Download - The BLUE ECONOMY 10 Years 100 Innovations 100 MILLION … · Australian Blue Paper No 1 The BLUE ECONOMY 10 Years - 100 Innovations 100 MILLION JOBS This blue paper provides a brief

AustralianBluePaperNo1

TheBLUEECONOMY

10Years-100Innovations100MILLIONJOBS

ThisbluepaperprovidesabriefoverviewontheopportunitiesaBlueEconomy

FrameworkandStrategycanbringtotheAustralianEconomyhighlightingspecificopportunitiesforthedevelopmentofruralandregionalcommunities

andNorthernAustralia.

Australian Blue Paper No 1 – Prepared by Anne-Maree Huxley (nee McInerney) © October 2015 Founder and CEO of Models of Success and Sustainability (MOSS) www.moss.org.au and Founder Blue Economy Institute

Email: [email protected] Ph: 03 98799886 / 0419 798 104 Skype: amhmoss

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1. Overview

The latest innovation to build economic, environmental and social capital andachieve sustainableeconomic development is that ofThe Blue Economy. It enables SUSTAINABLE PRODUCTIVITY andGROWTH for virtually everypart of the economyand its100+ innovations inspired by naturewith zerowaste,aresettogenerate100millionnewjobsin10years.

TodateithasseeninvestmentinexcessofEUR4Binprojectsandanestimated3millionnewjobsthatareasdiverseastheyareprofitable,disruptiveandgamechangingfromgrowingmushroomsoncoffeewastetomakingpaperwithouttreesorwaterusingminingandbuildingwaste.

Thankstogamechanging innovationinwatertechnology,agriculturalyieldsareupbyapproximately25%usinglesswaterandfertilizer,aquacultureyieldshavebeenshowntoincrease10fold,riversystemsarebecleanedforrelease intoouroceansandwecaneveneliminate limescalebuildup incoolingtowersandpipes,withouttheneedfortoxicchemicals-allowingreuseofwater.IndryaridregionsofAustralia,thisisaveryattractiveproposition.Andthesearejustthetipoftheiceberg.

In disadvantaged regions like the Corridors of Freedom in South Africa, it’s empowering communities,generatingfood,water,housing,energy,transportandjobsecurity.

TheBlueEconomygivesusthetools,innovationandinspirationtoshapeapositivevisionofthefuture.Itbuilds resilience and is an exceptional framework to create jobs especially in rural and regionalcommunities.TheBlueEconomycascadesvalueandgenerateszerowaste.

TheBlueEconomy transformsbusinessbyusing the resourcesavailable in cascading systems,where thewaste of one product becomes the input to create a new cash flow. Physics, ecosystem emulation andsystemsthinkingsitattheheartoftheBlueEconomy,whichprioritisesregionaldevelopmentandaimsatcreatingjobs,buildingupsocialcapital,increasingrevenuesandregeneratingecosystems.AccordingtoAlanAtKisson(authorofBelievingCassandraandTheSustainabilityTransformation)thenewprinciples,strategiesandpracticesinsustainabilityinnovationhavethepotentialtobe“thebiggestopportunitysincetheinventionofmoney.”TheBlueEconomy–thegreatestECONOMICDEVELOPMENTandWEALTHCREATIONopportunityofourtime!TheBlueEconomy(whichincludestheCircularEconomy)incorporatesalltheelementsofthecurrentwaveof global innovation. It uses radical recoveryof resources, upcyclingofwaste (as opposed toburningordumping) and renewable sources of energy along with green chemistry and green nanotechnology torestoreecosystems,tobuildtheeconomyandgenerateprosperityforall.

Forexamplewearenowmaking rubbishbinsandhouseframesfromcigarettebuttsandash-andgrowingthistlesto generateoils8differentoils that generated$600m insalesyearone.

In countries like China, the Blue Economy is essentiallearning to support a new generation of problemsolvers. In cities like Detroit who were bankrupt by theGFC,it’sreinvigoratingtheeconomyandbuildingbusiness.



