© 2009 www.daden.co.uk
Social Media Tools
Business Networking Online
Soulla Stylianou
27 October 2009
© 2009 www.daden.co.uk
Who Are We?
Full service virtual worlds & virtual character consultancy
In virtual worlds & characters since late 1990s, and Second Life since 2004
World-class expertise and innovation in integration, AI and virtual worlds
SL Gold Solution Supplier Member, Serious Games Institute Based in Birmingham UK, and Second Life
© 2009 www.daden.co.uk
Who do we work for?
© 2009 www.daden.co.uk
Definition - Wikipedia
“A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others...
Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.”
© 2009 www.daden.co.uk
What others say – social media
http://ash10.com/2009/02/help-me-define-social-media/
Paparazzi for the masses
Modern grapevine Includes web 2.0
technologies Includes face to
face Not governed by
physical space Uses the power of
the crowd
© 2009 www.daden.co.uk
Top ten 2006 & 2009
http://www.netimperative.com/news/2006/05/04/social & http://www.netimperative.com/news/2009/september/top-social-networking-sites-uk
© 2009 www.daden.co.uk
Compete.com
http://en-us.nielsen.com/main/news/news_releases/2009/june/time_on_facebook& http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/
© 2009 www.daden.co.uk
The big picture
http://webmove.org/2008/09/conversation-is-art-of-listening.html
© 2009 www.daden.co.uk
Number crunching
LinkedIn Facebook Twitter Ning Plaxo Hi5 Ecademy Myspace Netparty Xing
50m+ 300m+ 44.5m 36m 15m 80m 450,000+ 263m? 100,000+ 8m+
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Stats in bold are direct from org. website
No correct answer Who's your target audience What's right for you Experiment It takes time Bigger doesn't mean better
© 2009 www.daden.co.uk
Created private profile Just created Daden group profile Not upgraded to professional Good for networking Join/create groups Post events, slides etc Participate in discussions Add discussions Email
© 2009 www.daden.co.uk
Private profile Use it for events/interests Create/Join groups Email Use twitter to update page No plans to date for Daden
© 2009 www.daden.co.uk
Ecademy
Business to Business Email, groups etc Post events You either love it or hate it Not really using it For SME's?
© 2009 www.daden.co.uk
Blogging
Very popular Website = information Blogsite = opinion Choose tool that's right for you Daden's MD David Burden blogs
© 2009 www.daden.co.uk
Popular 140 characters - “mini blog” Used by individuals Used by organisations Powerful search tool Set up searches using tools such as tweetbeep Monitor urls in tweets (e.g. tr.im) Daden gained customers, raised profile
© 2009 www.daden.co.uk
Uses for twitter
Point people to website/blog/event Gather support Ask for help Complain Feedback Answers Customers
© 2009 www.daden.co.uk
Posting a twitter question
“Socialmedia for serious business. My question to you is which tools do you use,why,how successful what's ur favourite? Which one works for u?”
© 2009 www.daden.co.uk
@JiMage
Im an arch student and Twiter has allwed me 2 establish a 3d design firm now wrking on projects in saudi, Auz and the uk
i'v won three very large contracts direct from twitter none in the uk!
i tried facebook but not found it as succesfull but twitter (tweet deck) tripled the amount of people visiting my site!
© 2009 www.daden.co.uk
@NivenArchitects
We use facebook & twitter, both r successful for increasing the company profile, twitter has generated some inquiries ....
...but no concrete projects as yet, both have resulted in a doubling of our website traffic.
© 2009 www.daden.co.uk
@others
@steve_nicholls - twitter is fave cos it's more instant. LinkedIn feels more grown-up and pro. FB is a good way to reach many contacts
hemminac @SoullaStylianou I'll be using them all...because people trust people they know more than any other form of advertising http://bit.ly/Q30up
cybrum @SoullaStylianou Not sure they count as socmed tools but old-fashioned eMail is business no.1. Skype too for cutting costs.
© 2009 www.daden.co.uk
@lornaparsons
Corporate website – glossy brochure Practice blog - (http://bryantpriestnewman.wordpress.com)
Twitter - supports the blog – informal LinkedIn – not had any business leads Trying to decide on an intranet – Basecamp vs
Woobius
© 2009 www.daden.co.uk
#media140
Social media no1 requirement
Everything we do has a social media element
http://www.rubberrepublic.com/blog/2009/10/twitter-is-like-word-of-mouth-on-crack-the-peperami-animal-and-other-tales-from-media140/
© 2009 www.daden.co.uk
#media140
“We created lots of different points for consumers to discover us through”
http://www.computerweekly.com/blogs/editors-blog/2009/10/using-social-media-to-
market-y.html
© 2009 www.daden.co.uk
In the news
http://www.ashdowngroup.com/news/social-networking-sites-cost-the-uk-pounds1-38bn-a-year--news-19427116
© 2009 www.daden.co.uk
Ten points
Experiment with different social media tools Choose what suits organisation & you Make time for it Bigger doesn't mean better Should complement other marketing activities No wrong answer No right tool Keep it up to date Keep it simple Ask questions – community will help
© 2009 www.daden.co.uk
Web: www.daden.co.uk
Email: [email protected]: www.youtube.com/dadenmediaTwitter: SoullaStylianouSecond Life: ImmortalitySou BallingerSecond Life sim: Daden Prime
