apperian

The Innovative CIO's Discussion of Enterprise Mobility

EMEA Webinar, AUGUST 2012

Dear CIO... It is Back to School TIME!

The Past

The Present

The Future

Catch-up: Mobility in your companyAccording to Gartner, July 2012

According to Cisco, July 2012According to Heavy Reading,

April 2012- 90% have already deployed mobile devices, most widely smartphones

- 86% plan to deploy media tablets

- 32% provide technical support to employee-owned smartphones

- 37% also service employee-owned tablets

Panel: 938 qualified respondents from organizations with an in-house data center and 500 or more total employees, from USA, UK, DE, AU, BR, RUS, INDI, CH, JAP)

Panel: Cisco IBSG Horizons Study of 600 U.S. IT and business leaders

- 95% of organizations permit employee-owned devices in some way

- 84% provide some level of support

- 78% of U.S. white-collar employees use a mobile device for work purposes, 65% of white-collar workers require mobile connectivity to work

- 3.3: expected average number of connected devices per knowledge worker by 2014

- 73% expect an increase of 10 to 25% in BYOD requests in the coming year

- due to their perceived benefits for the company

- ~50% estimate that this trend shall reduce their costs and improve their customers’ productivity by 10 to 25%Panel: 35 operators (mobile, fixed, cable), U.S., Europe, APAC and Central, South Am

According to Gartner, by 2015, mobile application development projects targeting smartphones and tablets will outnumber native PC projects by a ratio of 4-to-1

Get on the good foot: Why Mobility?

Mobility as an environment request- Part of a “professional package”- Mass markets habits, work market competitiveness- Employees bring their own devices, want to use them - Top management requests it due to personal usage- Business partners require you to use similar tools

Your company is “pulled” onto mobility You PUSH YOUR company onto mobility

Mobility as a productivity tool

Your TAKE - BE Innovative

- Your employees are mobile, need to be reachable- Your employees need mobile connectivity - You have spotted productivity or ROI improvements through usage of mobility- You are using dedicated devices, or dedicated applications

Your TAKE - BE ANTIciPATIVE

Manage your move towards mobility in order to:

- create quick wins: mobility usage makes your employees more productive, show it by creating POCs

- build an adaptable implementation: choose a light implementation path that shall allow you to deploy mobility as soon as you will need it, on employee or corporate fleet

Your mobility architecture choices shall anticipate:

- future changes and opportunities: there shall be more and more mobile professional usages, on more advanced hardware - the key is to support them openly

- security needs: in an always changing devices environment (new products, unstoppable BYO), the key is to focus on your corporate data security

who wants what out of mobility?

Functional Head CIO Employee

• Growing number of qualitative and productive apps

• Team-engagement through crowdsourcing

• Data protection by removing any possible data-leakage, end-to-end

• Scalable and seamless application and user management, at all instant

• Personal smartphones, tablets and apps can be used at work

• Professional environment is embedded within a personal one

“How can iPads add value to my business?”

“How can I manage the risk implied by mobility”

“How can I use the same environment personally and professionally”

a-CRM, o-CRMSales Call ManagementCustomer segmenting

Customer profileBusiness to Business Apps

Service at the Point of ContactSelf Service CRM

May require:API/SDKs/Web Services

Corporate Directory“Social” Tools for Team

Finance Marketing HR Sales Production IT

Sales & Retail

CRM

KPIs monitoringConfiguratorsSales Wizards

Product DemosPricing Tools

Order Placement

Engagement

Process DigitizationMeasurement & Reporting

Training DeliveryKnowledge ManagementEmployee evolution plan

Performance

Engineering & Testing ToolsSupply chain live inventory

DeliveryFinancial indicators

KPIsGross margin per SKU

SKU inventory

Performance

Sourcing processesExpenses

Expenditure and purchase signing process

Management

Live feedNews reporting

Bloomberg

Financial comms

Panel updateCompetitive analysis display

Market studies

Customer community management

Social network feed follow-up

Live news watch

PR & Comms

EquipmentSet-up apps

Monitoring appsEquipment requests

Manufacturing

Manufacturing production KPIsManufacturing tools status

Mobility empowerment - use apps!

Apperian’s Epicenter

Finance Marketing HR Sales Production IT

Salesforce.com

Expensify expense appBigTinCan sharing app

Retail catalogue app

Box.net storageRoamBI dashboard app

such as...

Focus, anticipate, innovateDefine The benefit

you are after

• What is the benefit you are after: which productivity/ROI gain, in which area, on which population...• Establish a potential roadmap of mobile solutions/developments, prioritize• Specify your needs, your deliverables

Focus On a first deliverable

• Take your first element of the roadmap• What is the goal you are trying to accomplish? What kind of a development does it require? What kind of hardware? What is company-critical, how critical is it, how do you want to secure it?

