Validation of Idea@murzabayev almost everywhere,

Having fun @Funemployed

Explicit attempt of self promotion

• Past

• Twitter Inc. Sept 2011 - Dec 2012 - Engineer

• Twitter Inc. Dec 2012 - May 2013 - PM

• Chocomart.kz Apr 2013 - Apr 2014 - CTO

• Currently: Funemployed

Product validation

• Feasible (we aren’t building space ship meh?)

• Usable

• Valuable

Do you thing G+ is successful product?

Here we go• Idea, that will change the world!!!

• Set success and failure metrics

• Are you looking at page views?

• Registered users?

• Time on site?

• Conversion rate from visitor to member?

• Fallback: Don’t be blind by numbers

Feasible

• Talk with engineers make sure it is feasible to built

• In given time(don’t forget about that, it matters)

Usable• Talk w/ interaction

designers, test on customers

• High-fidelity prototypes(Dreamweaver)

• Low-fidelity prototypes(paper&pencil, Balsamiq)

• Is it really usable? Are people able to do things they need to do?

Image courtesy of quora.com

Valuable• Talk w/ customers

• Are customers in desperate need to do these things?

• Is there any other way people could solve existing problem?

• What is end value for customer? Is it high enough?

Post story

• Ship product

• Analyze and check your metrics. Data could be tricky.(next slide)

• Fix it ASAP

Example

• Auth via social networks.

• User acquisition increased by ~30%.

• But revenue and pay check declines, what might be wrong?

Key things to measure

• Where people are coming from?

• What their favourite pages and activities?

• How long people are spending on the site?

• How many pages they are viewing?

• How often they return?

Quest

• Twitter DM: Дайте пару неудачных фич, которые были введены в ДМ и потом их убрали

• Что не так с ДМ-ками? И вообще зачем они нужны Твиттеру, когда есть Facebook Messenger, WhatsApp and etc.?

Task• Research your competition

• Read every blog and overview of their product

• Watch the numbers

• Find something valuable and try to apply learned things. Did it work?

• You can send results to: murzabayev.askhat@gmail.com

Links, resources• The best resource is practice

• Analytics: Lean Analytics book by Alistair Croll

• Design: Don’t make me think by Steve Krug

• Quora thread on PM: http://www.quora.com/Product-Management

• Follow:

• Ev Williams(co-founder @Twitter)

• Ken Norton(Partner @Google Ventures)

• Hunter Walk(Former PM Director @Youtube)

• Julie Zhuo(Product Design Director @Facebook)

• Kevin Weil(VP of Product for Revenue @Twitter)

ThanksQuestions?

#techmeetupkzwww.facebook.com/techmeetupkz