Download - Stacey Silman Ad Design

1process book

S TA C E Y S I L M A NAdvertising Design

Digital Process Book

2 advertising design

ADVERTISINGDESIGN

is a concept of promoting and

persuading. It allows the mind

to embrace restrictions and

create. It is composed of

themes, words, typography,

shapes, color, and style. Overall

it communicates and has no rules.

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TABLE OFCONTENTS

2: Advertising Design4: Project One: Costume Collection intake research enlarged ideas computer play finals redesign18: Project Two: Columbia Art League intake research enlarged ideas computer play finals redesigns34: Project Three: FMM Capstone Partnership intake research enlarged ideas computer play finals46: Project Four: Stephens Life intake research enlarged ideas computer play finals redesigns60: Creative Play product play typography play logo play66: Exercise Section chapter 9 chapter 13 art & copy quote

PROJECT ONE

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COSTUME GALLERY


project 1: intake

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project 1: research

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project 1: enlarged ideas

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Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine fl oor of Lela Raney Wood Hall)

Open Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday (or by appointment)

For more information call 573-876-7220stephens.edu/campuslife/researchlibrary

Winter Shades t o Spr ingFEBRUARY 22 – MAY 5, 2013

EMERGENCE

EMERGENCEEMERGENCE

Noon – 3 p.m. Saturday and Sunday5:30 – 8:30 p.m. on Thursday

(or by appointment)

Historic Costume GalleryStephens College 6 N. College Ave.

(mezzanine fl oor of Lela Raney Wood Hall)

FEBRUARY 22 – MAY 5, 2013

EMERGENCEWinter Shades t o Spr ing

Hours

Location


in t e r Shades t o Spr ingWEMERGENCE

Historic Costume Gallery, Stephens College 6 N. College Ave (mezzanine fl oor of Lela Raney Wood Hall)Open Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday (or by appointment)


project 1: computer play

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EMERGENCEFEBRUARY 22 – MAY 5, 2013

Win ter Shades t o Spr ing

LOCATION: Historic Costume Gallery, Stephens College 6 N. College Ave.

(mezzanine � oor of Lela Raney Wood Hall)GALLERY HOURS:

Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on � ursday (or by appointment)

FEBRUARY 22 – MAY 5, 2013EHistoric Costume Gallery, Stephens College 6 N. College Ave (mezzanine fl oor of Lela Raney Wood Hall)Open Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday (or by appointment)

MERGENCE


Winter Shades t o Spr ing

EMERGENCE


Winter Shades

to Spring

GALLERY HOURS: Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on � ursday

(or by appointment)

LOCATION: Historic Costume Gallery, Stephens College 6 N. College Ave.

(mezzanine � oor of Lela Raney Wood Hall)


project 1: finals

Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall)

Winter Shades t o Spr ingFEBRUARY 22 – MAY 5, 2013

EMERGENCENoon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday

(or by appointment)


GALLERY HOURS

LOCATION

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project 1: finals

FEBRUARY 22 – MAY 5, 2013EHistoric Costume Gallery, Stephens College 6 N. College Ave (mezzanine fl oor of Lela Raney Wood Hall)Open Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday (or by appointment)

MERGENCE


Winter Shades t o Spr ing EMERGENCEEMERGENCE


(or by appointment)

Historic Costume GalleryStephens College 6 N. College Ave.



EMERGENCEWi nte r Shade s t o Spr ing

Hours

Location



ww

Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall)

Wi n t er S hades t o Spr ingFEBRUARY 22 – MAY 5, 2013

EMERGENCENoon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday

(or by appointment)


GALLERY HOURS

LOCATION

project 1: redesign

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EMERGENCE

Historic Costume Gallery Stephens College 6 N. College Ave.


