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BoostingTurnout and Profits
for Your Spring Fundraiser
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• Welcome• Choosing the Right Fundraiser• Product Fundraisers• Restaurant & Retail Fundraisers• Event Fundraisers• Amplifying Fundraising Success with Social Media• Q & A
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AGENDA
Karen Bantuveris, CEOSignUp.com
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SignUp.comThe Easiest Way to Bring People Together!
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Simply Plan:• Book Fairs
• Concerts
• Concessions
•Cook-offs
•Festivals
•Races
•Restaurant & Retail
•Tournaments
•Walkathons
POWERING FUNDRAISERS
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ASSESS YOUR COMMUNITY
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$$$ $,$$$ $$,$$$ $,$$$,$$$
MORE PARTICIPATION, MORE PROFITS
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• Who is buying & who is selling?
• From Neighborhood door-to-door to Facebook wall-to-wall
• Can be in-addition to real-world fundraising events or stand-alone
• Social channels amplify participation & profits
• Include a ‘donate cash’ option
• Create a communications timeline
• Share results
CHOOSING PRODUCT FUNDRAISERS
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SOCIALIZE PRODUCT SALES
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CHOOSING RESTAURANT & RETAIL FUNDRAISERS
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• Pick favorite local eateries or shops
• Something for the whole family
• Easy and convenient
• Seasonal considerations
• Consider payout
• Social channels amplify participation & profits
• Create a communications timeline
• Share results
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PANDA EXPRESS FUNDRAISERS
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• Delicious options for the whole family
• Earn 20% profit on pre-tax sales
• Dine in and take-out, too
• Great for for busy Spring sports season
• Easy-to-print and share event flyer and social shouts
• Always family-friendly, casual and affordable
Bring everyone together for a meal while supporting your cause!
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MORE TURNOUT
MORE FUN
MORE PROFIT
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EVENT FUNDRAISERS
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SOCIAL MEDIA SUPER CHARGES YOUR FUNDRAISER
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• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and community partners
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FIRST - BUILD YOUR COMMUNITY
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TELL THEM HOW TO JOIN YOU
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• Upload photos & video and tag participants (NOT kids)
• Create ‘Events’ pages for big activities• Fundraising & Membership Links &
Status updates (#,%)• Call for participants! • Interesting articles related to your
mission• Community happenings• Questions/polls on related topics• Thanks to corporate sponsors• Appreciation to participants
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BUILDING COMMUNITY: WHAT TO POST
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WHAT TO POST
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Add SOCIAL to your communications plan to build buzz and participation
• Events & Tickets
• Participant recruiting
• Social incentives
• Fun polls & ‘ticklers’
• Members, bloggers, community/corp. partners
• Check-ins
• Photo sharing
• Options to donate
“Like” us on facebook and get a bonus raffle ticket!
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MORE TURNOUT = MORE PROFIT
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Include:• Timeline of when to post• Which social channels• What messages• Who will share • How to measure
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CREATE A SOCIAL MEDIA PLAN
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When Where What
1 month before
• Publish URLs & Twitter/Instagram hashtag on all materials
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes.
What do you want to bid on?
7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!• Check out the new signs for our booths.
1 – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Spring Carnival
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WHAT TO POST
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When Where What2 – 3 days before Photos of prep work, updates on carnival booths,
entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on Facebook
and get a free raffle ticket!• Social ambassador badges
“I for EElem, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS: $$ Raised, Impact to Group
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WHAT TO POST
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PRE-EVENT BUZZ
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DAY-OF BUZZ
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Give ‘em a reason to socialize!• Tweet, Facebook or
Instagram their selfie
• Special raffle prizes for Facebook check-in or tweeting with event hashtag
• Make a game of tweeting, Facebooking or Instagramming selfies or photobombs
• Include organization & sponsor logos in photo backdrops
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ONSITE SOCIALIZING
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RECOGNIZE PARTICIPANTS
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THANK SPONSORS
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• Highlight “hot” items
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
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PINTEREST FOR FUNDRAISERS
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• Social Dashboard
• Scheduling Tools for Tweets/Posts
• Analytics/Link Tracking
• Analysis of Content, Sources & Influencers
• Themed Profile Pics
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SOCIAL POWER PLANNING TOOLS
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Q & A
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Like the ideas, but don’t have time?
Be strategic! Recruit Volunteers
• Social Communications Coordinator
• Social Buzz Teams
• Community Manager
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RECRUIT HELP
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THANK YOU TO OUR SPONSOR!
To book your Panda Express fundraiser and for more information, visit:
https://www.pandaexpress.com/fundraiser-landing
Join SignUp.com communities for more fundraising ideas!
@SignUpdotcom Pinterest.com/SignUpdotcom
Facebook.com/SignUpdotcom