Anticipate Difficulties and next steps

• What is your implementation path? - see next slide• At each of its steps, which kind of difficulties will you encounter, and how do you intend to address them?• Innovate: do not take the usual road, take the smartest road

Deliver And monitor the results

• Choose the solution that allows you to deliver smoothly: consider you will have to change population, application, to update, to explain...• Choose the solution that allows you what needs to be secured• Monitor the adoption and the performance of your solution, and get feedback, comments, evaluation from users

Repeat

App Lifecycle Gets Apps from dev to

Acquiring Apps

Understanding App behavior

Securing mobile apps & devices

Managing it all

Deploying Apps

publish manage protect Prepare Source

MAM#Lifecycle#

[dev] [device]

Defining your implementation path

publish manage protect Prepare Source

MAM#Lifecycle#

• What is the goal?

•Which area’s productivity do we want to improve

• Is there a public app or a service for that, or shall I spec and develop?

• Who in the company are the targets?

• How sensitive is the info? How exposed are the targets?

• Specs of apps

• Specs of associated hardware: minimum required?

• Specs of use cases to define employee environment

• Shall employees use their own devices or do they need fleet devices?

• If BYOD ok, how to allow non corporate devices onto the network?

• How to configure devices ?

• What is critical to protect?

• Is the app secure, certified, clean?

• Is the channel of communication between the app and the server secure?

• Is the server secure?

• Is the employee authentication secure enough?

• Do I need to secure the device physically in addition to all the above?

• How do I distribute the app?

• How do I configure devices: physically or from a distance?

• How do I check which device the employee is using, if his configuration is good-enough?

• Can I have a role-based management, from app to device?

• Should I restrict app usage?

• How do I audit

• How do I ensure employees are using the app properly?

• How do I get feedback, extend the usage, improve the app?

Manage apps?

GOAL: Manage the tasks across app lifecycle; securing, preparing, protecting, managing & deploying apps

A key choice: MDM vs MAM...

MAM

Manage devices?

GOAL: Secure data on device in case of physical loss or employment termination

MDMempowerment insurance

... may actually not be an issueMDMMAM

✦ Device-invasive “lock-down” approach for corporate issued & kiosk devices, not BYO devices

✦ Device security protects after physical loss by wiping device

✦ Complex configuration settings for IT Admin

✦ “MAM” = App catalog

✦ Non-invasive approach, ideal for all devices including BYO device policies

✦ Manages all aspects of deploying apps in the enterprise

✦ Continually protects apps and data while in-use against malware

✦ Cloud-based

✦ Admin intuitive & simplified

Both approaches are actually quite complementary- depending on your need, you may first choose one, then add the other-

It all depends on your defined priorities and the features focus

The quote

Alan Murray, our SVP of products:

"If the corporation owns the device, it should manage it.

When is it valid to manage the application? Always."

publish manage protect Prepare Source

MAM#Lifecycle#

Typical MAM Activities

✓ Inspect apps for non-conformance & malware

✓ Apply set of policies to an App file with no coding

✓ Install Apps over-air to multiple devices to scale

✓ Provide private app catalog to deliver custom apps

✓ Create analytics on app usage by user/app/group

✓ Collect user feedback & ratings on apps

EASE: a MAM Platform

inspect secure extend personalize analyze engage

Custom apps

Market place

Catalog Admin portal

Enterprise App Services Environment (EASE) A p p B u s

inspect secure extend personalize Analyze engage

✦ Code check & reporting

✦ Signing validation

✦ Malware detection

✦ Device wipe✦ Device lock✦ App delete✦ App wrapping: data

encryption, copy/paste prevention, required passcode

✦ App-level VPN

✦ SDK: notifications, ver checking & forced updates

✦ SSO (SAML 2.0) integration

✦ Custom EULA✦ Branded catalog✦ App categories✦ Limit app access by

role

✦ App Inventory✦ Usage reports✦ Device details

✦ App ratings✦ Crowdsourcing✦ Beta testing

segmenting

EASE overview

EASE

✦ Cloud-based MAM solution

✦ Controlled user access

✦ Push notifications

✦ Over-the-air updates

✦ Centralized admin console

✦ App inspection for malicious code

✦ Customizable App catalog

✦ Reporting

✦ MDM device registration & device protection

✦ App-level security policies

• Role-based catalogs• Highly customizable• App ratings for dev feedback• Crowdsourcing for idea curation • Secure content streaming

Worker benefits

• Minimal IT effort• Cloud-based & scalable• Support for:

• Enterprise SSO• BYOD, corporate-owned & kiosk

device support

IT benefits

We Drive Mobile ROI in byod environments

Cloud

Platform

Security

✦ Instant deployment with no cap-ex

✦ Mobile App Management provides a full suite of technology for everything from SDK to device

✦ IT policy control for BYO devices with end user satisfaction and higher adoption

About ApperianPrivately held & well funded backed by top-tier

venture firms; iFund’s only enterprise investment Strong Partner

Ecosystem

Company to Watch

�!Leading cloud-based mobile application management platform for the enterprise.

�!

!Rapidly Expanding Customer Base

Thank you!