The Grind LoungeCoffee
BarEntertainment
The Problem
Do you wish you had a better hang out?
Does your coffee shop close too early?
Does it Serve alcohol?
Have storage?
The SOlution
From Coffee Shop to Club without leaving!
Activities day and night
Bar open til 2 amPlace your purse or bag in
“The Vault”
Business Goals
Vision: To entertain customers around the world.
Mission: Our mission is to bring two businesses together along with security to provide a unique entertainment experience for our customers.
Value: We will provide a unique atmosphere, premium products and a secure area for belongings for our customers.
Strategy: Our strategy is to have an atmosphere and customer service that makes customers want to return to our businesses day after day and year after year.
Industry and Target Market
In the Service Sector of the Food Industry:
Coffee bar’s are becoming the new trend in college towns.
There are currently no Coffee Bars in the Tampa Bay area.
Target Market:
College age students and anyone who wants a unique experience at a different type of coffee shop and bar.
competition
StarbucksNational Chain with wifiNot enough seating and wifi for customers
Seattle’s Best Coffeelinked with bookstoresthose bookstores are closing due to the economy
McDonald’sSpecialty coffee at a low priceNo comfortable atmosphere
marketing & sales
ProductsCoffee, Pastries, Alcoholic beverages
ServicesGames and special events.
PricingDrinks will range from $2.50 to $7.50 in both
coffee shop and bar
Advertising and Promotion
Flyers, internet ads, facebook page, mobile app and word of mouth
•Free events with Radio station broadcasts
Business Model with financials
Expected Revenue- $7.50 x 4,200 customers/month x 12 months =
$378,00
Start up Costs Needed- $50,000
Monthly Expenses- $33, 130
Current Net Worth- $168,750 $$$
management team
Team Members:
CEO/ Heidi
Partner
Coffee Shop Manager
Bar Manager
Coffee Shop Baristas
Coffee Shop Wait Staff
Bartender
•Bar Wait Staff
CEO/ Heidi
Bar Manager
Bartenders
Partner
Coffee Shop
Baristas
Coffee Shop
Manager
Bar Wait Staff
Coffee Shop Wait
Staff
Our Coffee Bar is the answer to your ordinary Coffee Shop or Bar. We are open late with daily exciting activities.
Stop by and experience the difference.
2400 Drew StreetClearwater, FL 33765
727-555-0726www.thegrindlounge.com
The Grind Lounge
Call to Action
references
2010. What people are saying. Hendershots Coffee. Retrieved from http://hendershotscoffee.com/ April 13, 2011
