Transcript

The House of Nordics

TBLI Nordic Copenhagen, 16th June 2015

Content

!  Founder profiles

!  Value Proposition

!  Our store

!  Locations

!  Financials

!  Organisation

!  Investor profile

Founder profiles Mette Nielsen !  Commercial and social background

–  Master from Copenhagen Business School –  BBDO, Ogilvy, Social Capital Fund

!  Owner of Random Luxury –  Sustainable fashion, jewellery and interior.

!  Strategic advisor/ business developer –  8 Social enterprises

!  International experience –  International clients, campaigns, lived and

worked in Sydney.

Founder profiles Henrik Marstrand ! Commercial background

–  Master from Copenhagen Business School

–  Arcus, Diageo, Kraft, Cloette/Fazer

! CEO and founder of Mater A/S – Ethical living (Furniture and interior)

– Operating since 2006

!  International experience – Mater is selling to 40 countries world wide

Mission

!  Inspire and promote conscious living and lifestyle.

!  Co-create value for social and sustainable businesses.

!  Make a difference for people and environment.

Value Proposition

We offer a platform*) to co-create, co-fund and build classic collections of Nordic inspired lifestyle and products, produced in flourishing communities all over the world by social and environmental responsible companies.

All for creating a beautiful and lasting impact.

*) for designers, producers, private people and businesses.

The House

The House A place where you can be yourself, that belongs to you and where you can work, relax and meet.

The House A place where we co-create and co-fund new stores and products.

The House A place that gives co-founders or co-investors special benefits and higher kickbacks as the company grows.

The House A place with style and humor that changes every day.

The House A place where art, design and craftmanship are in focus.

The House A place with Nordic inspired design - for an international audience.

The House A place where all products, food and materials used are ethically and sustainable produced.

The House In partnerships with social and environmental responsible companies all over the world.

The House

1. Sustainable materials.

2. Sustainable production.

3. Local production.

4. Local materials.

5. Focus on including people outside the ordinary workforce.

Social and environmental focus:

Goals

!  A shop in every city with an airport.

!  A shop in all international airports.

!  Launch of 1st shop in 2016 in Copenhagen, !  Goal: 1,000 shops world wide.

Investor

Buy an ow

nership

Presentation online and in

store

Fixe

d di

scou

nt o

n

all t

hing

s in

the

stor

e*)

Product

Rec

eive

s ye

arly

retu

rn

base

d on

sal

es

Rec

eive

s un

ique

M

embe

rshi

p ca

rd

*) Based on investment size

Co-funding of a product

Investor

Buy an ow

nership

Presentation of store(s)

(online)

Fixe

d di

scou

nt o

n

all t

hing

s in

the

stor

e*)

Store

Rec

eive

s ye

arly

retu

rn

base

d on

sal

es

Rec

eive

s un

ique

M

embe

rshi

p ca

rd

Co-funding of a store

*) Based on investment size

Membership model

Example of co-creating membership (work-in-progress)

Type of membership Members Price/year Total Price/month

Membership, PREMIUM (25% discount) 500 400 200'000 8,33 Membership, STANDARD (10% discount) 1000 200 200'000 4,17 Other membership 2500 25 62'500

FUNDING FROM MEMBERS (in Euros) 462'500

Process & costs

Step 1: 6 months store selection, product curation, final co-funding model, finance model and brand identity.

Step 2: 12 months 1st house and online sale. 6 month developing of online engine => 6 months soft launch (internal / by invitation only)

Step 3: Launch of final co-funding model.

2015 2016 2017

100,000 euro 700,000 euro

800,000 euro

Financials - 3 year breakdown for 1st store

Cost budget for the first House*) in EURO - COPENHAGEN

Year 1 Year 2 Year 3 RENT 200'000 200'000 200'000 PERSONNEL 150'000 200'000 300'000 STORE MANAGER 75'000 75'000 75'000 PROJECT MANAGER 110'000 110'000 110'000 WEB DEVELOPMENT 35'000 15'000 15'000 DECORATION 100'000 15'000 15'000 PR/MARKETING 35'000 35'000 35'000

TOTAL 705'000 650'000 750'000

Year 1 Year 2 Year 3 TURNOVER excl. VAT 650'000 1'500'000 2'500'000 CONTRIBUTION MARGIN %**) 0.5 0.5 0.5 CONTRIBUTION MARGIN 325'000 750'000 1'250'000

RESULT -325'000 100'000 500'000

*) Excl. Food, **) Average CM%

Financials - 3 year breakdown for 1st store

Cost budget for the first House*) in EURO - COPENHAGEN

Year 1 Year 2 Year 3 RENT 200'000 200'000 200'000 PERSONNEL 150'000 200'000 300'000 STORE MANAGER 75'000 75'000 75'000 PROJECT MANAGER 110'000 110'000 110'000 WEB DEVELOPMENT 35'000 15'000 15'000 DECORATION 100'000 15'000 15'000 PR/MARKETING 35'000 35'000 35'000

TOTAL 705'000 650'000 750'000

Year 1 Year 2 Year 3 TURNOVER excl. VAT 650'000 1'500'000 2'500'000 CONTRIBUTION MARGIN %**) 0.5 0.5 0.5 CONTRIBUTION MARGIN 325'000 750'000 1'250'000

RESULT -325'000 100'000 500'000

*) Excl. Food, **) Average CM%

Financials - Potential

Average Gross Profit per shop per year

Numbers of Shops

Total Gross Profit

200,000 10 2,000,000 200,000 50 10,000,000 200,000 100 20,000,000 200,000 500 100,000,000 200,000 1000 200,000,000

Financial partner(s) profile

!  Ambitious and international.

!  Sustainable and conscious focus.

!  Initial funding/co-funding of 800,000 euro.

!  Supporting the international roll out.

Mette Nielsen: [email protected] Mobile: +45 3011 9986 Linkedin: Mette Saga Nielsen

Henrik Marstrand: [email protected] Mobile: +45 4031 3831 Linkedin: Henrik Marstrand

Contact

Thank you


Top Related