Discussion
How do you think social media has
changed recruitment ?
Has social media changed recruitment for the better ?
Poll
Social media brings different people together
Employers can seek out talent before they need it
Extremely cost effective
Easier to build relationships
High level of referrals
Profiles don’t always paint an accurate pictures of an individual
Don’t Have full Brand control
Discrimination is more likely
Allot of noise to filter through
Social media strategies can be time consuming .
Why Does Social Media Work ?
500 million Tweets are sent
per day
LinkedIn Has 2 new members every second
Facebookhas 1.23
Billion Users
Google + has 350 million active users
• Strengthens Employer Brand
• Makes It Easier To Connect With Talent
• 24 – 7 Recruitment Tool
• Speed Up The Hiring Process
• Get To Know More About The Candidate
• Reach Passive Candidates
Cost Effectiveness
Why Does Social Media work ?
Social Recruitment Stats
How Are Job Seekers Using Social Media
•Networking •#Hiring •Sharing •Blogging •Self promotion •Groups •Communities
Where To Start ?
StrategyAudience
Audit Brand Fit Employees
Strategy : What do you want to achieve ? What are your short, mid- and long term goals.
Audience: Where are your people ? – Do you need sites with a large database such as LinkedIn or a more industry specific Job Board (Is your target audience even on social media)
Brand: Make sure your employer brand is consistent and that employees profiles / company pages portray the best image of your business.
Fit: Analyse the personalities of your current employees and tailor your recruitment strategies to find candidates that work well along side current employees
Employees: Encourage current employees to share job posts and to promote the companies culture to their networks.
Spread Your Employer Brand
A day in the life ...
Share interesting
news
Tell Stories Attract Passive Candidates
Create Excitement
Don’t tell… Show !
Get employees Involved
Set The Tone
Show What Makes You Unique
Finding Top Talent LinkedIn
•LinkedIn Recruiter •Make a good impression / Engage •Don’t just stick to the Job boards •Use search filters •Snoop Around•Use Employees / your network•Join relevant groups•Build a large network•Seek Passive and Active candidates
Finding Top Talent Twitter
• Hash Tag •Join Relevant / Local Discussions •Create exposure / Company culture•Use employees networks •Engage with super connectors •Search for candidates #keywords•Tweet to specific Job Pages •Don’t be a one way street
Finding Top Talent Facebook
•Use Search options to source Talent•Reach candidates through groups •Ask employees to Share / Refer •Engaging Business page •Be up to date •Don’t be a robot •Build relationships
Top HR Twitter Users
273K Followers
What Can We learn From Top Influencers
Share Regular Content
Use Different sources To create content
Create highly shareable content
Creating Content
Top Social Media Recruitment Tips
Questions to ask:• What is my competition doing?• Am I using all my outlets?• What does my audience want?• Do I promote good branding?
Consistency
Be Interesting
Build Relationships
Export / Import
Don’t Just Mass
Network
Be Personal
Promote Culture
Use Employees Networks
Be Human
Keyword Search
Don’t stick to one Channel
Engage
Measure and Monitor
What Do You Need To Measure ?
Top Free Tools To Help With Social Media Management
Top Reasons To Use Social mediaIn The Work Place
Marketing
Morale
Culture
Networking
Positivity
Engaging Employee’s Through Social Media
Source: Staff.com
Encourage employee referrals
Create Groups & Communities
Encourage engagement
Social Media In The Work Place Key Points
Monitor Usage
Security 101
Protect brand image
Create well communicated policies