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Understanding and applying these innovations will enable Australia to become a global leader ininnovation, game changing technologies, advanced businessmodels and education. ………………………………

TheBlueEconomycontainsalltheelementsofthe6thwaveofinnovation

(asdefinedbytheNaturalEdgeabove.)

Earlier this year, theWorld Economic Forum suggested 80% of the US$3.2 trillion value of the globalconsumergoodsectoriscurrentlylostirrecoverablyeachyearduetothecurrentinefficientlinear‘make,takewaste’model.Two studies in recentmonths have put some hard figures to the economic benefits that a shift to thecircular economy could bring across Europe. Anindependent reportcommissioned by resourcemanagement business Veolia and produced by Imperial College London, found that a combination ofclosing the loop on resource use andmoving to a service rather than product based economy has thepotentialtoadd£29billiontoUKGrossDomesticProductoverthenextdecade.

TheGrowthWithinreportbytheEllenMacArthurFoundationsuggestsapan-Europeanshifttoacirculareconomycouldcreateanetbenefitof€1.8trillionforEuropeaneconomiesby2030.

HowmuchcoulditbeworthtoAustralia–specificallyyourcommunity?ABlueEconomyframeworkforsustainabilityincludesorconsiders:

√ Inspiration–Engagement–Inclusiveness√ Comprehensiveness√ Cradletocradleandcirculareconomyprinciples



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√ Therightsofhumanityandnaturetoco-existinahealthy,supportive,diverseandsustainablecondition

√ Theconsequencesofdesigndecisionsuponhumanwell-being,theviabilityofnaturalsystemsandtheirrighttoco-exist

√ MeasurabilityandTransparency√ ClarityandSharedMentalModel√ CredibilityandIntegrity(Defensibility)√ FlexibilityandResponsiveness√ StakeholderImpact√ Systemintegrationandimpact(SeeAddendumAfortheSystemicProductionModel)√ Localisationandregionalizationtocomplementglobalization√ Effectiveoceanandcoralreefmanagement

Andisthemostcomprehensiveframeworktoassistindividualbusinesses,governmentandorlocalcommunitiesachievetheirSustainableDevelopmentGoals(formerlyMillenniumDevelopmentGoals).

Toachieveit’sgoals,theBlueEconomyusesthefollowingpractices:

√ AdvancedResourceProductivity:Usingnaturalresourcesmuchmoreproductively—efficiently—isbothprofitableandbetterfortheenvironment.

√ Whole-SystemsDesign:Whole-systemsdesignrevealslasting,elegantlyfrugalsolutionswithmultiplebenefits.

√ Market-OrientedSolutions:Webelieveinworkingwithmarkets,notagainstthem.√ End-use/Least-costApproach:Whatarewetryingtodo,andwhat'sthebest(harmless)and

cheapestwaytodoit?√ BiologicalInsight:Natureoffersextraordinarydesignsolutionshonedby3.8billionyears'rigorous

testing.√ CorporateTransformation:TheBlueEconomyviewsthecorporateworld,whichenvironmental

groupsoftendismissas"theproblem,"asanessentialpartofthesolution.√ ThePursuitofInterconnection:TheBlueEconomybelievesstronglyintheimportanceofa"vision

acrossboundaries."



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TheBlueEconomyisledby21principlesandaimsto:

√ Createsafeobjectsoflong-termvaluesoasnottoburdenfuturegenerationswithrequirementsformaintenanceorvigilantadministrationofpotentialdangerduetothecarelesscreationofproducts,processesorstandards.

√ Eliminatetheconceptofwastebyevaluatingandoptimisingthefulllife-cycleofproductsandprocessesinspiredbythestateofnaturalsystems,inwhichthereisnowaste.

√ Relyonnaturalenergyflowsandthesun(asfreeenergysources).

√ Understandthelimitationsofdesign.Nohumancreationlastsforeveranddesigndoesnotsolveall

problems.Thosewhocreateandplanshouldpracticehumilityinthefaceofnature.Treatnatureasamodelandmentor,notasaninconveniencetobeevadedorcontrolled.

