Social Media 101: How To Build Your Social Media Marketing Plan
Tip #2 Create Marketing Strategy
Create a detailed marketing plan with industry related tips, trivia questions and facts
Develop a blog content schedule
Decide what days and at what time you will post
Plug into excel to track easily
Content Ideas For Your Marketing Calendar
Post Your Events
Post your events on Facebook and invite all your Fans
Take pictures and tag fans in the pictures and share on all social networks
Online ResourceFacebook Events
What events can you promote on your networks?
Promote Your Testimonials
Did you recently receive a positive testimonial from one of your clients?
Share it on your social networks
This will generate brand awareness and reinforce your brand's public image.
Do you have customer testimonials to share?
Share Relevant Videos
Search YouTube for videos relevant to your industry
eMarketer shows people are 33% more likely to consume multimedia content than textual content
Online ResourceYouTube
What video content would your fans enjoy?
Share Relevant Content
Provide content your audience will enjoy
Be seen as a “thought leader” and “expert” in your industry
Be the “go to” place for great content
Building trust brings sales
Online ResourceTechnorati Blog Directory
Do you share relevant industry related content?
Ask for LIKES!
Hit Like if you're happy it's Friday
Hit Like if you had a great weekend
Hit Like if you're excited for Halloween
Hit Like if you're in a good mood today
What fun questions can you ask to get likes?
Inspire Your Fans
Engage them with conversation
Once per day post a question, tell them about an issue or inspire them with a story related to your product or service
Online ResourceMotivational Quotes
What quotes would inspire your fans?
Keep Them Informed
Keep your fans updated on what you're working on
If you are planning to release a new product or service in the future, they should be the first to know!
Ask for their feedback before your launch
What new press can you share with your fans?
Educate While Having Fun
Find out what holidays are observed throughout the world
Share the ones relevant to your audience, or share a funny one to inspire likes
Online Resource
Earth Calendar
What fun facts can you share with your fans?
Create a “Fan of the Month” Club
Ask your fans trivia questions and award them points
First to answer correctly wins and gets their name added to the board
Online ResourceFan of the Month
What fun trivia questions can you ask?
Create Weekly Posting Theme
Funny “Mondays” Case Study “Tuesdays”Tools for Success
“Wednesday”Trivia “Thursday”Stop the Press “Friday”Shout out “Saturday”Guess this image
“Sunday”
What weekly content strategy can you create?
Break Out For Learning Session
1. Pick a partner
2. Learn about their business
3. Trade Social Media Marketing Calendars
4. Provide 2 engaging questions related to their business that they could ask their fans
Automate Your Marketing Calendar with Send Social Media
Setup Social Networks for Posting
Sample Exercise Add LinkedIn Group
LikeSocialMedia.com
Manage 30+ social networks Facebook LinkedIn Twitter
How many networks do you currently manage?
Setup Social Streams, Reply Easily
Sample ExerciseAdd LinkedIn Group
LikeSocialMedia.com Stream
Monitor Your ContentFacebookLinkedInTwitter
How do you reply to comments currently?
Monitor Your Brand
Sample Exercise Setup keyword
LikeSocialMedia for monitoring
Monitor Across the Web Brand and Keyword Monitoring Yelp reviews CitySearch reviews
How do you monitor your brand now?
Setup RSS Feed
Sample ExerciseAdd Social Media Explorer RSS
Post Multiple RSS FeedsBe seen as a “thought leader”
and “expert” in your industryBe the “go to” place for great
contentBuilding trust brings sales
What content do you share with your fans?
Import Contacts
Manage All Your ContactsAolGmailHotmailMail.comYahoo.comContact ImporterLinkedIn contactsFacebook contacts
What tools do you use now to manage contacts?
Setup Auto Responders for Birthdays
Schedule auto posts for birthdays and special events
Facebook Auto ResponderLinkedIn Auto Responder
How do you currently send birthday wishes?
Setup Auto Responders for Twitter
Schedule auto tweets, welcome messages and targeted follows
Twitter Welcome MessageTwitter Auto Tweet RepliesTwitter Auto Keyword Follow
How do you grow your Twitter account now?
Setup Auto Responders for Email
Schedule auto welcome email to subscribers
Email Auto Responder ServiceSetup custom welcome emailEmail templates availableSchedule automated messages
How do you manage your email account now?
Setup Group, Easy Posting
Sample ExerciseCreate LikeSocialMedia
LinkedIn Group, Add Linkedin Group and Twitter
Easily Post To Multiple NetworksSave timeManage posts easily
How do you post to multiple social networks?
Market Via Mobile
Send Text Messages
Promotional codes and announcements about deals and sales
Integrate SMS into your own applications
Add a sign-up widget to your website to gather new mobile numbers and potential customers
Do you market to fans via text messages?
Post Your Message
Sample Exercise Post Message to WME page Hit Like if you're excited for Fall Add Image
How do you currently post messages?
Continuing Education
Introducing WebMediaUniversity.com
Social Media Case Studies Library Social Media Applications Directory Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Access to all my recorded Webinars Ability to get Social Media Certification
Benefits of Web Media University
Special Limited Time Offer
FREE Copy of “The Big Book of Social Media: Case Studies, Stories, Perspective” by Robert Fine
*First 5 new Web Media University members with a $19.99/mo membership
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Takeaways
What content can you add to your Marketing Calendar?
How can you save time with Send Social Media?
How do you plan on staying educated about social media?
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
http://www.WebMediaUniversity.com
Phone: 513-204-9324