(III)

Smart TV content converged service & social media 智慧電視內容匯流服務與社群發展

Chen JingFung (Grace)

at The Department of Communication, National

Chung Cheng University

2012/10/18

© 2012 Grace@iii.org.tw

1

content distribution curation

social

Ecosystem

(III)

outline

• What’s TV?

– World wide connection

• Content issue

– Web, native, Hybrid Apps

– Distribution -> sync -> monetization

• Social media

– Some case studies

• Conclusion

© 2012 Grace@iii.org.tw

2

(III)

Computer == TV (?)

• Super computing in one device

© 2012 Grace@iii.org.tw

3

or

(III)

Hybrid TV

© 2012 Grace@iii.org.tw

4

Cord-cutters?

(III)

HbbTV development

© 2012 Grace@iii.org.tw

5

HbbTV 1.5

(2012)

CEA-2014

(CE-HTML) TS 102 809

Vol 7

Content &

service

Protection

Vol 2

Media

Formats

Vol 5

DAE DVB-SI

(EIT-Schedule)

CSS2 DOM2 XHTML

ISO/IEC MPEG-DASH

23009-1

Common Encryption 23001-7

HbbTV 1.0 TS 102 796

Audio & video

formats

DAE

W3C specs

DRM1

DRM2

DRMn

HbbTV TS 102 796

TS 102 809 CEA-2014

(CE-HTML)

(III)

More applications cause more bandwidth needs

© 2012 Grace@iii.org.tw

6

Mobile voice call (6 ~ 12 kbps)

Text based E-mail (10 ~ 20 kbps)

Music Streaming (28 ~ 300 kbps)

Video Conferencing (384 kbps ~ 3 Mbps)

Web Browsing (1 or more Mbps)

Internet streaming video (1 ~ 2 Mbps)

Telecommuting (1 ~ 5 Mbps)

SDTV (2 Mbps)

Gaming or Enterprise

Applications (1 ~ 10 Mbps)

Basic High Speed Internet (5 Mbps)

HDTV (7.5 ~9 Mbps)

Multimedia Web Interaction (10 Mbps)

Enhanced, high-speed Internet

(10 ~ 100 Mbps)

1

10

100

1000

10000

100000

0 2 4 6 8 10 12 14

Ref: Rysavy research associaction

(III)

More devices will be embedded Internet connectivity (over 570 million house by end-2016)

• 48.3% people think IP-delivered video

have on traditional TV (ref: Informa)

© 2012 Grace@iii.org.tw

7

(III)

CE manufactures – value chains will change !!

• TV manufacturers

• Other service providers (e.g. Hulu, Youtube)

• Content providers

• Games console manufacturers

• Other device manufacturers

• Internet companies

• IPTV operators

© 2012 Grace@iii.org.tw

8

• Broadcasters

• ISPs

• Cable operators

• Satellite operators

• Free-to-air TV operators

ref: Informa

(III)

Multi-faced Approach in a connected world

© 2012 Grace@iii.org.tw

9

Content

producers

(right

holders) Broadcaster

OTT

aggregator

(Pay-TV

operator)

Online

video

platform, App

platform

CDN

content

distribution

Connected-

TV

integrators

Advertiser Media

agencies

Video

ad

server

Payment

engine

Video ad

network

Service

distribution

platform

Device

manufacturer

Retail support

provider

customer

ref: Informa

(III)

Content: Multi-screen displayers

(many devices)

© 2012 Grace@iii.org.tw

10

Smart phone

Tablet

PC

infortainment systems

TV

(III)

Content: Metadata flows for capturing

© 2012 Grace@iii.org.tw

11

User defined (static info.)

Live camera for dynamic downloading

ref: EBU technical

interface

interface

put

get

Contextual

production

information

Technical,

dynamic

descriptive &

production info.