√ Seekconstantimprovementbythesharingofknowledge.Encouragedirectandopen

communicationbetweenallstakeholdersfromworkerstocustomersandsupplierstolinklongtermsustainableconsiderationswithethicalsourcingandre-establishingtheintegralrelationshipbetweennaturalprocessesandhumanactivity.

Einstein remindsus:“We can’t solve our problemswith the same thinkingwe usedwhenwe createdthem.” Weneedanewsetof lensestoviewourchallengessowecandeviseholisticsystemicsolutionsthatworkwithnotagainstnaturetobuildcapitalinallitsforms.TheBlueEconomyprovidesthatlens.

2. HistoryoftheBlueEconomy

TheconceptoftheBlueEconomywasseededbytheUNUniversityin1994(3yearspriortotheadoptionofthe Kyoto Protocol) when the Rector of the UNUniversity Heitor Gurgulino de Souza supported by theJapaneseGovernment invitedBelgianborneconomistandentrepreneurGunterPauli toestablishathinktank,whichwastocreateaneweconomicsystemthatgeneratednowasteandnoemissions,yetcreatedjobs, contributed to social capital and did not entail a higher cost of goods, to sit alongside the KyotoProtocol.

Aspartof theprocess,PauliestablishedtheZeroEmissionsResearchand Initiatives (ZERI) inSwitzerlandwiththesoleobjectivetoimplementpioneeringcasesthatcoulddemonstrateascientificallyfeasibleandeconomicallyviablemodelofproductandconsumption. Some3000caseswere identified tohelpmoveindustryandcommercetowardssustainability–independentofsubsidiesortaxbreaks.Theirfocuswasoninnovationthatcouldbebundledintoasystem,thatcouldworkasecosystemsdo,clusteringinnovations



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developedbydiverseplayers,makingamoreefficientuseofalltheexisting,unfailingforcesdescribedbythelawofphysics.

In 2004, 340 innovations were ultimately shortlisted, submitted to a team of corporate strategists,academics,financiers,investigativejournalistsandpublicpolicymakers.Innovationsweretobeshortlistedtoatop100–butwithin2yearsfinancialmarketscollapsedanddevelopingcountrieslost50millionjobs.

Pauliwentbacktothedrawingboard,aswhatwasconceived,wasnowinadequate.

A new team undertook a complete reassessment of all the information before them and examined thedynamics of the current economicmodel’s demise in the light of the innovations they had catalogued.Theyspottedthephoenixofnewgrowththatseemedtoshiftthelogicofshorttermresultsandbonusestoonethatgiveaworldconstrainedbylimitedresources,theabilitytorespondtopeople’sbasicneedswithwhat they already had available locally. One thatwould change thedominatebusinessparadigmdrivenbycuttingcostsandeconomiesofscaletoonethataddedvalueandcreatedjobs.

Thefinal100innovationsdrewinspirationfromtheabilityofecosystemstoalwaysevolvetohigherlevelsofefficiencywithreadilyavailableresources,tocascadenutrientsandenergy,toleavenothingtowaste–toutilizetheabilityofallcontributorsandrespondtothebasicneedsofall.ThiswaslaidoutasaReporttotheClubofRomein2010titled“TheBlueEconomy”.

The Blue Economy is now available in some 38 languages, and is supported by 365 children’s fables –breakingdown thecomplexityof theconcepts into simple stories tohelp futuregenerationsunderstandtheconceptsofsystemsthinking,physicsand innovation inspiredbynature. NewcasestudiesdepictingBlueEconomyinnovationclustersarebeingproducedmonthly–providingnewbusinessmodelstoinspireentrepreneurs to shape a new economy based on competitive innovations, creating JOBS and SOCIALCAPITAL. Blue Economy experts have unprecedented direct access to Blue Economy innovation, casestudiesandresearchandtheopportunitytopromotenewcasestudiesfromAustraliatoaglobalmarket.

It’s a globalmovement and one that can bring great advantages to Australia ifgovernmentsembraceit.

