Social Media Marketing

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Social Media Marketing

• What is Social Media Marketing? – Dene

• Facebook 101 - Dene

• Twitter 101 - Dene•• The Google Gods – Dene

• Claim Yourself – Dene

• Online Makeover - Judi

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What is Social Media Marketing?

It’s about creating a two way

conversation with your audience

The numbers are staggering:

• Social Media is the #1 activity on the web

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• Social Media is the #1 activity on the web

1 in 8 couples married in the US last year met on

Social Media sites

If Facebook were a country, it would be the world’s

4th largest

100,000,000 YouTube Videos viewed daily

3,000,000 Tweets per day

Why Use Social Media Marketing

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101

• Create Business Page

• Import your contact list – invite contacts to become fans

• Let your fans do your work for you

– Encourage them to invite others

– Hold contests so they can submit photos, videos, stories

• Now What?

– Post pictures & videos of events like weddings

– Advertise promotions / coupons (10% for facebook fans)

– Link to groups and fan pages related to your business by

industry and location

– Don’t forget to list your website on your biz page

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101

Advertisespecials & events

Logo

Engage yourFans in

conversation

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IncludeStoreDetails

Where areWebsite details?

Include photosVideos

Direct visitorsTo your website

Promote contestsOr giveaways

Ads

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Identify Target

Create Ad

MeasureResults

101

Twitter lets you write and read messages of up to 140

characters, or the very length of this sentence,

including all punctuation and spaces.including all punctuation and spaces.

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101

• Twitter gives you a way to have friendly, public

conversations with customers

• How Companies use Twitter:

– Some are tweeting

– Some are just listening– Some are just listening

– And some really savvy companies are doing both

• Start slow - a few minutes a day to see whether and

how it’s valuable to you

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Create Twitter Account

Real name or co name

Username –this is the

Send ‘START’ message to 40404

Upload logo

Background image – image

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important one

Website address

Privacy Settings

Bio

can have additional co info

101

– Use Twitter Search to find out what people are saying about you –

you can use Search if you don’t have a Twitter account.

– Find highly relevant people and companies to follow.

• Include your profile in as many Twitter Local Business

Directories as you can.

• List yourself in wefollow.com.• List yourself in wefollow.com.

– Post your first message.

– Add your mobile phone to your account so you can Twitter from

the road.

– Download Twitter clients for mobile phone platforms.

– Paste your Twitter badge on your website.

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Using Twitter

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The Google Gods

Self or Ego Surfing

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The Google Gods

• Anyone can say anything online

• Find your skeletons

– If it’s inaccurate or slanderous, contact the site to remove it

– If it’s a matter of public record, do damage control

• Address it

• Fight the bad with the good

• What if you find nothing or social only ?

• Online presence needs to reflect your Professional

Identify / Brand

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Stake Your Claim on the Internets

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Claim Your Site or Yourself

• If you have a Website

– Add URL - http://www.google.com/addurl/

– Webmaster tools - submit site map / view search -

https://www.google.com/webmasters

– Analytics – see visitors on map, etc.. -

http://www.google.com/analytics/http://www.google.com/analytics/

• Even if you don’t have a Website yet –

– Alerts – lets you know what people are writing about you -

http://www.google.com/alerts

– Business Center – Google search displays map -

http://www.google.com/local/add/

– Google Profile – onsite hub – lets you connect all of your sites -

http://www.google.com/profiles/

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Claim Your Site These tools are all F-R-E-E !

Yahoo - site submit -

http://search.yahoo.com/info/submit.html

DMOZ – Open Directory Project -

http://www.dmoz.org/

Technorati – http://technorati.com/ - Technorati’s

tagging mechanism is SEO friendly – but you gotta tagging mechanism is SEO friendly – but you gotta

claim your site & feed it

Website Grader - http://websitegrader.com/site -

free seo tool - It provides a score that incorporates

things like website traffic, SEO, social popularity

and other technical factors. It also provides some

basic advice on how the website can be improved

from a marketing perspective.

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