Transcript
Page 1: Top Issues and Challenged Facing CPAs, CFOs, Controllers, Auditors and Accountants

Town Hall Summary

Spring 2016 Fall 2015

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Spring 2016

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Thanks to our Sponsors

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53% 23 Yrs # of years as CPA CGMA Credential Holders

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Fall 2015

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Town Hall Demographics Reached 1,639 members - 17% of membership

Generational Breakdown Segment Breakdown

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Member Top Challenges We asked: What are you biggest challenges - Pick the top 5

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Member Top Skills Needed We asked: What are the top skills you need to be successful?

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Reasons for Membership Participants were asked why they were MACPA Members

32% mentioned CPE, 20% mentioned community, 40% mentioned staying informed, 9% mentioned advocacy and 7% mentioned the MACPA team

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MACPA members are 2X Future Ready 16% identified themselves as future ready. 38% said they are “getting stuck in the day to day” and 46% said they are spending more time on future and strategic work.

The CPA.COM 2015 Study found only 8% of CPAs are future ready.

Future Ready is the capacity to be aware, predictive, and adaptive of emerging challenges, tech innovations, and trends and changes in business, population, and social environment.

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MACPA Net Promoter Score

+8.0 A small handful of companies have achieved a Net Promoter Score of at least +5 , which Reichheld defines as "World Class." Not surprisingly, companies with a World Class Net Promoter Score are the growth stories of the economy: Apple, Google and Harley-Davidson.1

1 Credit to Warrillow, John. "One Question Can Predict the Future of Your Company." Inc. Web. <http://www.inc.com/articles/201106/whats-your-net-promoter-score.html

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Social Amplification as of 3/28/16

Spring PIU 453 Views

Fall PIU 1,894 Views

Annual Meeting 2,204 views

MACPA B&I PIU 5,858 views

Survey Results –

CFO, Controllers 2,227 views

Total 12,636 views


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