TEN THINGS I WISH I KNEW WHEN I STARTED IN WEB ANALYTICS
ACCELERATE 2011 – SAN FRANCISCO
@jdersh at #ACCELERATE
About June Dershewitz
• Director of Web Analytics at Apollo Group• WAA Board Member (2008 to present)• WAW Co-Founder (2005)• 13+ Years in Analytics
Practitioner a Consultant a Practitioner
@jdersh at #ACCELERATE
Now what.
@jdersh at #ACCELERATE
1) You will sit between the techies and the marketers.
@jdersh at #ACCELERATE
2) You will learn ALL about your business.
@jdersh at #ACCELERATE
3) Ah, what is this thing you call a “VISIT”?
@jdersh at #ACCELERATE
4) Your data is dirty, dirty, dirty.
@jdersh at #ACCELERATE
5) You will learn to love the query string.
?q=<3
@jdersh at #ACCELERATE
6) CSV
• Comma-• Separated• Value ,
@jdersh at #ACCELERATE
7) Don’t know the answer? RTFM.
• Read• The• Fabulous• Manual
@jdersh at #ACCELERATE
8) Don’t fall into the “Report Monkey” trap.
@jdersh at #ACCELERATE
9) You are not alone.
@jdersh at #ACCELERATE
10) Think long-term.
@jdersh at #ACCELERATE
Summary
1. Liaison2. Big Picture3. Lingo4. Dirty Data 5. Sources
6. Acronyms7. Learning8. Automating9. Networking10. Planning
Now what.
@jdersh at #ACCELERATE
Make Cake
@jdersh at #ACCELERATE
Data Cake
@jdersh at #ACCELERATE
Newbie Resources
• Web Analytics Associationwebanalyticsassociation.org
• Web Analytics Wednesdaywebanalyticsdemystified.com/wednesday
• Analysis Exchangewebanalyticsdemystified.com/ae
