Download - T&M Challenges of Mobile TV - Vision from Agilent Gail Heck-Sweeney Agilent Technologies

T&M Challenges of Mobile TV- Vision from Agilent

T&M Challenges of Mobile TV - Vision from Agilent

Gail Heck-SweeneyAgilent Technologies


Recent Top News

UHF TV Bandwidth Made Available to Mobile OperatorsUHF TV Bandwidth Made Available to Mobile Operators (Nov 2007)

After a month-long meeting, which ended Nov. 16, the World Radio communications Conference has reached a compromise that gives mobile service providers access to bandwidth reserved for TV broadcasts.

Beijing 2008 Olympics to Drive Chinese Mobile TV Services to Reach $98M (Jul 2007)China's mobile TV market is forecast to grow from $36 million in 2007 to $98 million during the Olympic Games in 2008, according to the latest research from Juniper Research.

Trend: Multiple technologies will be integrated in one deviceQualcomm released chipset including multiple mobile TV technologiesAudio, video, and wireless data technologies like WLAN, Bluetooth, and cellular communication technologies will be integrated in mobile devices

such as handset or PDA.


Mobile TV Value Chain

HandsetProviders

Content Providers

Mobile OperatorsContent Aggregators/

Broadcasters

End Users

Cooperation

Broadcast Content

Unicast & on-demand

Content

Infrastructure Providers

Con

ten

t R

eq

uests

Serv

ice A

ctiv

atio

n

Su

bs&

Billin

g

T&M Vendors


Mobile TV Market Estimates

Mobile TV market is truly in its infancy. Commercial deployments just began.

The number of mobile TV subscribers will reach 169 million in 2010, posting a 2006-2010 CAGR of 310%.

By regions, mobile TV subscribers will reach 59M in North America, 41M in Western Europe and 69M in Asia Pacific in 2010.

Asia subscribers represent 40% of the total marketing throughout the forecast period

80% subscribers will use broadcasting mode TV in China market around 2010 (from In-Stat)

WW Mobile TV Subscribers Estimates

020406080

100120140160180

2006E 2007E 2008E 2009E 2010E

No of S

ubsc

riber

s (M

ln)

0%

200%

400%

600%

800%

1000%

1200%

1400%

1600%

Grow

th%

Asia Pacific

Western Europe

North America

Sequential growth%

Important to noteImportant to note

-The estimates do not incorporate the current market for cellular based “TV like” video.

-The estimates focus on the mobile phone opportunities and are not building in estimates for mobile TV on a laptop or in a video iPod like device, or in other mobile devices such as automobile

Source: CIBC World Markets Estimates


Digital Mobile TV – World Map (Updated)

Asia (excepts Taiwan, Japan and Korea) will see are relatively slow rollout of mobile TV. Taiwan & Australia are in trial of DVB-H and also likely to be MediaFLO as well.

In South Korea, a satellite based DMB and terrestrial DMB service are already active, which launched in May and Dec 2005

N.A : Networks based on MediaFLO & DVB-H are being deployed and the commercial services was launched in Mar. 2007

DVB-H trials are underway in various European countries and seems to be the best-positioned standard in this region. EU decided to adopt DVB-H.


Summary of Technologies – Too Many Standards!

DVB-H FLO T-DMBT-MMB

(Proposal)S-DMB

STiMi (Proposal)

ISDB-T 1-seg

Modulation OFDM OFDM OFDM OFDM CDMA OFDM OFDM

Channel Coding

RS+Conv RS+Turbo RS+Conv RS+LDPC RS+Conv RS+LDPC RS+Conv

Interface TS Proprietary TS TS TS MDU TS

Logical Channel

No Yes No No Yes Yes No

Power Saving

Time SlicingTime Slicing &Freq Slot

Micro Slicing Micro SlicingCode

DivisionTime Slot Narrow band

Bandwidth (MHz)

5-8 6 1.7 1.7 25 8 0.43

Max Throughput

(Mbps)33 11 1.5 2.3 7 16 1.8


Challenges

• For system and devices

• Battery saving

• Mobility with high data rates

• Impulse noise tolerance

• Increased general robustness

• Support for seamless handover

• Integration of multiple standards

• Installation and maintenance

• Technologies matured, more challenges from political issue and business model

• For test and measurement

• RF measurements

• Video measurements


Agilent Mobile TV Solutions

E9285B-H01 for DVB-T/HE9285B-H02 for ISDB-T E9285B-H07 for DVB-SH

DTV Design Library in ADSDVB-T/H/C/S, ATSC, ISDB-T

Signal SourceSignal Source

Signal Signal AnalysisAnalysis

Connected Connected SolutionsSolutions

N7623B: Signal Studio for Digital video (DVB-T/H/C/S, ISDB-T,DTMB,ATSC) N7616B: Signal Studio for T-DMB

+

+

R&D

Mfg.

89601 SW Demodulation 16, 64, 256 QAM(DVB-C) QPSK(DVB-S) 8/16VSB (ATSC)

uW

PSA

MXA

PSG

MXG

ESG

89601 ADS

RF Performance Test SystemRF Performance Test System

DVB-T/H


Very Simple Demo – QoE Beyond the RF

Package Loss Measurement

Video MOS Measurement

Key Learning:Key Learning:

- Real-time in-service video quality assurance is critical for mobile applications

- Multiple video stream formats and data rate will bring much more complexity

- Customers pay for QoE, rather than QoS in video service


Agilent Triple Play Test SolutionsInnovative End-to-End Measurement Capabilities

Triple Play and Network Security

Network Tester

IPTV

N2X Multiservice Test Solution

R&D System Verification Installation & Maintenance Management

Triple play + 3G mobile

– Quadruple play

Signaling Analyzer

Individual call tracing and network optimization across

multiple mobile technologies

Triple Play

Analysis

Triple Play Analyzerand DNA

Local & distributed, multi-user, Triple Play and mobile

installation & troubleshooting

Simplifying Triple Play Test Complexity Through The Technology Life Cycle

VoIP IMS

NGN

Network-wide monitoring and troubleshooting

Handheld forTriple Play

FrameScope™ ProWirescope™ Pro

www.agilent.com/find/tripleplay

R&D System Verification Deployment

Simplifying Triple Play Test Complexity Through The Technology Life Cycle

TroubleshootingManagement

Voice QualityTester

End-to-end objective voice

quality test, including clarity, echo and delay

testing

Voice Quality

Analysis

Triple play Infrastructure

validation for the lab from core/carrier edge to broadband

access

Triple play application traffic

emulation & precision measurements

– Multi play

Handheld triple play service quality

testing & troubleshooting

http://www.agilent.com/find/tripleplay


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Download - T&M Challenges of Mobile TV - Vision from Agilent Gail Heck-Sweeney Agilent Technologies

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