Transcript
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Doing it togetherMethods and questions to public participation and cocreation

CHRISTIAN PAGH Cultural PlannerMA Filosofi & Moderne KulturPartner UiWE www.uiwe.dk

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UiWE innovation agency

uniting culture & design

integrating social & physical structures

creating value

together

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CULTUREDESIGN

SOCIALPHYSICAL

STRATEGY FORM

INFRASTRUCTURE INFRASTRUCTURE

WHERE IS CULTURE DESIGN?

UiWE

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Design thinking Human centered design

Planning Architecture

Cultural planning & analysis

UiWE

THE CULTURE DESIGNER’S APPROACH?

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Opsamling af initiativer14

Design of temporary urban spacesLong term cultural planning

A viable cultural destination Designing cross-disciplinary processes

CarlsbergKøge

Hornbæk Danish Enterprise and Construction Authority

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URBAN DESIGN: LIFE & MOVEMENT

Planning temporary urban spaces...

Carlsberg, Realdania, LOA, KBH Kommune

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OWNERSHIP & IDENTITY

GATHERING POINTS & HOMELINESS

INSIDE OUT

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FORANDRINGMan kan udvikle sin indretning over tid.

VÆRTSKAB Der er nogen, der tager ansvar!

MØBLERMan kan sidde, flyde og bevæge sig på.

DET KARAKTERISTISKE Det særlige touch, der skaber hjemlighed

VÆGGE & LYS Der åbner, afgrænser og skaber stemning.

INDGANGENDer byder indenfor.

GULV & PLAN Der skaber intime opholds - og aktivitetsrum.

STUENRammen om samværet

5Keinicke & Overgaard Arkitekter + UiWE

STRATEGY: YOUR NEIGHBOURHOOD

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PLADS E

28

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IDENTITY & SPACE

CREATING NEW POSSIBILITIES (WITHOUT LIMITING OTHERS)USING THE UNIQUE QUALITIESGIVING CHARACTER (AND KEEP OPENESS)

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STRATEGY: IDENTITY, MILLIEU, ORGANISATION

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?

HORNBÆK: WHERE TO GO TOGETHER

IDENTITY & STYLEPHYSICAL APPEARENCETURISM & SHOPPINGEVERYDAY LIFE!

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Hornbæks fremtid!

I området ved Hornbæk Havn?

Hvad kunne du godt tænke dig mere af ?

På Hornbæk Hovedgade?

I Hornbæk Bymidte generelt?

Del dine tanker om Hornbæk Bymidtes kvaliteter og udfordringer ved at lægge postkortet i en af de hvide postkasser. Find postkasserne på Biblioteket, ved Brugsen, Café Ventura og Havnen.

www.dithornbaek.dkHer kan du uddybe dine tanker og idéer.

Fastboende

Hvem er du? (sæt ét kryds)

Sommerhusejer

Turist

Andet

Vi har brug for dine ideer!

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PARTICIPATION APPROACH I:

OUT IN THE OPENVISUAL + CLEAREASY + ACCESSIBLEHUMAN!TALK TO PEOPLE!

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21Udviklingsrapport for Hornbæk Dit Hornbæk

PARTICIPATION APPROACH I:

DIFFFERENT MEETINGS: DIFFERENT USERSSTAKEHOLDERS > CITIZENSTALKERS vs DOERS: POWER ISSUESMAKING IT REAL: WALKS, PICS, HANDS ON

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Udviklingsrapport for Hornbæk 58 Dit Hornbæk

lokAl

I Hornbæk kan man opleve man fælles traditioner, fortællinger, kulturbegivenheder og plads til personligt engagement.

Man kan mærke byens kunstnermiljø, det gamle fiskerleje og de mennesker, der bor og kommer i byen, år efter år.

Hornbæk understøtte det karakteristiske og personlige.

Hornbæk er ikke ligesom de andre, upersonlig, en standardvare.

