Mike Linville Owner/Chief Project Manager
Black Dog Studios Black Dog Education
*Self Employed Business Owner For 13 Years
What Is Social Media
! The technology (web-based or mobile) that turns communication into interactive dialogue (Wikipedia)
What Does It Look Like
By The Numbers - Facebook
! Over 750,000,000 ! Average user has 130 friends ! 750 billion minutes/month ! Over 70 translations available
By The Numbers - Twitter
! Over 200,000,000 users ! Nearly 500,000 new
accounts each day ! Over 1 billion tweets per
week
By The Numbers - YouTube
! 3 billion videos viewed/day ! 48 hours of video uploaded
each minute ! 17 million users have their
YouTube connected to another social service
65 % of Americans spend more time on their computers
than with their spouses. Kelton Research
BUT …
The Harsh Reality
! Business owners are still struggling to stay afloat
! They have stopped marketing to save money
! As economy plays out – slowly dwindling customer base
It have to be that way. DOESN’T
What We Know
! Social media is HUGE ! Social media is FREE
(in many cases) ! Long term business
growth is all about marketing
What’s The Holdup?
! Don’t know how to start ! Don’t know where to
focus ! Don’t have a strategy ! Don’t track to see if it’s
profitable
! You just haven’t met the right coach yet
! That’s why I’m here
All Valid Responses
The Solution
3 Phases To Effective Social Media Marketing
1. Eliminate overwhelm
2. Lay your foundation
3. Get to work
! Everybody is an “expert”
! Nobody can agree ! Drinking from a fire
hose
Phase 1 - Eliminate Overwhelm
PURGE THE NOISE!
! Everybody is an “expert”
! Nobody can agree ! Drinking from a fire
hose
Phase 1 - Eliminate Overwhelm
! Mastery - comprehensive expertise in a given subject
! Opposite of multi-tasking ! Focus on 1 platform and get really
good at it, then move on
Phase 1 - The Mastery Mindset
GAIN A MASTERY MINDSET
! Web strategy overview ! Know your map
! Social media – conversations ! Website – conversions
Phase 1 - Know The Road Ahead
KNOW THE ROAD AHEAD
! Website is the foundation ! Search engine optimized ! Valuable content ! Conversion tools
Phase 2 – Prepare Your Foundation
! Google Analytics ! Installed correctly ! Know how to tag links
Phase 2 – Setup Tracking
! Understand your target market
! Technographics ! Pain points
Phase 2 – Market Research
! No magic bullet systems ! Does require some
thought and work ! Make a commitment and
stick to it
Phase 3 – Get To Work
EXAMPLE – New Product Launch
DIYWordpressCreator.com – Online training program teaching small business owners how to build, maintain and market their own search engine optimized websites
! Master customer lifecycle – determined 6 sales strategies
! PPC, affiliates, social media, webinars, blogging, video
! Narrow focus by deciding 1-2 methods SOCIAL MEDIA – specifically Twitter
Phase 1 – Eliminate Overwhelm
! I was a dabbler and a talker ! I needed some training ! Online training ! Books
! Result – best practice
Phase 1 – The Mastery Mindset
! Main audience business owners ! 2 ways to get there ! Individual businesses ! Influencers
Phase 1 – Know The Road Ahead
! Twitter background ! Adding Twitter to email subject line ! Create Twitter lists filled w/ influencers ! Setup Tweetdeck (software) ! Create campaign– prewritten tweets
sending users to a page on my site
Phase 2 – Prepare Your Foundation
! Google Analytics allows you to tag URL’s with additional data
! Create a special tag for each campaign ! Add tag to end of URL
Phase 2 - Tracking
! Commit ! Set aside 15 minutes/day everyday ! Do this FIRST, before I check messages or email
Phase 3 – Get To Work
! Strategy ! 2 min posting tweets ! 5 min on individuals ! 8 min on influencers
Phase 3 – Get To Work
DO’s
The Do’s And Don’ts
DON’Ts
! Stick to your commitment. consistency is key.
DO’s
The Do’s And Don’ts
DON’Ts
! Stick to your commitment. consistency is key.
! Provide real VALUE
DO’s
The Do’s And Don’ts
DON’Ts
! Stick to your commitment. consistency is key.
! Provide real VALUE
DO’s
The Do’s And Don’ts
DON’Ts
! Talk about you all the time. Think community. (90/10 rule)
! Stick to your commitment. consistency is key.
! Provide real VALUE
DO’s
The Do’s And Don’ts
DON’Ts
! Talk about you all the time. Think community. (90/10 rule)
! Don’t outsource too much
Remember
! Focus on your goal
Remember
! Focus on your goal ! Prepare your foundation
! Focus on your goal ! Prepare your foundation ! Execute your strategy
Remember
Remember
With that 3 phase framework …
You can dominate any area of marketing you want to in 15 minutes a day or less
Questions?
