@juandamia

www.analy'cs20.org  

Do  you  think  is  possible  to  a9ribute  a  sale  or  conversion  to  an  specific  source?  

@juandamia

www.analy'cs20.org  

Iden'fy  the  restric'on  that  prevents  your  project  to  op'mize  the  results  

@juandamia

www.analy'cs20.org  

In  this  simple  system  (very  simple)  the  traffic  is  driven  to  the  site  by  email,  Organic  and  Paid  Search.  The  people  interact  in  an  eCommerce  Site  and  then  buy  products  genera'ng  income  

to  the  company…  

@juandamia

www.analy'cs20.org  

Definición de Kotler en su libro Marketing Management: Analysis, Planning, and Control

DEMAND  

…But  also  is  impacted  by  the  TV  and  Radio  Adver'sing  and  goes  to  the  shop  and  buy  the  product  there,  also  genera'ng  income  to  the  

company  (the  same  company)  

@juandamia

www.analy'cs20.org  

Definición de Kotler en su libro Marketing Management: Analysis, Planning, and Control

DEMAND  

Brand Awareness

Call to action

…the  TV  and  Radio  generates  Brand  Awareness  so  people  goes  to  search  engines,  find  the  site  

and  buy  the  products…  

@juandamia

www.analy'cs20.org  

Definición de Kotler en su libro Marketing Management: Analysis, Planning, and Control

DEMAND  

People  leave  their  opinions  in  social  networks  helping  others  making  a  decision…buying  

producs  

@juandamia

www.analy'cs20.org  

…the  sa'sfied  clients  buy  more  products…  

@juandamia

www.analy'cs20.org  

…and  recommend  others  to  do  so…genera'ng  an  exponen'al  sales  efect  

@juandamia

www.analy'cs20.org  

Are  you  s'll  posi've  about  it?