Lists for

selection

Production

device

metadata

Camera Unit

Lens Unit

Microphone

Unit

(III)

Different Streaming Applications

• Multiple resolutions

© 2012 Grace@iii.org.tw

12

resolution bandwidth

available

Home

network

Netflix SD(480p) 1.5 Mbps

DVD 3Mbps 3.0+ Mbps

~ more

HD(720p) 5Mbps

PS3 HD 5+Mbps 5.0+ Mbps

~ more

1080p 8+Mbps

Hollywood

Film

Blu-ray

(1080p24)

4-8Mbps

youtube 1080p 3.6Mbps

iPad 2.37Mbps

(III)

Content issue

• Web, native, Hybrid Apps

– TV Apps

• Distribution

– Network balanced (CDN, multiple rate…)

– Sync solution (video, audio…)

• Introduction some applications

• Content sync services

– Application Monetization

© 2012 Grace@iii.org.tw

13

(III)

More apps has been in the world

# of

Apps

# of

devices

App be

downloaded

Google 675,000 500

millions

25 billion

Apple 700,000 400

millions

21 billion

Microsoft 100,000

RIM 105,000

© 2012 Grace@iii.org.tw

14 Ref: google

(III)

Web App vs. native App

Web Apps Native Apps

Explains Browser-based for smart

phone & tablet

Built for a particular device & its

operating system

Core tech.

HTML, CSS & Javascript Java, Object C or some other

programming language

• Downloaded from a

central web server

• support offline use

Download from a web store &

install on the device

Pros

Cross-platform

compatibility

Leverage device-specific

hardware & software

Can access & bookmark a

URL via mobile browser

• Can integrate with on-board

apps (calendar…)

• More compelling user

experience(GPS…)

• Run offline

Cons Require a connection

function

Across multiple devices, separate

version of the app

© 2012 Grace@iii.org.tw

15

Ref: 2012 Lionbridge

(III)

hybrid App

© 2012 Grace@iii.org.tw

16

Hybrid Apps

Explains Native Apps with Web Apps inside

Core tech.

HTML, CSS, and JavaScript, and reuse it across different

devices

• HTML5 support on-board functionality

• HTML5 is supported on the big three platforms (iOS,

Android, RIM)

Pros

A custom native apps for different mobile platforms or

creating a single less-capable web app on any device via its

browser

• reduce development time and cost, minimizing custom

coding work

• To the user, a well-designed hybrid app looks very

similar to a native app

• A local storage can support to run offline

Cons Design issue: The web-based and native functionality

should blend together seamlessly

Ref: 2012 Lionbridge

(III)

TV Apps

Controller Apps

Companion Apps

Interactive Apps

© 2012 Grace@iii.org.tw

17

Control the

application via

smart phone or

tablet

Play TV content

(ex. Behind the

scene) via smart

phone or tablet

Seamless

connection

among TV, smart

phone or tablet

(III)

Apple's "closed ecosystem"

© 2012 Grace@iii.org.tw

18

(III)

Digital television distribution

© 2012 Grace@iii.org.tw

19

Provisioning

service

Content Content management

system VOD

Live TV

Content

delivery

network

Multi-screen middleware

Core

service

Apps VoD

LTV

PPV

PVR

search

proxy

CDS

CBA

Multi- type

of devices

Web

TV

IPTV/hybrid

/cable TV

Tablets

Mobile TV

Portal traffic

Server-side push

Client interface

3rd party apps services

(III)

User request via OpenCDN a network balanced work

© 2012 Grace@iii.org.tw

20

ISP ISP

Physical

network

(content

forwarding)

Connection

plane

(network

mediation) Content Mediation servers

get

Content

servers

(content

mediation)

Consumer

cache

origin

Ref: openCDN

(III)

Open CDN – cache deployment

© 2012 Grace@iii.org.tw

21

Regional

& National

network

Access &

backhaul

Networks

3rd parties networks

& international

networks

Transit link

Origin Content

Servers CD

N

ca

ch

e

CD

N L

ast

Mile

Open

Interface btw

all catches

Congestion

control btw

caches & users

Ref: openCDN

(III)

Dynamic Adaptive Streaming - 2012 Olympics (Belgian public broadcaster VRT) -1

• Deploy 5 encoded/packaged streams & an Http server

© 2012 Grace@iii.org.tw

22

Video

codec

Video

BR

(kbs)

resolutio

n

Fram

e rate

(fps)

