Download - Snapchat Stories, Vine Videos and YouTube
Marketing
Meets
Technology
Snapchat
Stories
Snapchat offers real-time communication
and is a great space to create excitement
surrounding your services and/or
products.
With over a million active users a day,
the potential reach is massive.
Showing and sharing ‘snaps’, is your
personal view of the world.
• 100 million+ active users daily
• 70% female & 30% male
• 71% under 21
• 400+ million snaps sent daily
• Snapkidz available
Fast Facts
• filter
• lenses
• screenshot
Learn the Lingo
• snap
• story
• chat
• replay
• snapcash
Learn the Lingo
• snapcode
• snapcode selfie
• score
• trophy case
• stickers
• sponsored lenses
• 3V advertising
• local
• premium
• live story
Advertising
• discover
• can scan ghost (to add)
• people send snaps of everything
• get a student to snap
• promote snapchat on other outlets
• teens can’t get enough, parents
fear it & investors love it
Mad Takeaways
Vine
Videos
Vine is app that allows users to create six second
videos that loop continuously.
Companies can capture the millennial market who
are active on this channel and follow brands, celebs
and friends.
To be successful remember constraint requires
creativity and you must capture your audience
immediately.
• 1 billion+ vine loops played daily
• 70% users millennials
• weekends most popular time
• owned by Twitter
• 5 vines tweeted/second
• launched January 2013
Fast Facts
Learn the Lingo
• vine - short six second video
• viner - someone who regularly uses the platform
• on fleek - when something is on point or perfect
• activity tab - where activity is tracked
• squad - regular group of friends
• loop - six second period of video
• yaaaaaas - same as yes but enthusiastic
Advertising
• free for business
• creativity is key
• audience is ambassadors
• access to audience’s audience
https://www.youtube.com/watch?v=RtQqFWD5Ark
Mad Takeaways
• add music
• can browse (by hashtag or topic)
• can’t access album, must be live
• challenge to craft something in six seconds
YouTube
Youtube is a video sharing website where
content ranges from education, and
entertaining - to eerie.
Social media personalities, brands and
pets are all active on this platform.
YouTube offers an abundance of
information and entertainment.
• Created 2005
• 1 billion+ users
• 4.5 billion+ videos viewed a day
• 400 hours+ of video uploaded/minute
• 76+ languages
• 40 minute sessions (average)
• ‘Hello’ by Adele received 100 million+ views in 5 days
Fast Facts
Learn the Lingo
• channel
• subscriber
• embedding
• favourites
• playlist
Advertising
• TruView ads
• Youtube space team
• in-search, in -slate, in-display
• influencers
• targeting
Advertising
The Ellen Show
WestJet
Mad Takeaways
• customize channel
• portray ideal lifestyle
• be unique
• keep channel organized
• share videos across all outlets
• put thought into titles & tags
