Protecting the irreplaceable | f-secure.com
There is anopportunityin the air.
© F-Secure ConfidentialOctober 17, 20112
Protecting the irreplaceable | f-secure.com
Seamless integration of content, devices and the cloud is where the next real battle will take place
Mass market multi-device scenario is around the corner
Cloud services have become mass market . (25 M Dropbox users save more than 200 million files every day)
Example Evernote
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Why operatorsshould be excited?
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Consumer data is an asset
Operators are uniquely positioned in communication and Internet
Operators can differentiate to offer a liquid user experience on multi device/OS world
Links content cloud services to operators’ core business, such as voice and messaging
Drives revenue and retention through cross-services opportunity and experience
Enables new revenue streams such as advertising
OPERATOR CLOUDLOCAL & TRUSTED
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PUBLIC CLOUDGLOBAL & FREE
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Cloud infrastructure is dominated by large ICT companies, while OTT players have a strong footprint in Cloud Software.
Operators have great opportunities in all layers of the Cloud
Operators can enter Cloud by different levels of engagement and depth of integration.
For Telcos IaaS interesting initial as most of the key assets and competences already exist.
Operators should leverage their key assets–existing infrastructure , user identity, local presence and knowledge combined with the flexibility of cloud based applications
IaaS
PaaS
SaaS
© F-Secure ConfidentialOctober 17, 20119
Get consumers data into operators cloud
OPERATOR CONTENT CLOUD
VOICE, MESSAGING, CONTENT.
METADATA
iPhone
Android smartphone
Windows PC & Mac
iPad/Android tablet
Web access through any device
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1.Store
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2. Sync
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3. Share
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4. Digital trail
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Free for every Optus userFocus on service not speedHigh visibility campaign
Great results – Expanding
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How to use cloud to innovate within your traditionalcommunications business? http://www.messagesvideo.com/
Learnings
• Think big – get something out there that all yoursubscribers can use
• Make customer journey super simple• Link it to your core business and messaging• Learning is the key – start quickly, improve and
modify• Make it simple and cool – less features but better• Enable the users to become your advocats
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Summary – cloud value for operators
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Supporting existing revenue streams
Loyalty generation
Indirect revenue
Access revenue Mobile access
Value services Photo Printing
Premium offersAutomatic backup, Extra storage
Fixed sub churn reduction
Mobile sub churn reduction
Display ads
Search ads
Lifetime value extension
Lifetime value extension
Ads in cloud apps
Ads in search results
Business intelligence Know your users better
© F-Secure ConfidentialOctober 17, 201118
Enabling Operator Cloud Services