Audio

codec

&

BR(kps)

1

H2

64

ba

se

line 1500 960*540

25 A

AC

-LC

64

2 750 640*360

3 500 480*720

4 250 320*180

5 128 12.5

6 NA NA NA NA

(III)

Dynamic Adaptive Streaming - 2012 Olympics (Belgian public broadcaster VRT) -2

© 2012 Grace@iii.org.tw

23 http://dashpg.com/?page_id=194

http Cache

ProMedia

Live

Wowza

Media server

origin

HERO

Unified

Streaming

server origin

Elemental

Live

KeyOS

CDN

IP

SDI

SDI

iOS app

Android app

PC & Mac

Adobe Player

Android

Adobe

browser

(III)

2nd screen audio & video sync

• Compose both from different resource

© 2012 Grace@iii.org.tw

24 Christopher Howson, Eric Gautier, Philippe Gilberton, Anthony Laurent and Yvon Legallais, “Second Screen TV

Synchronization”, 2011 IEEE International Conference on Consumer Electronics - Berlin (ICCE-Berlin)

Application

Internet

radio

DVB-T

(broadcasting)

sync

(III)

2nd screen sync applications

© 2012 Grace@iii.org.tw

25 Ref: Nicolas Weil

Video recognition: match

live & pre-recorded content Audio recognition

(III)

Fingerprinting & watermarking co-work

• fingerprinting • watermarking

© 2012 Grace@iii.org.tw

26

Analyses

content

名稱 Media 技術特徵

Fingerprinting Audio 需要參考資料庫+2nd screen架構需支援

watermarking Audio/video 需要修改內容(編解碼都要配合)

Extract

unique

feature to

identify

Matc

h

identifies

2nd screen

Ref.

fingerprint

Ref: digital2disc

Modify

content

Hide info.

(embedded

imperceptible)

A/V Special

detector

Imperceptible

info.

encoder decoder

Pick up

TV sound

(III)

Content sync: Other applications

© 2012 Grace@iii.org.tw

27

http://www.engadget.com/2012/01/10/samsung-

smarthome-wifi-washer-and-dryer-hands-on-video/

Samsung SmartHome WiFi Washer

& Dryer Android APP

Voting application

http://blog.eltrovemo.com/529/synchronized-second-

screen-technologies-panorama/

(III)

Content sync: Tavess’s customer service

© 2012 Grace@iii.org.tw

28

Tavess http://www.tavess.com/mac/index.php

Biz members

OEMs

Ad Networks

Publishers/ Aggregators

operators

Mobile platforms

App Developers

Content providers

App Stores

Customer service (passive)

Inquire (online)

(III)

Content sync: Interactive advertising service

© 2012 Grace@iii.org.tw

29

STB User’s

preferences

(dictionary) iSpotManager

IDTV provider

Interactive

spot

Interactive

spot

Interactive

spot

Feedback info

User’s profile,

interactions…

advertiser

Advertising agent

Id

Ref: IEEE

(III)

Application Monetization

Existing Advertising methodologies

© 2012 Grace@iii.org.tw

30

Experimentational dynamic Ad-insertion

approaches

MS

windows

media

← playlist approach (server vs.

client)

Event switching btw live

streams & on-demand stream;

only for MS

Sta

ndard

BIFS ← MPEG4’s binary language,

Object Descriptors; Complexity

Use to define behavior of

objects (2D-3D) on a MPEG4-

Part11

SMIL

(1998

~

← combine animation & media

objects to provide Ad in Hybrid

content delivery network to

extend media as video, audio,

images & text.. Ref: Tech Mahindra 2010

(III)

Google + VOGUE FashionTube

© 2012 Grace@iii.org.tw

31

jump

Key point: Monetization

Ref: http://www.youtube.com/user/FashionTube2011

(III)

In-app Ad service: Google vs. Apple

© 2012 Grace@iii.org.tw

32

In-app billing

system (Google)

In-app purchase

system (Apple)

(III)

In-app Ad: Samsung AdHub

© 2012 Grace@iii.org.tw

33 Ref: marketingdirecto.com

Samsung Adhub

match the right ad

with the right channel

advertiser publisher user

Interactive ads can

support many click-

to actions

(III)