Theopportunitytoemulatetheproductiveandevolutionaryinteractionsofnaturalecosystems,wherethewaste of one is food for another – excited not just Pauli, it engaged more than 3,000 scholars andacademicswhoover thepast20yearshavecontributed to initiativesaround theworld, spearheadedbysome 900 implementers (whomake up the do tank) – applying the theory and creating jobs. Today, aninternational community of companies, innovators and scientists support the concept, which targets toimprovenaturalecosystemsandqualityoflife.



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The do-tank inAustralia is spearheaded by Sustainability Advisor andBlue Economy Expert Anne-MareeHuxley(neeMcInerney),whohostedAustralia’sInauguralCSRSummitin2005,andsubsequentlyfoundedModelsofSuccessandSustainability(MOSS)www.moss.organindustrybodyforCorporateResponsibilityand Sustainabilitywho supports business, government and community organisations through education,training,diagnostics,tools,networkingandadvicetodrivesustainabilityandcompetitivebusinesssuccess.

Anne-Mareeandher team iscommittedto findingopportunities, lookingresolutely forward, focusingontheimplementationofinitiativesthatcarrythebroadestpossiblestakeholders’support,inspiringthenextgenerationofentrepreneursandintrapreneurs,pioneeringbeyondwhatwethoughtwaspossible.Fromtheregenerationof100millioncoralsaroundtheCaribbeanIslandofBonairetogrowingfoodinthedesert with no fresh water or fossil fuels, Blue Economy experts along with the ZERI network is on aconstantquest to change the rulesof thegame,bringingmorebenefits topeopleandnaturewith localresources.3. Educationiskey“Educationisthemostpowerfulweaponyoucanusetochangetheworld.”NelsonMandelaTeaching foreign students is Australia’s fourth-biggest export earner, generating $15 billion a year inincome and employing about 100,000 Australians. Growth in this industry has increased expertise andinfrastructure,creatingeconomiesofscaleoverandabovethoseusuallyavailabletoanationof23millionpeople.The future potential is also enormous, as the emerging economies of todaywill become the knowledgeEconomies of tomorrow. Global demand for educational services is about to soar as a result, and isexpectedtoswellbyabout7%ayearbetweennowand2020.TheriseofChinaandIndia,inparticular,willbecentraltothegrowthingloballymobilestudents.WithAustraliapoisedtobecometheeducationalepicenterforthenextgenerationofprofessionalsacrosstheAsiaPacific, it’s an ideal time to focusonBlue Economyeducation, policy, investment andprojectimplementation.4. TheBlueEconomycanbeadriverof jobcreation–especially in ruraland

regionalcommunities.WithNorthernAustraliapoised tobea foodbowl forAsia,andaneconomicpowerhouseof the tropics,althoughnoinvestmenthasyetbeenmadetoundertakeformalidentificationofnewindustriesandjobs,aquickscanof thestrandedassetsandor sectorsbriefly identifiedmore than50opportunities thatcouldimprove efficiency, create significant employment and keepmoney circulating locally, especially in ruralandregionalcommunities.Threediverseexamplesare:

1. Establishmentofabio-refinerybyconvertinganexistingorsoontobedefunctrefinery,whichusesfeedstocksuchasthistlesgrownonlowvalueunproductivewaterscarelandtoproducevaluable oils. Thistles currently make up 50% of the feedstock for a new generation bio-refineryinSardinia.Yearonegenerated$600minoilsales.



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Oilfromthistlesisblendedwithothersourcesincludingoliveoilresidueandusedcookingoils,toformthebasisofthird-generationMater-Bibiopolymers.Afterextractingoilfromtheseeds,theremainingmaterialisusedbylocalfarmersasanimalfeed,whilethebiomassisusedtofueltheplantitself.

2. Establishment of a silk industry to support a new era in bio-medical products that seesmulberrysilkspun intothegeometryof theGoldenOrbSpiderandusedasanalternativetotitanium in medical devices such as sutures, nerve repair, bone graft, cartilage repair andorthopedicdevices.Itcanalsobeusedtoreplacetitaniuminarangeofconsumergoodssuchasrazorblades.