OUTPUT I: CORE VALUES AS STRATEGIC TOOL

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Udviklingsrapport for Hornbæk 60 Dit Hornbæk

Naturoplevelsen

Klitter

Øresundspromenade

Havenen

Forlængelse af nordsti

Hotspot ved strAnden og HAvnen

ruter og destinationer

Sammenbinding mellem by og naturAdgangen til den omkringliggende natur er en af Hornbæks helt store identitetsmarkører. Al-ligevel opleves adgangen til natur uklar fra byen. Vi anbefaler at styrke de grønne / bløde forbin-delser til Hornbæks naturressourcer. Det anbefales at forlænge Nordkyststien så den opleves igennem Hornbæk. Der bør i det hele taget arbejdes med, hvordan byen opleves til fods og på cykel. Vi ser et potentiale i at udvikle disse forbindelser, kombineret med en aktiv kommunikation til byens brugere. Det tætte bånd til naturen er i tråd med Hornbæks værdi om at hænge sammen med naturen.

OUTPUT II: 15+ URBAN DESIGN & PLANNING

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57Udviklingsrapport for Hornbæk Dit Hornbæk Udviklingsrapport for Hornbæk 52 Dit Hornbæk

HORNBÆKS BYMILJØ

HORNBÆK DESIGNMANUALVi anbefaler, at der udvikles fælles retningslinjer for byens butikker, cafér ol. En designmanual, der anviser retninger og inspiration i forhold til facader, skiltning og forretningsdesign, kan danne grundlag for en mere sammenhængende byoplevelse af Hornbæk. Designmanualen kan gøre det enklere for handlende at forholde sig til bymiljøet og understøtte byens identitet. For at design-manualen kan få gennemslagskraft, er det vigtigt, at den udvikles af Hornbæks handlende og husejere, og at den sikres et bredt ejerskab, også i Helsingør Kommune.

NATUREN I BYENI Hornbæk by mærker man ikke, at byen er omgivet af et smukt og varieret natur- og kultur-landskab. Byens relation til den omkringliggende natur kan understøttes i byrum, i bydesign, beplanting og formidling af naturoplevelser i lokalområdet. Det kan gøres gennem inddragelse af naturelementer i byen og gennem klarere forbindelser fra by til landskab. Flere har ønsket en frilægning af Vestre Bæk. Det bør undersøges, om en sådan frilægning kan skabe nye kvaliteter for bymiljøet.

TRAFIK TIL ÅRSTIDENVi anbefaler, at udvikle en fleksibel og regulérbar trafikløsning, der tager højde for de store udsving i trafikmængder sommer og vinter. Det kan understøtte et mere attraktivt bymiljø og en mere effek-tiv trafikafvikling. På udvalgte dage og højtider kan man styre trafikken og skabe særlige rammer til begivenheder, markeder og anden brug af byrummet.

Der findes mange eksempler på, at trafik er reguleret ved hjælp af fleksibel møblering eller på-malede signaturer. Her er der billeder fra Ærøskøbing og New York. Den fleksible regulering åbner mulighed for en mere varieret brug af byen, f.eks. som i Skive, hvor en plads bruges som skøjte-bane om vinteren.

OUTPUT III: 15+ IDENTITY PROGRAM EVENTS

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aktivitetsgruppe

Dyrt

Billigt

Tra�kanalyse

Ungeanalyse

Strategifor tomme bygninger

Dugnad

Handelsanalyse /målgrupper og marketing

Øresundspromenade

Hovedgade

Naturstier

Short term Long term

naturgruppe

bygruppe

pilotprojekter

pilotprojekter

pilotprojekter

Task force

Teknisk

Vækst ogviden

Kultur- ogfritid

Tra�k til årstiden pilot

BaggårdeTaskforce / fokusgrupperHornbæk på nettet

Byens plads

Destinationer på stranden

Naturen i byen

Design manual

Lysets hus

Havnen

Bibliotekscafé

Hornbæk for all

OUTPUT IV : ORGANISATIONAL INITIATIVES

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FROM IDEAS TO ACTIONWHO MAKES IT HAPPEN - AND HOW?

