Standing Out In An InboxTips for Email Marketing

B2B Standards for Email

Open Rate: 11 - 15%Click-Through Rate: 2.1 - 5%Unsubscribe Rate: .11 - .2%

Quick Facts About Email Marketing

Engagement Fact

Users are 22% more likely to open an email if they are ad-dressed by their �rst name.

Subj

SubjKeep the character count to a minimum.

No sale speak, just stick to the topc at hand.

Use the voice of the brand.

Subject line is a promise to your recipient of what can be found inside

Test the subject line.

Subject lines....Say it like you mean it.

C O N T E N T

N A I L T H E Ful�ll on the promise of the subject line.

Know your audience and speak their language.

Ensure the value proposition is clear

Showcase o�ers

Clearly position a call-to-action.

Be creative!

KEEP

TEST

ING

KEEP

TEST

ING

Constant A/B testing is important to

improve campaign performance metrics.

Remember Mobile

64% of decision-makers read their email via mobile devices.

Responsive design. Enough said.