Transcript
  • 1. Success withSocial MediaIn 15 Minutes a DayMark Mathson, Inbound Marketing Strategist

2. Agenda Introductions & Favorite Social Network Benefits of Social Media Challenges of Social Media Make Social Media Work for You Break Into Chunks How HootSuite Ties Together Q&A 3. Favorite Social Network 4. Benefits of Social Media 5. Benefit: Brand Awarenessphoto: oiikes 6. Benefit: Engage an Audience Photo: Laurel Centre 7. How to Engage 8. Benefit: Traffic to Website 9. Traffic by Source 10. Challenges of Social Media 11. Challenge: Multiple Accounts photo: Adam Jackson 12. Challenge: Time and Resources photo: verbeeldingskr8 13. Challenge: Fast Moving Stream Photo: Will Lion 14. Make Social Media Work For You 15. Select Networks of Focus 16. Follow Best Practice: Facebook Pages vs. Profiles 17. Follow Best Practice: LinkedIn Connections, What to do? 18. Follow Best Practice: TwitterFollow Everyone? Follow Me? 19. Direct to Website 20. Break Time Into Chunks 21. 15 Minutes a DayPhoto: Kevin Martin 22. Three Meals a Day 23. 5 Minute Blocks Break into 3, five minute blocks Schedule if necessary 24. Morning Block Latest Happenings Big News 25. Mid-Day Block Engage Monitor 26. Afternoon/Evening Block Fun Personality 27. Be Spontaneous 28. HootSuite: Tying it Together 29. HootSuite hootsuite.comWeb and mobile social media dashboard 30. Why HootSuite? Tool of choice Web and mobile dashboard Building a team 31. Hands on with HootSuite Live Demo Quick Start 32. Live Demo A live demo of HootSuite 33. Quick Start HootSuite Quick Start Download: o http://bit.ly/hootsuite-start-1 34. HootSuite and Beyond Tool of choice, explore others Visit actual Social Network account 35. A ReviewSocial Media Management Success 36. Focus on Impact Be the best Favorite network Dont neglect website Break into chunks 37. Q&AMark Mathson, Inbound Marketing Strategisthttp://markmathson.com/@MarkMathson


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