CHANGING PUBLIC ADMINISTRATIONLAWENFORCER VS COACH

MAKING COLLOBORATION HAPPPENTHE ART IS CONCRETE!

CHALLENGES TO PARTICIPATION:

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DISCUSSION: PUBLIC PARTICIPATION

YOUR STORIES:

GOOD + BAD METHODS

WHAT MAKES AN REAL IMPACT?

BEST EXAMPLES

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LAB: URBAN PLANNING + SOCIAL INNOVATION

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PHYSICAL LAB + ONLINE IDEA PLATFORMThe festival as a test ground for social ideas

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Old and unfashionable bikes, which we benevolently donate to landfills, can become a valuable asset in Af-rica! Baisikeli is a Danish company, which spurs development by sending our second-hand bikes to Tanzania and Sierra Leone, to have them re-paired and sold on the local markets.

Increased mobility has a large and immediate impact on the lives of Af-rican villagers. Seemingly useless bikes enable villagers to have better access to water, markets as well as

education and health care. Unfortu-nately the market for bikes and repair services is small.

Baisikeli strives to create social prog-ress through a sustainable business model. In Denmark they run a bike rental and repair-shop, which raises funds to send second-hand bikes from Denmark to Tanzania and Sierra Leone along with managerial and technical know-how.

To ensure the long-term survival of this project, Baisikeli creates develop-

ment on market terms ensuring that the project doesn’t undercut the local market prices. While old bikes from Denmark get a new life, the training of local mechanics helps to ensure the independence of the African part-ners. In this way Baisikeli exports a durable business model, which can cater for local retail and repair needs, helping some people with access live-lihoods while creating them for oth-ers.

resurrected bikes save livesCan my worn-out bike become a star in an another life?

FACTS

Over 400,000 bikes are scrapped in Denmark every year.

The municipality of Copenhagen spends many resources annually on fishing out abandoned bikes from the city’s lakes.

Baisikeli arranges and finances the transportation of bikes to Africa and the establishment of workshops.

The workshops make a profit, which is reinvested in the project.

Baisikeli has been nominated the best social-economic business of 2009.

www.baisikeli.dk

What surplus

and waste materials

can we recycle at the

festival, and how?

How can

surplus and waste

materials come to new

use at the festival?

phone into a low cost bank. Payments, money transfers and savings can all be handled via the phones SMS services. In the last few years small scale service outlets have flourished across the country from the slums of Nairobi to the remotest plains of the Maasai Mara.

In Kenya banking is happening on the cell phone – and making peoples’ lives much easier.

All over the world mobile companies are rethinking notions of banking and money transfers. While we are still talking about internet and e-banking, the people in Kenya and other coun-tries of the south have moved beyond and ahead: here it’s all about cheaper mobile phones and m-banking – mo-bile banking.

Having a bank account and access to the services provided by our different

outlets is such an integrated part of our lives that we take it for granted. We hardly give the crazy fees charged any thought in our daily dealings. But for many people in the poorer parts of the world excessive fees and high minimal deposits make it impossible to even get a bank account. Banks are only for the rich and few. But really banking technology neither has to be expensive nor exclusive.

Mobile companies like Safaricom in Kenya have introduced simple tech-nologies into the mobile network that effectively can turn any old mobile

FACTS

Since its launch in early 2007 the numbers of M-pesa Customers has been growing rapidly and today the service is used by almost 10 million Kenyans (that’s approximately 1 in ev-ery 4 Kenyans).

Almost 27 billion kshs (270 million euro) was transferred between people using M-pesa during April 2010.

Since its launch more than 430 billion kshs (4,3 billion euro) has been trans-ferred person to person.

www.safaricom.co.ke

your mobile is a bankMobile banking change everyday life in Africa.

