Download - Social Media: The End of Business as Usual
Social The End ofBusiness as Usualmedia
P r e s e n t s
EngageSocialmedia
#IMG
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#IMG
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@IMG_Group
facebook.com/integramarketing
youtube.com/user/IntegraMarketingGrp
integramarketinggroup.com
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ES
• People doing searches are 2.5 times more likely to click after exposure to a brand’s social marketing. - ADWEEK
• is now the #1 way generation Y searches for businesses. - SOCIALNOMICS
• now drives more traffic to websites than
f - COMPETE
Socialmedia
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Why?
Today, people don’t want to hear from a companyThe average person is exposed to 3,000 advertising messages a day!
They want to hear from their friends and peers.
Socialmedia
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Because!
Traditional media is a one-way streetRead a newspaper or listen to a report on television
Limited ability to give your thoughts on the matter.
Traditional media is a PAID media!
Socialmedia
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Outbound Vs. Inbound
• Social media is a two-way street
• A Web site that doesn't just give you information, but interacts with you
• It allows the creation and exchange of user-generated content
Social Media is an EARNED Media!
Socialmedia
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Outbound vs. Inbound
SocialmediaMeasuring Success
$Grape vines are planted.
Vines grow and rootsgrow bigger and stronger.
Over time, vines consistentlyproduce grapes, which can
be made into wine.
Wine has value —it can be sold, traded
or donated.
Social Media profilescreated with 0 contacts.
Each Social Media profilesattracts a following
(people opt in).
Each follower is nurturedby one-on-one communication,increasing trust and followers.
Trust becomes something of value in
the real world.
Socialmedia
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What To Choose
B2C B2B
Industry SpecificB
last
s to
All
• is the measuring stick for social media and the fan base.
• Profile Page vs. Fan Page
• Customize
• Picture – 540 pixels high by 180 pixels wide
• URL – www.facebook.com/username
• Tabs – www.facebook.com/apps/directory
• Management
• Measure Results
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FacebookSocialmedia
Facebook disabled WHOPPER Sacrifice after
your love for the WHOPPER Sandwich
proved to be stronger than 233,906 friendships.
Over 10,000 businesses entered.65,000 new likes.
• is a micro-blogging service, enabling its users to send and read other users' messages in real time.
• URL
• Background
• Use media
• Tweetdeck
• Be timely; make it count
Socialmedia
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Small Places’ story began April 25, 2008 and now has over 3,000
followers.
26 different Twitter accounts3 support accounts2 corporate accounts11 Sales accounts10 News/Blog accounts
From as few as 1,064 followers (@DellServices)to almost 46,000
followers (@DellHomeUS)
• is a video sharing Web site on which users can upload and share videos
• Create a channel
• Tags
• Annotations
• Your brand
Socialmedia
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YouTube
http://www.youtube.com/watch?v=lAl28d6tbko
10 million views;368,000 subscribers
http://www.youtube.com/watch?v=lAl28d6tbko
• lets users update their location anywhere in the world using their smart phones.
• Still new
• Claim your business
• Give them an incentive
• Be interactive
• Monitor
• Find your target audience
Socialmedia
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Foursquare
Increased followers by 57
percent.
New trade show proved to be the most successful with over 130,000 participants.
• connects businesses with like-minded individuals.
• Get specific
• Recruit
• Be the authority
• Groups
• Answers – linkedin.com/answers
• Categories
Socialmedia
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80 percent of employees directly from Linkedin; 40 percent of business from
Linkedin leads
You’ve seen what others are doing ...
Socialmedia
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Workshop
What will you do?
Socialmedia
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Tips and Tricks
• flowtown.com
• gist.com
• nimble.com
• tweetdeck.com
• plancast.com
• namechk.com
• bluesky.com
• quora.com
• instagram.com
• posterous.com
• northsocial.com
• scribed.com
• wildfire.com
• northcontact.com
• Hubspot
Social Media Ads
Social The End ofBusiness as Usualmedia
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INTRODUCING ...