Social media

• History of social media

• case study

– Facebook TV, mobile application, cloud

computing

– Social marketing example

– Mobile Gamification Solution

© 2012 Grace@iii.org.tw

34

(III)

History of social media

The Infant years

Social networking’s Adolescence

Biz Grows up

(curation+social+biz)

© 2012 Grace@iii.org.tw

35 http://www.digitaltrends.com/features/the-history-of-social-networking/

• BBS : text-only

exchanges of data

• CompuServe :

business-oriented,

share files & access

news

• AOL as a pilot of

today’s social network

• Classmates.com: a

virtual space, not create

profile (boasts 540

million accounts)

• SixDegrees.com: first to

allow its users profiles,

invite friends, organize

groups…

• BlackPlanet.com: for

niche, demographic-

driven markets (3 million

visitors/month)

(III)

Zeebox: a Facebook TV application

Zeebox analyses audio/video

signal of live TV

Internet-driven experiences

(involve social feature)

Augments every TV show

© 2012 Grace@iii.org.tw

36

the click-to-buy tags

sync with things

playing on TV

2nd screen as

a controller

Ref: zeebox Ltd

Which friends are watching?

What are people saying?

Who plays online-game?

Where can I buy the T-shirt?

advanced video

fingerprinting to

recognise ads as

they appear on TV

do all the

hard work

(III)

Zeebox – iPad showtime

© 2012 Grace@iii.org.tw

37

Show branding

• Matching the

TV show

Ref: zeebox Ltd

Plug-in Zone

• “programme” &

“playground”

zones contain

partner HTML

• Playalong

games, video,

social media

curation, voting,

polling …

Twitter config

• Focus on

particular

Twitter

streams

Zeetags

• Triggering pop-

ups, websites,

purchases,

videos

• Pre-time

against

timecode /

operator

triggers live

tCommerce

• Apps & download

• Zeetags links to tCommerce

(III)

Could-service for provisioning – Zeebox on a Amazon Web Service (AWS)

• AWS-Zeebox case supports 100 deployments/ week

© 2012 Grace@iii.org.tw

38 Ref: zeebox Ltd

Network &

hardware layer

OS/application

layer

No late night call-outs

to data centres

Have zeebox

hardware 1.0

Toolkit for building

scalable services

ELB • Auto-scaling load

balancer

• 便宜

• As a HA proxy網站分流 + logging…

Route 53 • Highly scaled DNS

• Cheap & integrated

with ELB

• 500 entries

Simple DB • Lightweight BigTable

NoSQL with simple

HTTP interface

• Non-relational data

store

Services available

via APIs

AWS resources can

be managed

programmatically by

open source

boto python library

Deployment of 25

sub-systems entirely

automated,

repeatable & across 3

environments

Requirement:

Pro-active(auto)

reactive fire-fighting

>

(III)

Pinterest Marketing

© 2012 Grace@iii.org.tw

39 http://www.viralblog.com/social-media/how-to-get-your-pinterest-

marketing-data/

(III)

Chiquita’s FanFun app Mobile Gamification Solution

• Earn 2012 IBM LEADER Award

• FanFun app for both iOS & Android

• In-app “banana finder” – Focus on retail

locations & interactive games

© 2012 Grace@iii.org.tw

40 Ref: funmobility.com

(III)

Conclusion

© 2012 Grace@iii.org.tw

41

Many devices

Much content

carriers

Social media

linkage

together

Mobile-social

Moms

(III)

APPENDIX

© 2012 Grace@iii.org.tw

42

(III)

Media and Broadcast

© 2012 Grace@iii.org.tw

43 http://ovum.com/section/media-and-broadcast/

(III)

Explosion of Social Media Marketing

© 2012 Grace@iii.org.tw

44

http://mediamaxweb.com/?page_id=83

(III)

© 2012 Grace@iii.org.tw

45

(III)

© 2012 Grace@iii.org.tw

46 Ref: http://www.slideshare.net/jmacofearth/8-steps-to-social-media-success