How can we

rethink payment

systems at the

festival?

Do we really all need to have our own private car? Is a car even necessary if you live in the middle of the city? The Scandinavian company Move About offers inner city dwellers the oppor-tunity to become users of a fleet of electric cars that the company places at their disposal. Move About com-bines two of the fastest growing ten-dencies in the world of automobiles: shared cars and electric cars!

Yes, we said sharing! A tricky concept explained to us in Kindergarten – sometimes to no avail, it seems. And certainly hard to handle when it

comes to the world of cars. But Move-bAbout is dedicated to go for car sharing for real.

“Move About’s vision is to offer the most convenient and cost free per-sonal mobility in the cities while at the same time reducing energy costs and CO2. It’s the best of both worlds!”

- Move About

The principle of sharing your car with other users can have a big impact on the environment – as well as on city planning. If 30-40 people share a fleet of electric cars, each Move About car will replace five regular private cars.

Imagine the potential in sharing ser-vices such as transportation, rather than having your own stuff!

What if the idea of sharing was intro-duced here at Roskilde Festival? What if you could sign up for the shared use of small vehicles to transport your stuff, your recently purchased cold beer, your heavy back pack, or maybe just your tired old self around the Festival camp area? All you had to do was to return it or pass it on to the next user. Easy peasy! When you think of it, who is to say what you can or cannot share with your neighbor?

your WHeels, my WHeelsReplace your private car with clean mobility on demand.

FACTS

The users of the shared electric cars are estimated to drive approx. 3000 km less a year in a private car and ap-prox. 1200 km more with public trans-portation.

Move About started up in Oslo in 2008 and has now moved on to Sweden, Denmark, Germany, and Great Britain.

Move About expects to have a foothold in more than 50 cities worldwide by the year 2013.

The Move About cars are up to date elec-tric cars with all the new equipment, in-cluding GPS.

www.moveabout.dk/

What kind

of sharing systems

can you imagine at the

festival?

The making of Roskilde festival re-lies on more than 25.000 volunteers. However, only 25 full-time employ-ees are actually paid to put together Northern Europe’s largest music fes-tival. How do they do it?

Most volunteers work at least 24 hours during the festival and many of the tasks are often both physically demanding and tedious.. They‘re only rewarded for their efforts with a tick-et, which could otherwise have been more easily earned with a normal job.

Still, while many organizations de-voted to charitable causes struggle to recruit volunteers Roskilde Festival was forced to turn down 5,000 this year. It seems volunteering at the fes-tival isn’t like volunteering anywhere else. What is it then? Many of the vol-unteers say they do it “because of the community”, and because there is “something special about working at Roskilde”.

Roskilde Festival accommodates more than 110,000 residents for 8 days in a temporary city – complete

with neighborhoods, infrastructure, security, restaurants and a sewage system. More than 25.000 volun-teers work in one of the many micro-systems that make Roskilde Festival possible.

The making of Roskilde Festival points at an enormous willingness to work as a volunteer: you don’t need to be rewarded so much economically – if you are rewarded socially. Could we learn from this in the way we organize volunteer work in other places?

volunteers build and run a cityRoskilde Festival shows the power of volunteering. What makes volunteer work so sexy we can’t help doing it?

FACTS

The Festival is built, maintained and torn down by 25,000 volunteers.

In 2010 Roskilde Festival had to turn down 5,000 volunteers.

The Festival is non-profit and the fruits of the collective effort are redi-rected in full to humanitarian causes.

How can

cities outside

the festival motivate

volunteers to invest time

and work?

The idea is simple and requires noth-ing more than access to the Internet. It’s easy to transplant and clusters have been mushrooming across the globe. Local Freecycle networks are formed in countries as diverse as Denmark and Nigeria. The initiative is helping people as well as the environ-ment by supporting a more sustain-able consumer culture.

Millions of tons of material are daily are piled up in landfills around the world. The enormous waste of re-sources highlights the urgency to come up with new and innovative ways of reusing existing stuff.