Winter Shades to SpringFEBRUARY 22 – MAY 5, 2013


(or by appointment)For more information call 573-876-7220

stephens.edu/campuslife/researchlibrary

GALLERY HOURS

LOCATION

EMERGENCECostume Museum and Research Library-Gallery 1200 E. Broadway Box 2042Columbia, MO 65215

PROJECT TWO

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COLUMBIAARTLEAGUE


project 2: intake

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project 2: research

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SATURDAY 10AM-5PM & SUNDAY 10AM-4PM

www.art intheparkcolumbia.org/573.443.8838

STEPHENS LAKE PARK

Experie

nce the M

agic

PRESENTS

JUNE2013

1&2

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EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC




























E X P E R I E N C E T H E M A G I C

JUNE1 &2

2013

STEPHENS LAKE PARK

PRESENTS

st ndJUNE2013

1&2

STEPHENS LAKE PARKSATURDAY 10AM-5PM & SUNDAY 10AM-4PM

artintheparkmissour i .org/573.443.8838


PRESENTS

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JUNE1 & 2

2013STEPHENS LAKE PARK

EXPERIENCE THE MAGIC


art intheparkcolumbia.org/573.443.8838

J U N E 1 - 2 , 2 0 1 3

PRESENTS


S T E P H E N S L A K E P A R KE X P E R I E N C E T H E M A G I C


project 2: finals

JUNE2013

1&2

STEPHENS LAKE PARKSATURDAY 10AM-5PM & SUNDAY 10AM-4PMwww.artintheparkcolumbia.org/573.443.8838


PRESENTS

JUNE2013

1&2

STEPHENS LAKE PARK




PRESENTS




JUNE1 &2

2013STEPHENS LAKE PARK

PRESENTS

st nd

JUNE2013

1&2

STEPHENS LAKE PARKSATURDAY 10AM-5PM & SUNDAY 10AM-4PM



PRESENTS

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Experie

nce the M

agic

PRESENTS


STEPHENS LAKE PARK

JUNE2013

1&2


Experie

nce the M

agic

PRESENTS

SATURDAY 10AM-5PM & SUNDAY 10AM-4PMSTEPHENS LAKE PARKJUNE1&22013

w w w . a r t i n t h e p a r k c o l u m b i a i . o r g / 5 7 3 . 4 4 3 . 8 8 3 8

Experie

nce the M

agic



STEPHENS LAKE PARK

Experie

nce the M

agic

PRESENTS

JUNE2013

1&2

Experie

nce the M

agic

PRESENTS

S A T U R D A Y 1 0 A M - 5 P M & S U N D A Y 1 0 A M - 4 P M

STEPHENS LAKE PARK

JUNE2013

1&2



project 4: redesign

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PROJECT THREE

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FMM MARKETINGPARTNERSHIP


project 3: intake

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project 3: research

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sophisticated pair

sophisticated pair

sp

sophisticated pair

sophisticated pair

sp

sophisticated pair

sophisticated pair

sophisticated pair

sp

sophisticated pair

sophisticated pair

sophisticated pair

sophisticated pair

sophisticated pair

sp

sophisticated pair

sophisticated pair

sophisticated pair

sophisticated pair


project 3: finals

Oh la la...the opening night of

JOIN US IN CELEBRATING

She Wil l Be LovedJANUARY 4TH 2014

the garment district museum

@ 8:30 pm 801 broadway street, kansas city, mo 64105

$100

32C

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sophisticated pair

$69.99

32C

YOU’REINVITEDto come and shop for that special lady of yoursat your local Sophisticated Pair Lingerie Store

BRAH NIGHT!SATURDAY JUNE 20TH 20139 : 3 0 p . m . T o w n C e n t e r P l a z a

5 0 0 0 W. 1 1 9 t h S t r e e tR.S.V.P.To: Emily [email protected]

Come pick out something you both will enjoy!

SUP BRAH!

PROJECT FOUR

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STEPHENSLIFE


project 4: intake

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project 4: research

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?STEPHENS LIFESL

HOT OFF THE PRESS 4.29.13 ?WHO KNOWS

(Lift here to fi nd out)

How the sequester will affect college tuition?

