Transcript
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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL AND BUILT ENVIRONMENTAUGUST INTAKE 2014

SEMESTER 2

Session: Monday 2-4pmModule: Social Psychology (PSY30203105704)Lecturer: Mr. Shankar ThiruchelvamGroup Members: Alia Nisa Binti Raflly (0320774) Amanda Chiong (0320328) Erica Lo (0319005) Hau Hui Yee (0320283) Jonathan Lim (0321119)Submission Date: June 1st, 2015

SOCIAL PSYCHOLOGY [PSY30203105704]

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5 CONCEPTS

STEREOTYPES & DISCRIMINATION

PROSOCIAL BEHAVIOR

COVARIATION THEORY SITUATIONAL (EXTERNAL)

PERSUASION

ATTITUDE FORMATION

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The Honest Thief

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STORYLINEA family saw an Indian old man was beating by a young man on the way approaching to their hometown because the old man had stolen a row of bread from his grocery shop. There was quite lot of spectators on the spot watching the dramatic scene. However, no ones are willing to lend their help to the old man as everyone knew about the fact that the old man always caught stealing and he is from the different racial group. [STEREOTYPE & DISCRIMINATION]

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The conflict ended when the police arrived and they figured out the reason that the old man steal is because of his inability to acquire income to feed his grandson who has been starving for few days. [PROSOCIAL BEHAVIOUR]

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At the same time, there is a kid hiding at the other side of the scene in his tears dropping as he saw his grandfather being beaten by the man and can’t make anything to help his grandfather. He felt anger of his inability to fight back and help his grandfather and furthermore he shifted his anger towards the spectators and the young man who didn’t have any sympathize towards his old grandfather and start to become racism. [COVARIATION THEORY SITUATIONAL (EXTERNAL)]

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The grandparent and grandchild are living in the tent made up of plastic bags beside the garbage area. After the incident, the old man realize the changes of his grandchild and even tried to change his extreme thinking towards the other races. [PERSUASION]

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After a few months, the grandfather had passed away. The young man felt owed to the grandchild as he shouldn’t treat an old man in that manner although he had stole his groceries. As a compensate, he was willing to paid the expenses for the funeral and helped to settle down the grandchild to an orphanage and often visit him in the weekend. The child was finally aware of his mistakes and changed his attitude. [ATTITUDE FORMATION]

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#1 Stereotypes & Discrimination

Stereotypes Discrimination

A general belief about a group of people which involving gender, race, national origin and other factors.

Can have positive or negative connotations.

May results in becoming prejudicial and leading to discrimination

The unjust or prejudicial treatment of different groups of people, especially in the grounds of race, age or gender.

Directs to racism, ageism and sexism

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#2 Prosocial Behavior

Egoistic modelwhen behaviors are done for

selfish reasons

Altruistic modelwhen behaviors are done for

selfless reasons

Positive social action intended to help others which

include emphatic and concern for others

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#3 Covariation Theory Situationala person has information from multiple observations, at different times and situations, and can perceive the covariation of an observed effect and its causes.

FACTORS OF COVARIATION1. CONSENSUS

would other peoples behave in the same way2. DISTINCTIVENESS

would the same person acts differently in other situations?3. CONSISTENCY

does the individual respond in the same way to the same stimulus but in different contexts?

INTERNAL ATTRIBUTIONSCONSENSUS

LOWDISTINCTIVENESS

LOWCONSISTENCY

HIGH

EXTERNAL ATTRIBUTIONSCONSENSUS

HIGHDISTINCTIVENESS

HIGHCONSISTENCY

HIGH

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#4 PersuasionAttempts to influence others’ attitudes or behaviors

Central routeattend to evaluate a given message

Peripheral routeattends to the external cues

e.g. the attratitiveness of the speaker

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#5 Attitude Formation

Implicit attitudes

form without our conscious awarenessoccur automatically

unconscious

Explicit attitudes

an attitude that one recognizes and can controlis formed deliberately

conscious

COMPONENTS OF AN ATTITUDE

AFFECTIVEwhat one feels (feelings or emotions)

BEHAVIORALwhat one does (actions)

COGNITIVEwhat one think or know (knowledge)

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THANK YOU !


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