Freecycle is a global web-based com-munity consisting of local clusters of people. The simple system allows for goods to be recycled amongst the community members. The members of the web community can pass down used goods to others rather than car-rying them off to the dumps. This gift culture brings new life to old stuff at the same time as it fosters an envi-ronmental awareness and forms ties across different boundaries in local communities.

someone loves your old stuFFSmart systems make it easier to recycle and share goods in local communities.

FACTS

Freecycle began as a small network in the United States in 2003 but quickly spread and is now present in 85 coun-tries.

The global network is currently made up of 4,810 groups with 7,245,000 members that are keeping 500 tons of waste, 5 times the height of Mt. Ever-est, out of landfills.

It’s a grass roots and entirely non-profit movement of people who give and receive goods for free in their own towns.

Membership is free and the organiza-tion is based on volunteers working locally and together across borders.

www.freecycle.org

How can

we encourage a

creative gift culture at

the festival?

11

111111111111111111111111

AMBITIOUS SCOPE + SIMPLE PARTICIPATIONGREAT WORLD NARRATIVE + FESTIVAL ACTION

APPROACH I:

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SMART MEDIA & SEXY COMMUNICATION

APPROACH II

WE HELP SHAPING CONTENT

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Pay offs- piss, sanitation- garbage, recycling- standing in line, waiting- logistics, transport

+ 100 Festival-goers’ ideas:

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Festival-goers likes to: meet new peopleplay and be activeshare things and stuffdo something good!

INSIGTHS:

they look for: interfaceschallengesattention

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Normative

WHAT WE WANTideals + values

Antropological

WHAT WE DOactions + habits

NEW ACTIONS

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PROCES + SOLLUTIONS SHOULD BE:easy - convenient (not too demanding)fun - have a ‘story’ (not same old story)real - in this life (not “somewere”)tangible - visible (not abstract)

Anthropological perspective on participation on festivals:

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Normative potential: we’re in it together!

PROCESS + SOLLUTION COULD:high light + thrive on community feelingbe social in its coreconsider the “greater good” play the “The Roskilde way” card...

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making sense: consistency between ambition and possibilityfeeling the difference: broken window theoryunderstanding it: intuitive + simple

crucial connection: attitude and action

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Burning Man

Different contexts = different cultural codes--> different actions are normal + acceptable

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Something you know something about!

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ROSKILDE 2011: THE QUESTION OF PEE

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The challenge: peeing sucks at a festival!

”I can spend hours a day standing in pee-line at Roskilde Festival.” Girl to DR, Roskilde 2010

”It actually spoils the festival experience.”Girl to me, Roskilde 2010

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How to change a piss culture?

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Costumer journey + user participaton

Focus on the user experience of a journey

Understand concrete touch points

Find sites for co-creation

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5Inddragelse & feedback

Funktion & oplevelse“Hvordan kan jeg nemmest tisse - uden det er klamt!? “

“Hvor kan jeg tisse - uden at genere nogen? ”

“Hvor kan jeg komme til orde med mine idéer?”

Orientering & kommunikation

PeeBetter

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The core experience: pee site

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7

HOW WAS IT ?

HOW DO YOUWANT IT?

WHAT DO YOUNEED?

EnkeltInformation i øjenhøjde på udvalgte (tisse)steder om, hvor man kan tisse på festivalen.

LøsningsorienteretFokus på løsningerne på tisproblemet – som for eksempel pigepissoir – og opfordring til at kommentere og komme med ideer.

KonstruktivtUdtrykker målet om en festival med mindre tis kon-struktivt – ikke negativt og forbudsorienteret.

LyttendeInddragelse af festivalgæsterne i evaluering af de nye forsøg.

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Communication, orientation & navigation

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9

CAN I HELPYOU ?

100

m

100 M

0 M300 M

Du er her

IdentitetFarve, form, logo der styrker synlighed for toiletter.

