Tourism, Innovation and
Technology:Building the
Future
STRATEGIC TOURISM PLAN 2012-2015
MatureDestinations
Smart Destinations
ACTI
ON
S
Definition of Smart Destination
Implementation in Pilot Destinations
31
32
Definition and Design of the Digital Tourism Office
Action Plan for a Public-Public PartnershipRegions Sharing Tech&Best Practices
33
34
Smart Destinations
Objectives- Creation of an Spanish Norm: UNE - Creation of a European Norm: EN - Creation of a ISO Norm
Smart Destinations
An innovative tourism destination, consolidated by means of a cutting-edge technological infrastructure, assuring the sustainable development of tourism territories, accessible to everyone, simplifying visitor's interaction and integration with the environment, while enhancing the quality of the experience at destination and improving inhabitant's quality of life.
Smart Destinations
Improve competitiveness
Improve quality of life of residents
Deeper interaction with destinations
Smart Destinations
Smart Destinations
Smart Destinations
Smart Destinations
Smart Destinations
Smart Destinations
Smart Destinations
Smart Destinations
To Start…
PPP (Private-Public Partnership):Planning the destination to generate comprehensive tourism experiences, everyone is involved: tourism administrations, private sector and civil society ("stake-holders").
Cross Action Plan:Tourism sector impacts on many sectors. We must view all side effects and coordinate all responsible governance units.
Audit, Diagnosis and Action Plan
Smart Destinations
Audit, Diagnosis and Action Plan
Smart Destinations
To Start…
PPP (Private-Public Partnership):Planning the destination to generate comprehensive tourism experiences, everyone is involved: tourism administrations, private sector and civil society ("stake-holders").
Cross Action Plan:Tourism sector impacts on many sectors. We must view all side effects and coordinate all responsible governance units.
Audit, Diagnosis and Action Plan
Smart Destinations
PUBLIC PRIVATE
Transports
Hospitality
Gastronomy
Infrastructure
Regulation
Security
Promotion Other resources
Smart Destinations
TOURIST DESTINATION
To Start…
PPP (Private-Public Partnership):Planning the destination to generate comprehensive tourism experiences, everyone is involved: tourism administrations, private sector and civil society ("stake-holders").
Cross Action Plan:Tourism sector impacts on many sectors. We must view all side effects and coordinate all responsible governance units.
Audit, Diagnosis and Action Plan
Smart Destinations
Mobility Systems oriented to efficient
management of transport and road congestion
Security Systems oriented to
guarantee and improve the public security
Energy Health Systems oriented to efficient
energy management and sustainable development
Systems oriented to prevention and healthcare (health tourism segment)
•Systems oriented to facilitate the access to history and cultural activities in the destination.
Culture•Open data: generation of new business models and new business opportunities.
Economy
Smart Destinations
• Use of renewable energy: solar, biomass….
• Energy saving in the public lighting through LED technology
• Ambient light measuring sensors. Lighting regulation according to light conditions
• Recycling
• Sensors for the measure of soil moisture for irrigation
Smart Destinations
• Flow Management: sensors and apps
• Traffic situation: IoT (internet of things)
• Traffic Info through Apps
• Parking places
• Tourism for All. Apps for handicapped people
Smart Destinations
• Video-guides • Geo localised touristic routes• Promotion of touristic resources of the
destination
• Full historic immersion through Smart Optics devices (oculus)
• Telecom • Banks • Hotels
Smart Destinations
Tourist Office XXI CenturyA new office concept with a strong technology base and the ability to market the destination in real time: touchscreens, downloads of apps of the tourist destination, booking services, counseling, etc.The tourist office turns into a Digital Information Management System to promote and to market the tourist resources during the entire trip.
Smart Destinations
Pilot Projects
• Free WIFI network (26) and WIMAX: Sensorisation
• App “El Hierro te sigue”
• Hydro-wind power station: “Gorona del Viento”:
0% Emissions
• Social impact
• Support to entrepreneurs and companies:
• Training• Soft loans
Pilot Projects
Proyectos Piloto
• Audit and Action Plan
• Free WIFI area: Playa de Palma• Tourism Apps
• CMX Platform to Monitor Tourists (Customer Mobile Experience)
• Business Intelligence Platform: New Digital Services
(Big Data/Open Data)
• Social impact• Support to entrepreneurs and
companies:• Training• Soft loans
Proyectos Piloto
• Audit and Action Plan
• Free WIFI and WIMAX
• Sensors: flow (Shopping Tourism)
• Apps: destination guides and others
• Social impact
• Support to entrepreneurs and companies:
• Training• Soft loans
Proyectos Piloto
• Audit and Action Plan• Free WIFI and WIMAX
• Tourist Intelligence System/SIT (june 2015):
• Sensors and Apps: flow and behaviour control
• Structured and non Structured Data
• Social impact• Support to entrepreneurs and
companies:• Training• Soft loans
Innovation In
Digital Promotion
Before During After
Inspiration Experiences Memories
Decision
PurchaseSatisfaction
Smart Destinations
InspirationBook your trip to Spain!
PPPTransports, lodgment and activities. Direct sale.
Spain.info
New functionalities:- Responsive- Apps selection - Accessibility
Spain.info
Mobile version
PPPSME
Leading roleHyper
Segmentation
DifferentiationNo Seasonal
InlandInnovation Improve
Competitiviness
Spain.info
Spain.info
Innovation in Mobile
Applications
•Mobility
• Information
•Geolocation
3
Source: The AppDate/SEGITTUR
Needs
Smartphones: Do I have to be there?
Destination
Tourist Resources
Tourist Products
and Services
PlatformSpain in
Apps
Pilot Projects
- Geolocation
- No roaming
- User Generated Content (UGC)
- Social Media
- Gaming
- Accessibility
- Booking and payment
- Monitoring
Destination
Tourist Resources
Tourist Products
and Services
PlatformSpain in
Apps
Pilot Projects
APP TRACK
Pilot Projects
39
www.segittur.es
@segittur
@alopezdeavila