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?STEPHENS LIFESL

HOT OFF THE PRESS 4.29.13?WHO KNOWS


The hottest lipstick shades for spring?


project 4: finals

WHO KNOWS(Lift here to fi nd out)

The hottest lipstick shades for spring?

?WHO KNOWS


How the sequester will affect college tuition?

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?STEPHENS LIFESL

HOT OFF THE PRESS 4.29.13


?STEPHENS LIFESL


?DO YOU KNOW


what the best student lifestyle magazine on campus is?

project 4: redesign

?WHO KNOWS


where the germiest places on campus are?

STEPHENS LIFESL


?? ?

STEPHENS LIFESL



how the sequester will affect college tuition?

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? ?STEPHENS LIFESL


??STEPHENS LIFESL



which Stephens grads have made it to the big screen?


the hottest lipstick shades for spring?

CREATIVE PLAY

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PRODUCT

TYPOGRAPHY

LOGO


exercise: product play

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JJvooc

JJJJJJ

exercise: typography play


exercise: logo play

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R I B B E T

R I B B E T

t h e c o n n e c t i o n t h a t s t i c k s

t h e c o n n e c t i o n t h a t s t i c k s

R I B B E Tt h e c o n n e c t i o n t h a t s t i c k s




EXERCISE SECTION

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CHAPTER 9

CHAPTER 13

ART & COPYQUOTE


exercise: read, reflect, & report

C H A P T E R 9 : B r a n d i n g What is Branding?-Brand: is the sum total of all characteristics and assets of a brand name product, service, or group that differentiates it from the competition, as well as the perception of the brand by the public.

-An overall brand is compiled by the logo and visual identity through interactive experiences, package design, corporate communications, promotional design and advertising.

-Integrated Branding Program: is the reaction of a comprehensive, strategic, unified, integrated, and unique program for a brand, with an eye and mind toward how people experience the brand.

The Purpose of Branding-The purpose of branding is to ensure the efficacy of a quality product, service, group, individual, or commodity.

-Functional Benefits: tangible features that are associated to a brand or product.

-Emotional Benefits: the emotional content of the advertising.

-Verbal Differentiators: the brand name and the tagline.

-Visual Differentiators: the logo.

Branding Process-Branding Process: Orientation, analysis, concepts, design, implementation.

-Brand Strategy: is the overall underpinning of branding, uniting all planning for every visual and verbal application.

-Every brand should posses a core value that becomes their construct; a quality that a brand essentially owns against the competition.

-Brand Promise: is what the brand claims it will or can do, which is expressed through the means of identity or advertising.

-A big factor in today’s branding world, there are a number of contributing factors to brand perception.

-The communities and the celebrities that endorse and “adopt” that brand are key roles in the identity of the brand itself.

Character of Branded Experiences

Main Point of ChapterEvery experience, whether from one point of contact or from many points of contact of an integrated campaign, should be a positive and consistent one.

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CHA PTE R 13 : Advertising The Purpose of Advertising-Advertising is used in a free market system to promote one brand over another.

-An advertisement is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand.

Who Creates Advertising?-An advertising agency; a conventional creative team that includes an art director and a copywriter.

-It is a collaborative process.

Advertising DesignProcess-Orientation, analysis, concepts, design, implementation.

-A creative brief is a strategic plan that both the client and the agency agree upon and from which the creative team elaborates.

-An ad idea consists of a creative conceptual solution to an advertising problem.

-Functional Benefits: practical or useful characteristics of a product or service that helps set apart that brand or group from the competition.

-Emotional Benefits: are based on connecting a brand with people on an emotional level, not based on tangible item.

-Storytelling is a great way to interact and connect with the given audience.

-An effective ad is based on an idea, the creative teams primary reasoning.

Main Point of Chapter-An effective ad is based on an idea, the creative teams primary reasoning.


exercise: art & copy quote

simply presented.” “STRONG IDEAS,

Download - Stacey Silman Ad Design

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