To promote Abdul Sattar as candidate for Congress from
Sillod constituency for Maharashtra assembly elections that held on 15 October 2014.
OBJECTIVE
Our Approach
Positioning Abdul Sattar as the leader of common people
Showcasing his development initiatives in the role of minister
Getting the audience involved and developing a personal connect
Curated multiple media content to showcase his work
Broadcasting info about upcoming events like rallies etc.
Promoting the manifesto for the upcoming elections
Interesting campaigns to engage voters and getting feedback
Multiple channels used to tap audience everywhere
What We Did
• Channel for interactivity and community involvementFacebook
• Instant communication channelTwitter
• Showcasing works via videosYouTube
• Keeping audience updated with happeningsNewsletter
• Aggregator of all activitiesWebsite
• Building community & broadcasting informationMobile
Platforms We Used
Few statistics9000+ Fans
476 Posts
25000+ Page Views
100000+ Engaged Users
110000+ Interactions
1 Million+ Reach
• Content appealing to youth segment
• News and important updates
• Development work done in the past
• Interview videos
• Encouraging people to vote
• Cartoon series supporting Abdul Sattar for elections
• Inspiring leadership quotes
• Promoting rally’s schedule
More than 94% fans in age group of 18 and above
Exclusive Photo Application: For fans to show their support for Abdul Sattar
Facebook Application Developed
Few statistics
289 Tweets
1000+ Interactions
30000+ Reach
• Used as a channel of instant communication
• News and important updates in real-time
• Channel for interactivity & feedback
• Inspiring leadership quotes
• Promoting rally’s schedule
Few statistics23 Videos Uploaded
48000+ Views
450+ Interactions
400+ Minutes Watched
• Customization of channel with social links
• Interviews and development works videos
• Videos from different public engagements
• Cross promotion of videos on other mediums
• Enhancing of videos via meta tags, descriptions etc.
Few statistics11000+ Unique Visitors
13000+ Sessions
6+ Minutes per Session
7+ Pages per Session
• Custom website developed for Abdul Sattar
• Used as a channel for interactivity and feedback
• Regular flow of useful content among categories like news, articles, information pieces etc.
• Dedicated channel for user support by creating a dedicated ‘NagrikSuvidha Kendra’
58000+ Page Views
Nagarik Suvidha Kendra• To receive complaints and
suggestions
• Dedicated landline number to receive calls
• Form on website to submit complaints/suggestions
• Created a direct connection with people
• Personal call post issue resolution
*Nagrik Suvidha Kendra developed by rtCamp Solutions Pvt Ltd. (http://rtcamp.com)
Few statisticsRegular Newsletter Blasts
46%+ Open Rate
12000+ Recipients
• Timely newsletter campaign for target audience
• Campaign used to keep audience updated with the details of upcoming events, past developments etc.
• Researched design and layout of the newsletters
• Information about multiple channels 7 multiple campaign in newsletters
Newsletter promotionRegular email marketing campaigns to reach out to the target audience.
Response was amazing.
Few statistics18000 Miss Call Registrations
25,00,000+ SMS sent
3,00,000+ WhatsApp Msg.
5,00,000 Voice Call
• To drive registration campaign via miss calls
• Regular feed of SMSs to registered audience
• Recorded voice call to the registered users
• WhatsApp also used as a channel to increase reach and viral share of the curated content
• Information about happenings and events
• Achieved 9000+ fans in 2 months on Facebook.
• Twitter followers were increased from 0 to 500+
• YouTube views were skyrocketed from 100 to 50,000+
• Newsletter campaign got an average opening rate of more than 46%
• Thousands of people gave missed calls to support their leader.
• With proper positioning on social media about Abdul Sattar’s honest and hardworking image, the people’s sentiment towards him has been extremely positive. As a result of this, he won the election from his constituency.
Statistics and Results
What We Achieved
Total cumulative reach of almost a million
More than 100000 people engaged during campaigning
More than 18000 registration from people to support the leader
Positioning as a leader of common people
Mr. Abdul Sattar won the constituency seat in elections