SynlighedBalloner eller andet højt, så man kan se, hvor der er toiletter ol.

OrienteringVenlige, sjove guidende tags, der anviser nærmeste tissested.

Find vejEnkle kort, der viser, hvor man kan tisse – målrettet piger?

100 m

m200

PEE GOODHERE

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11VidensopsamlingVærdifuld input til festivalen om folks tanker og ønsker.

SocialtFolk kan dele erfaringer, idéer og historier.

SeriøstFestivalen viser, at den tager problemet alvorligt.

LangsigtetKan bruges til løfte oplevelsen over tid.

PeeBetterOnline

P-tree

Det er bare det fedeste at tisse op af et træ på dennemåde

/Martin

PeeBetterOnline

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Human touch: where you need it...

The power of joining forcesKindness matters!

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The power of the senses: not too cerebral participation style

Emphasize the sensual and the personal. Make the user and participent feel understoodCreating owership by making it real

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How to make people change the way they act?

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CHANGING PEEING (or other core actions): WHAT DO YOU THINK?

How to foster shared responsibility? (without being big brother)

How to foster faith in the system? (how is the system ‘ours’)

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The new public space?

New mediaNetworksHierarchiesSocial patterns

QualityCultureDemocracyCommunity

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www.uiwe.dk

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Workshop on public-private collaboration

• Task: frame idea development for public - private collaborations.

Danish Enterprise and Construction Authority

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Opsamling af initiativer1415Opsamling af initiativer

• Make stakeholders responsible....

• Simplicity / Visuality

• Link: Before - Under - After

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Opsamling af initiativer42

• How to implement and integrate solutions in everyday management?

• Who carries in the borderline between sectors?

43Opsamling af initiativer

Justering af politikInitiativet har til formål at placere ansvaret for forebyggelsen.

•• •••• •••• • • •• ••• • •• ••• • ••• • • ••• • ••• • • ••• • ••••• ••• •••• •• • • • • • •• • ••• • • ••• • ••• • • • • •• • •• • • ••• • • • • •• ••• ••• •• • • •• ••• • •• • ••• • • ••• ••• •• • • •• • •••• •••••• •• • • • • • •• • •

Aktører• •••• • • • ••• •• •••• • •• • ••• •• •••• • • •• • • ••• •••• • • • • • • ••• •••• ••• • •• •• •• • • •• • ••• • • •• ••••• •• •• • • • • •• • • •• • ••• • • ••

Hvad gør initiativer vigtigt

• • • • • ••• •• • • •• • ••• ••• • • •

Effekt

• • • •• ••• • • •••••• ••• • • •• •• ••• •• • • • • • •• • •• • ••• • • •• •• • ••• • • •••

Risikovillig kapitalInitiativet har til formål at sikre risikovillig kapital til at afdække, udvikle og teste modeller.

•• •••• •••• • •• • • • • • •• • • •• • • • •• • • •• • • ••• • • •• • •••••• • • • •• ••• • • • • •• • • • • • • • ••• • • • •• • ••• •• • • • • • •• • ••• ••• • •• • •• •• • • •• •• •• •• ••• •• •• ••• • ••• • • •• • • • • ••••••• • • • • • ••• •• • •• • •• • • • • •• ••• • •• ••• • • • •• •• •• • •• •••

Aktører• ••• •• •• ••• • • • • • • ••• ••• • • •• • • •• ••• ••• ••••• • •• •• • • •• • ••• • • •• ••• ••• • •• •• ••• •• •• •• • • ••• • • ••• •••• ••• • •••• • ••••••••••••• • • • •• • •• • ••• •• • •• • •

Hvad gør initiativer vigtigt

• • • •• • • • • • •• • • •• • •••• •• •••• •• • • •

Effekt• ••• • • • •• •• •• • •• ••• •• ••• ••• • • ••• • ••• • •••••• • • •• • • • •• • •• • •• • ••• • • ••• •• • ••• • •

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