twitter?The New-Age Newspaper•Primary source for live events and breaking news•More than 500M users as of 2012
‣ Top 10 most popular sites•Large following signifies strong online affinity for your business
MedioFact: 15% of online adults use Twitter, and 8% do so on a typical day.
Who Uses Twitter? Demographic Groups:•African Americans
‣ More than 28% use Twitter•Young Adults
‣ 26% of Internet users ages 18-29 use Twitter•Urban/Suburban Residents
Mobile Users:•20% of smartphone owners use Twitter
MedioFact: Globally, there are more people with mobile phones than running water.
Leading OffChoosing a Username:
•Shorter is better
‣Only 140 characters
‣Use alliteration if possible
Leading OffChoosing Profile Photo:•Logo > Picture•Less than 700k
Writing Your Bio:•Concisely describe what you do•Explain how you help people•Show some personality!
Case Study
Case Study
Follow the LeadersBecoming a Follower Accomplishes
Four Goals:1.Identifies relevant accounts2.Encourages others to follow you3.Associates yourself with industry experts and influentials4.Creates a platform for initiating conversation
Follow the LeadersFollower Tools:
1. tweepi.com
2. friendorfollow.com
3. untweeps.com
4. refollow.com
5. foller.me
Lead the FollowersWhat Should You Tweet About? •Do not use Twitter solely for self-promotion•Build relationships; exude reciprocity•Pay attention to what prospective customers are tweeting about, and react accordingly
MedioConcept: All content should be helpful and ultimately create value in some way.
Lead the Followers
MedioFact: The best time of the day to write a tweet is between 1pm-3pm EST.
Tweet Tips:•Engage followers and influencers by including an “@” in your tweets•Ideally your twitter feed should be a mix of tweets you’ve created, as well as replies and retweets
Lead the FollowersThe 80/20 Rule:Says to post 80% helpful or entertaining content and save 20% for self promotion.
The 4-1-1 Rule:For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly, share four pieces of relevant content written by others.
TweetChatsDo You Speak #?•A hashtag is a public conversation that allows you to easily participate in discussion about a unique topic•Amazing way to engage with fans and followers•Effective method for understanding and growing your community, while promoting your business/brand
ResourcesUseful Tweetchats:
Insert examples of useful #’s. not sure what you want me to do here in terms of
whether i should include mediotype twitter or hashtags etc
