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Page 1: Skinny Powerpoint
Page 2: Skinny Powerpoint

Management and Board of Advisors

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Michael Salaman, ChairmanMichael Salaman serves as the company's Chairman. Mr. Salaman has over 20 years experience in the area of new product development and mass marketing. Mr. Salaman began his business career as Vice President of Business Development for National Media Corp., an infomercial marketing Company in the United States from 1985-1993. From 1995-2001, Mr. Salaman founded American Interactive Media, Inc., a developer of set-top boxes and ISP services. In 2006, Mr. Salaman founded Skinny Nutritional Corp as a marketing and distribution company, focus in the beverage sector.

Ron Wilson, President and CEOMr. Wilson brings over 38 years of exceptional hands-on experience from manufacturing, sales and delivery to delivering quality products in a highly competitive market. Over the years, Mr. Wilson held various positions within Coca-Cola Bottling Company, rising from division manager to Vice President/General Manager of the New Jersey division.

In 1985, he became the President and Chief Operating Officer of The Philadelphia Coca-Cola Bottling Company. Mr. Wilson led the company to become the fourth largest Coca-Cola bottler in the country. While at the helm, Mr. Wilson was also President of The Coca-Cola Bottlers’ Association and a Vice President of The Dr. Pepper Bottlers’ Association. In October 2008, Mr. Wilson was inducted into the Beverage World Soft Drink Hall of Fame.

Don J. McDonald, CFO Mr. McDonald has over 25 years of experience as a senior executive and 19 years experience in the cable television, broadcast and video production industries with expertise in financial management, sales, marketing and corporate governance. Since April 2002, Mr. McDonald has served as the President of Summit Corporate Group, Inc., providing executive management and corporate advisory services to a number of companies. Prior to that, from March 1999 to March 2002, Mr. McDonald was the President of Directrix, Inc., a publicly-traded company providing media production and distribution services. Prior to that, Mr. McDonald in an executive capacity for a number of companies including President of National Media Corp., LSI Communications, Inc. and Spice Direct Entertainment Co. Mr. McDonald graduated with a B.S. from Villanova University in 1974.

Management

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Cliff Oster, Manufacturing and Product DevelopmentMr. Oster served as Director of Operations of Glaceau (Vitamin Water) from inception in 1999 until 2007 when the company was acquired by Coca Cola. At Glaceau, Mr. Oster was responsible for all purchasing, co-packing management and quality control including insuring water quality and PET performance. Mr. Oster assisted in writing the Vitamin water’s production manual and was responsible for identifying, operating and managing production facility plants. Mr. Oster’s prior experience included positions as Purchasing Director for After the Fall which was acquired by Smuckers in 1994. Mr. Oster has his BA from Wagner College and MA from Brooklyn College.

Joe Gisondi, National Sales ManagerMr. Gisondi serves as our National Sales Manager.  Mr. Gisondi's background includes 10 years with the Philadelphia Coca-Cola Bottling Company.  His expertise includes the successful solicitation of new accounts in the DSD field, the roll out of new products and the cultivation of key business relationships.  He will be responsible for the rollout of Regional and National accounts across the United States.  Mr. Gisondi's accomplishments at the Philadelphia Coca-Cola Bottling Company include the launch of both Dasani Water and Vanilla Coke, top District Sales Manager in the Philadelphia region and his proven track record of the successful growth of sales volume. Mr. Gisondi will be a key component in the relationships built with Skinny Nutritional Corp's distributors and their customers.

Management

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Board of AdvisorsPat Croce Successful fitness and physical therapy entrepreneur, former President of the Philadelphia 76ers, sports team executive and owner, motivational speaker and TV personality with passion for a fitness driven lifestyle. Mr. Croce has personally formulated the ENERGY / Acai Grape Blueberry blend and will be instrumental in promoting the Skinny Water products.

Michael ZuckermanDrawing on Zuckerman & Honickman’s centuries worth of packaging experience, Mr. Zuckerman bring unparalleled expertise in beverage packaging & manufacturing including Skinny Water’s proprietary hot-fill bottle and co-packing relationship. In addition, Mr. Zuckerman provides a direct conduit to proven talent within the beverage industry. Sourced bottles for Vitamin Water, Sobe, and Fuze

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Skinny Beverages2008 - 2009

“This is the absolute best no calorie, good for you drink I have ever tasted.I am currently in a medically supervised weight loss program and I bought a bottle to the Doctors Office and told them that they need to try it and get it for the patients!” Cynthia Kurpiewski

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OverviewSkinny is the Next Generation of Functional Beverages:

• Zero Calories, Zero Sugar, Zero Sodium, Zero Guilt

• Targeted specifically to 18-35 year old men & women who are calorie-conscious consumers

• Multi-functional - hydration, fitness, vitamin-enriched and weight-management beverage, a new beverage category

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Overview all water isn’t SKINNY1

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62.

