1. THE NEXT GENERATION OF STRUCTURED DATA: JSON-LD Richard
Baxter Founder [email protected] 2. Source: 9to5mac.com/
Trend 1: App Only Content Consumption No browser for Apple Watch 3.
Src: http://instantarticles.fb.com/ Trend 2: Associating the
Standard Web with an Aging Paradigm 4. Trend 3: Search Engines
Supplying Content in Their Own Presentation Layer 5. Src:
http://mozcast.com/features Answer Boxes 6. Src:
http://mozcast.com/features In-Depth Articles 7. Trend 4: Classic
Organic Opportunities Reducing, Answer Box, KG + In-Depth
Opportunities Increasing 8. Trend 5 The Connected X + Wearables Via
Ross Sleight @SOMO Global 9. Trend 6 Actions are coming 10. How we
discover, consume and respond to content is changing. 11. The Next
Generation of The Web will be enabled by Structured Data. 12.
First, some important history. 13. 2005 2015 Elemental + Compound
Microformats 14. Microformats for reviews
Google Nexus One 3.5 Richard Baxter January 10th 2010 "Great
so far..." "The phone syncs easily with a Google account"
15. Microformats for reviews
Google Nexus One 3.5 Richard Baxter January 10th 2010 "Great
so far..." "The phone syncs easily with a Google account"
16. RDFa
Google Nexus One
Review: 3.5 - January 10th 2010
"The phone syncs easily with a Google account"
17. RDFa
Google Nexus One
Review: 3.5 - January 10th 2010
"The phone syncs easily with a Google account"
18. Microdata
Google Nexus One
Review: 3.5 - January 10th 2010
"The phone syncs easily with a Google account"
19. 2011 - 2015 Microdata
Google Nexus One
Review: 3.5 - January 10th 2010
"The phone syncs easily with a Google account"
20. This is a horrible way to do things. 21. HTML Should Be
HTML 22. This is better:
Google Nexus One
3.5 Richard Baxter January 10th 2010 "Great so far..." "The phone
syncs easily with a Google account" 23. Data Should Be Kept
Separate 24. This is better: 25. Keep the Data and Presentation
Layer Separate 26. Things you can do now 27. Organisation 28. Name
https://developers.google.com/structured-data/customize/overview
Logo Social Contact 29. 30. Person 31. Name Email Social (sameAs)
32. 33. Article 34. Article Name Date Published URL Category 35.
36. Implement this in Wordpress 37.
http://builtvisible.com/implementing-json-ld-wordpress/ 38. Read
this Guide: 39. THANK YOU More at builtvisible.com/resources/
Richard Baxter CEO
[email protected]
