Transcript
Page 1: Social Media 101: How To Build Your Social Media Marketing Plan

Social Media 101: How To Build Your Social Media Marketing Plan

Page 2: Social Media 101: How To Build Your Social Media Marketing Plan

Tip #2 Create Marketing Strategy

Create a detailed marketing plan with industry related tips, trivia questions and facts

Develop a blog content schedule

Decide what days and at what time you will post

Plug into excel to track easily

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Content Ideas For Your Marketing Calendar

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Post Your Events

Post your events on Facebook and invite all your Fans

Take pictures and tag fans in the pictures and share on all social networks

Online ResourceFacebook Events

What events can you promote on your networks?

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Promote Your Testimonials

Did you recently receive a positive testimonial from one of your clients?

Share it on your social networks

This will generate brand awareness and reinforce your brand's public image.

Do you have customer testimonials to share?

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Share Relevant Videos

Search YouTube for videos relevant to your industry

eMarketer shows people are 33% more likely to consume multimedia content than textual content

Online ResourceYouTube

What video content would your fans enjoy?

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Share Relevant Content

Provide content your audience will enjoy

Be seen as a “thought leader” and “expert” in your industry

Be the “go to” place for great content

Building trust brings sales

Online ResourceTechnorati Blog Directory

Do you share relevant industry related content?

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Ask for LIKES!

Hit Like if you're happy it's Friday

Hit Like if you had a great weekend

Hit Like if you're excited for Halloween

Hit Like if you're in a good mood today

What fun questions can you ask to get likes?

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Inspire Your Fans

Engage them with conversation

Once per day post a question, tell them about an issue or inspire them with a story related to your product or service

Online ResourceMotivational Quotes

What quotes would inspire your fans?

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Keep Them Informed

Keep your fans updated on what you're working on

If you are planning to release a new product or service in the future, they should be the first to know!

Ask for their feedback before your launch

What new press can you share with your fans?

Page 11: Social Media 101: How To Build Your Social Media Marketing Plan

Educate While Having Fun

Find out what holidays are observed throughout the world

Share the ones relevant to your audience, or share a funny one to inspire likes

Online Resource

Earth Calendar

What fun facts can you share with your fans?

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Create a “Fan of the Month” Club

Ask your fans trivia questions and award them points

First to answer correctly wins and gets their name added to the board

Online ResourceFan of the Month

What fun trivia questions can you ask?

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Create Weekly Posting Theme

Funny “Mondays” Case Study “Tuesdays”Tools for Success

“Wednesday”Trivia “Thursday”Stop the Press “Friday”Shout out “Saturday”Guess this image

“Sunday”

What weekly content strategy can you create?

Page 14: Social Media 101: How To Build Your Social Media Marketing Plan

Break Out For Learning Session

1. Pick a partner

2. Learn about their business

3. Trade Social Media Marketing Calendars

4. Provide 2 engaging questions related to their business that they could ask their fans

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Automate Your Marketing Calendar with Send Social Media

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Setup Social Networks for Posting

Sample Exercise Add LinkedIn Group

LikeSocialMedia.com

Manage 30+ social networks Facebook LinkedIn Twitter

How many networks do you currently manage?

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Setup Social Streams, Reply Easily

Sample ExerciseAdd LinkedIn Group

LikeSocialMedia.com Stream

Monitor Your ContentFacebookLinkedInTwitter

How do you reply to comments currently?

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Monitor Your Brand

Sample Exercise Setup keyword

LikeSocialMedia for monitoring

Monitor Across the Web Brand and Keyword Monitoring Yelp reviews CitySearch reviews

How do you monitor your brand now?

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Setup RSS Feed

Sample ExerciseAdd Social Media Explorer RSS

Post Multiple RSS FeedsBe seen as a “thought leader”

and “expert” in your industryBe the “go to” place for great

contentBuilding trust brings sales

What content do you share with your fans?

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Import Contacts

Manage All Your ContactsAolGmailHotmailMail.comYahoo.comContact ImporterLinkedIn contactsFacebook contacts

What tools do you use now to manage contacts?

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Setup Auto Responders for Birthdays

Schedule auto posts for birthdays and special events

Facebook Auto ResponderLinkedIn Auto Responder

How do you currently send birthday wishes?

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Setup Auto Responders for Twitter

Schedule auto tweets, welcome messages and targeted follows

Twitter Welcome MessageTwitter Auto Tweet RepliesTwitter Auto Keyword Follow

How do you grow your Twitter account now?

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Setup Auto Responders for Email

Schedule auto welcome email to subscribers

Email Auto Responder ServiceSetup custom welcome emailEmail templates availableSchedule automated messages

How do you manage your email account now?

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Setup Group, Easy Posting

Sample ExerciseCreate LikeSocialMedia

LinkedIn Group, Add Linkedin Group and Twitter

Easily Post To Multiple NetworksSave timeManage posts easily

How do you post to multiple social networks?

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Market Via Mobile

Send Text Messages

Promotional codes and announcements about deals and sales

Integrate SMS into your own applications

Add a sign-up widget to your website to gather new mobile numbers and potential customers

Do you market to fans via text messages?

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Post Your Message

Sample Exercise Post Message to WME page Hit Like if you're excited for Fall Add Image

How do you currently post messages?

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Continuing Education

Introducing WebMediaUniversity.com

Social Media Case Studies Library Social Media Applications Directory Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Access to all my recorded Webinars Ability to get Social Media Certification

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Benefits of Web Media University

Page 29: Social Media 101: How To Build Your Social Media Marketing Plan

Special Limited Time Offer

FREE Copy of “The Big Book of Social Media: Case Studies, Stories, Perspective” by Robert Fine

*First 5 new Web Media University members with a $19.99/mo membership

“More social media case studies than any other book I’ve read on Social Media. If you are looking for examples across all industries of how social media has been used, this is your book!” - TLP

*4 month minimum membership required

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Takeaways

What content can you add to your Marketing Calendar?

How can you save time with Send Social Media?

How do you plan on staying educated about social media?

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Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Media University

http://www.WebMediaUniversity.com

Phone: 513-204-9324

[email protected]


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