SPA FOUR SEASONS

SOLOMO Analysis

Aurora Chamalet MBA2

TARGET AUDIENCE

Upper class market

Hotel existing guests

Hotel loyal customers

External visitors (daily forfaits, one services…)

THE SOLOMO OFFER

QR code enabling a 5 % discount on spa

treatment

Need to scan the code via any smartphone or

tablet to benefit the disounts directly when paying.

Easy to get and experiment

Other marketing offers can be gain by likes or

shares on the hotel twitter or Facebook page

REASONS OF THIS OFFER

Attract a larger clientele who are not directly

linked to the hotel services.

Create a marketing buzz

LOCALIZATION OF THE SOLOMO OFFER

Participants to the social network platform (Facebook, Twitter,

)

Geolocalisation by GPS

Googlemaps

Foursquare

FourSeason smartphone application

SHARE THE OFFER

Refer a membership to a friend and get 5%

discount on next treatment.

Promote the spa application on Twitter and

Facebook and be gratified of free skin scare products

Offer limited in time

INFOGRAPHIC

SOcial

Incentive to discover the spa to your friends and family

Share your experience on social platform and mobile app

LOcal

Personalised service to customer depending on their geolocalisation

MObile

Offers and notification received on smartphone, tablets and other electronic devices

Use of social platform to get extra discounts

Easy to get and experiment: no need to print