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Tips for Posting Successon Facebook, Twitter, Pinterest and LinkedIn
Everyone knows that social media is animportant part of any marketing plan.
And the more profiles you have,the more you stand to gain.
But before you run out and make profiles on every single platform, remember:
But before you run out and make profiles on every single platform, remember:
QUALITYOVER
QUANTITY
But before you run out and make profiles on every single platform, remember:
You should only have profiles on as many sites as you can run well.
That’s why this presentation will focus on only 4 of the most visible.
QUALITYOVER
QUANTITY
There are three main goals marketers aim to achieve by posting and sharing content socially:
There are three main goals marketers aim to achieve by posting and sharing content socially:
1. To engage, delight and build loyalty with fans and followers.
There are three main goals marketers aim to achieve by posting and sharing content socially:
1. To engage, delight and build loyalty with fans and followers.
2. To bolster a brand’s rank in search engines through backlinks.
There are three main goals marketers aim to achieve by posting and sharing content socially:
1. To engage, delight and build loyalty with fans and followers.
2. To bolster a brand’s rank in search engines through backlinks.
3. To gain exposure for a brand through socialdiscoveryandamplification.
Not sure what to post?
You’re not alone.Lots of marketers feel stumped when they step up to the posting plate.
There’s a lot of advice out there, and it can be hard to keep up.
Want to drive engagement?Contests are a great way to get people talking.
5 TOP TIPS: Facebook
Make your posts visual whenever possible to get more likes, comments and shares.
5 TOP TIPS: Facebook
Post posivitely.Posts that convey positive messages/emotions
get more likes.
5 TOP TIPS: Facebook
Post 2-3 times a day when possible.Check out your insights to find the best times.
5 TOP TIPS: Facebook
Get more comments by posting questionsand fill-in-the-blank status updates.
5 TOP TIPS: Facebook
Keep it short.140 characters is a limit, not a goal!
Twitter users are busy people.
5 TOP TIPS: Twitter
Tweet 3-5 times a day when you can inorder to avoid getting drowned out.
5 TOP TIPS: Twitter
Network with other users through repliesand re-tweets. They’ll return the favor.
5 TOP TIPS: Twitter
Monitor trends and participatewhenever you can. Just make sure
it makes sense for your brand!
5 TOP TIPS: Twitter
Pinterest is about the lifestyles of users. Self-promotion has little to no place here.
5 TOP TIPS: Pinterest
Post visual representations of yourbusiness, products, and brand.
5 TOP TIPS: Pinterest
Share things that would be helpful toyour followers - e.g. a florist posting
wedding tips.
5 TOP TIPS: Pinterest
Use lots of red!Images that are predominantly red
get up to twice as many re-pins.
5 TOP TIPS: Pinterest
Post anytime outside of 5pm to 7pm.Dinnertime is the worst for engagement.
5 TOP TIPS: Pinterest
Win friends so you can influence people.LinkedIn is all about networking - so do it!
5 TOP TIPS: LinkedIn
Join or create groups that are relevant to your products or services.
5 TOP TIPS: LinkedIn
Post engaging updates about 20 times per month on your business page.
5 TOP TIPS: LinkedIn
Know the LinkedIn audience.They tend to be tech-savvy
and entrepreneurial.
5 TOP TIPS: LinkedIn
Keep it short and to the point.People have lots of connections on LinkedIn
and they stay busy!
5 TOP TIPS: LinkedIn
And that’s it!Now that you know more about what to post, put together an editorial calendar to help you
stay on track.
Want to save time posting onFacebook and Twitter?
Get Pagemodo Posts and find, post, andschedule quality content in advance.
More at www.pagemodo.com/posts