This innovationcompeteswithminedtitaniumbutsavesenergy,capturesCO2andgeneratesjobs while planting trees and growing topsoil. And it does so at about 40% of the price ofdiggingtitaniumoutoftheground.

Thisindustrycanseetherejuvenationofdegradedfarminglandandthegenerationofupto15millionjobsin10years.



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3. Establishmentofoneormorestonepaperproductionfacilities.Stonepaperismadewithouttreesorpaper–utilizingbuildingandorminingwaste.Oneplant(thatcanbebuiltforaroundhalf the price of an equivalent paper pulp production plant), can provide employment forapproximately1,000people.

StonePaper is energyefficient, acid freepaper that isneither syntheticnorwoodpulp fibrebased.StonePaperisanaturalproductmanufacturedfromcalciumcarbonate,CaCO3powderusingproprietaryadditivesasabondingagent.80.9%ofthepaper ismadeupofwastefromthebuildingindustry.Offcutsandwastestonerock,marbleandtilesaswellaswastematerialatexistinglimestonequarriesaregroundtorecoverCalciumCarbonate.StonePaperalsohasa lowcarbonemission. Itusessignificantly lessenergy toproduce thanwoodfiberpaper.Itgeneratesnoeffluentinitsmanufacture(airborneorsolid),andrequiresnowater,acidorbleachduringproduction.Anytrimmingsorwastepaperfromproductionisrecycledtomakenewpaper.Itisbothrecyclableandphotodegradable/compostable.

NorthernAustraliacouldbeaBlueEconomyinnovationshowcasefortheAsiaPacificRegionNorthernAustraliaisalreadyahighlysoughtaftertouristdestination,educationhubandakeycentreforresearchanddevelopment (especially relatingtotropicalmedicineandknowledge). IfNorthernAustraliafocuseson innovation inspiredbynaturewith zerowaste that theBlueEconomybrings, it canalsobeashowcasetoAsiaintermsofbusinessinnovationandbestpractice.AsoutlinedbytheStateoftheTropicsReport in2014,acrossabroadrangeofenvironmental,socialandeconomic indicators, the Tropics emerges as a critical global region with a unique set of developmentchallengesandopportunities.It covers40%of theworld’s surfacearea,buthostsapproximately80%of its terrestrialbiodiversityandmorethan95%ofitsmangroveandcoralreef-basedbiodiversity.Thetropicalworld’seconomyisgrowing20%fasterthantheRestoftheWorldandmanytropicalnationsareimportantcontributorstoworldtrade,politicsandinnovation.AfocusontheBlueEconomycanalsocontributetothisgrowth.TheTropicsisalsohometo40%oftheworld’spopulation,and55%oftheworld’schildrenundertheageof five years old. By 2050, some 50 per cent of theworld’s population and close to 60%of theworld’schildrenareexpectedtoresideintheTropics.Advances in technology are providing a platform for expanding business opportunities, enhancingprospects to reduce poverty, and improving education and health outcomes. Incomes are higher,infrastructureismoreaccessibleandlifeexpectancyisthehighestithaseverbeen.Whiletherehavebeenrapid improvements, assessment of key indicators of wellbeing such as life expectancy and economicoutputpercapitashowthattheTropicsstilllagsbehindtheRestoftheWorld.Theregionisthereforeatacriticaljuncture.There has never been amore important time to harness the Blue Economy as adriverofjobs,innovation,educationandinvestmentinAustralia.



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To tap into the networks, IP, knowledge base, innovation, frameworks andprinciplesoftheBlueEconomytosupportyourlocaleconomycontact:Anne-MareeHuxley(neeMcInerney)CertifiedBlueEconomyExpertFounderandCEO-ModelsofSuccessandSustainability(MOSS)4AvonsleighClose,WarranwoodVIC313Ph:+61398799886/+61419798104E:[email protected]:amhmoss

Download - The BLUE ECONOMY 10 Years 100 Innovations 100 MILLION … · Australian Blue Paper No 1 The BLUE ECONOMY 10 Years - 100 Innovations 100 MILLION JOBS This blue paper provides a brief

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