Download - Social Media Realities Webinar Presentation
Social Media Realities
What the heck is this stuff? Why should I care?
Presented By:
www.SocialMediaDelivered.com
Tuesday May 13, 2010 Tuesday May 13, 2010
Speaker: Eve Mayer OrsburnCEO/Founder Social Media Delivered CEO/Founder, Social Media Delivered
AGENDA
1. What is Social Media?2 Wh d S i l M di I l d ?2. What does Social Media Include?3. Why use Facebook?
h4. Why use Twitter?5. Why use LinkedIn?6. Social Media Principles
What is Social Media?
An ONLINE COMMUNITY shared with people who like and do similar things that you like and do
A place to have a CONVERSATION with colleagues, fellow consumers, and customers,
A place where people GIVE and GET information about things that interest themabout things that interest them
Social Media is simply people COMMUNICATING h h h lthrough new technologies
What does Social Media Include?
FACEBOOK: The largest social media networkOver 400 million users median age 26 50% of users access it dailyOver 400 million users, median age 26, 50% of users access it daily, more than 700,000 business have a fan page, more popular than Google
TWITTER: A micro blog networkTWITTER: A micro-blog network105 million users; average age 31, short person-to-person text messages (140 characters) + pictures & videos, spreads any news (good or bad) FAST
LINKEDIN: #1 Professional network site65 million business professionals, average age 41, the most affluent 65 o bus ess p o ess o a s, a e age age , t e ost a ue tnetwork (average income $109K), 80% of companies will use LinkedIn for hiring this year
Other social media vehicles include YouTube forinformational videos, Blogs for expert opinion articles
Why use Facebook?• Create brand awareness: Business to Consumer (B2C)• Build loyalty through discussions• Engage in customer communications• Identify opportunities for improvement• Release product and services information
Why use Twitter?• Simple to use and understand• Platform for marketing, PR and customer relationsPlatform for marketing, PR and customer relations• Engage in customer communications• Monitor to gauge customer opinions – good or badg g p g• Nip product issues in the bud
Why use LinkedIn?
• Targeted hiring/getting hired (actively or passively)• Finds customers forms business partnerships• Finds customers, forms business partnerships• Finds venture capital and investors• Establishes credibility with the right audienceEstablishes credibility with the right audience• Creating topic-centric communities (LinkedIn Groups)
Social Media Principles
• Start with a goal in mind• You do NOT have to be everywhere all
the time!E t bli h l d • Establish employee usage and empowerment guidelines
• LISTEN CAREFULLY then monitor • LISTEN CAREFULLY then monitor continuously
• Be prepared to act quickly when requiredBe prepared to act quickly when required• Each social media vehicle (e.g. Twitter)
requires ~32 hours/monthq /• Consider out-tasking for a rapid,
professional & effective start
Social Media Principles
The social media equation©
INFORMING 20% INFORMING 20% + ENTERTAINING 20% INTERACTING 40% + INTERACTING 40%
+ CONVERTING TO BUSINESS 20%= BUSINESS SUCCESS
LEARN MORE
GO TO www.SocialMediaDelivered.com FOR A COMPLIMENTARY E-BOOK: SOCIAL NETWORKING A COMPLIMENTARY E BOOK: SOCIAL NETWORKING AND ITS GOVERNANCE IN THE WORKPLACE
G Q i ? W f hi i ? Got Questions? Want a copy of this presentation? Contact:[email protected]
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Social Media is all we do