5 C

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100

Ca

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es

200

Ca

lori

es

100

Ca

lori

es

25

Ca

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140

Ca

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25

Ca

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10

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Blend

Calories (bottle)

Sugars g

Carbs

Serving Size oz.

oz. / Bottle

Calcium mg

Potassium mg

Sodium mg

Vitamins

Other

Passionfruit

Lemonade

Energy Fitness Water

Slenderize Mango Melon

Light Weight

Challenge

Zero

Zero

Zero

8

16

70

99

Zero

A,C,E, Niacin, B6, B12

EGCG, HCA, Chromium, Catechin, Folic Acid

125

33

33

8

20

-

-

-

C, Niacin, B6, B5, B12

Caffeine, Guarana

25

4

6

8

16.9

-

-

70

C, Niacin ,B6, B12, E

Pantothenic Acid

10

0

2

8

18

-

-

10

C

HCA, Chromium, L-Carnitine

12

0

3

8

20

-

-

38

C

HCA, Chromium, Carnitine

10

2

2

8

16.9

100

-

-

D

EGCG. Resveratol,

Caffeine

100

24

24

8

20

-

180

95

Niacin, B6, B12

Pantothenic Acid

Overview Label ComparisonsSkinny Water

Vitamin Water

Propel Fuze SobeLean

Function Life Water

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SUPER-CHARGED so you can be.

Acai (ah-sigh-ee) is the high energy

berry grown in the Amazon. Get the

skinny and

get more done with an extra energy

boost when you need it most. To keep

your metabolism going, Skinny Water®

also has a combo of EGCG, a green tea

extract, SuperCitriMax® and

ChromeMate®. Eat healthy and exercise

regularly, it’s good for you.

Count on this energy to breeze you

through your yada-yada day and get you

back to your happy place.

Hi-Energy

Guarana+Ginseng+L-Carnitine+B Vitamins

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SURVIVING just got a whole lot easier.

Skinny Water® has great taste without

the sugar and a combo of EGCG, a

green tea extract, SuperCitriMax® and

ChromeMate® to keep your metabolism

going and give you all the skinny you

need. Plus key vitamins to help tackle

your hectic or not so hectic day (who are

we to judge).

Eat healthy and exercise regularly, it’s

good for you and then the rest is easy

because this little yellow survival kit

has got your back.

Total-V

B Vitamins+C+E+A+Folic Acid+Magnesium+Calcium

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Here's the skinny… everyone wants to

be in shape (oblong isn't one of them).

Goji Berries were used by the Chinese

for 6,000 years to promote

longevity and stamina. Skinny Water®

has a special combo of EGCG, a green

tea extract, SuperCitriMax® and

ChromeMate®, to keep your metabolism

going. Eat healthy and exercise

regularly, it’s good for you.

Plus this also has d-ribose for sustained

energy, calcium, and potassium, a key

electrolyte. Now it really looks like things

are shaping up.

Shape

D-Ribose+L-Leucine+L-Valine+Potassium+Calcium

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CURB your inner snacking cravings and

keep the extra lb’s away. Pomegranates

are rich in polyphenols, some of the most

powerful antioxidants. Combined with

EGCG, a green tea extract, SuperCitriMax®

and ChromeMate® will help you get the

skinny and keep your metabolism going.

Eat healthy and exercise regularly, it’s

good for you.

With this defender of the waist line on your

side, you'll be able to take on whatever life

throws at you ... and look good doing it.

Crave Control

Calcium+Potassium+EGCG

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Three X's and you're in... the skinny club.

Skinny Water® with a special combo of

EGCG, a green tea extract,

SuperCitriMax® and ChromeMate®, to

keep your metabolism going. And these

three X's won't ever strike out, with the

antioxidants (Lutein, EGCG and

Hesperidine), to keep you looking and

feeling like an A-list movie star.

Eat healthy and exercise regularly, it’s

good for you.

XXX-Detox

Lutein+EGCG+Hesperidine

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Skinny Water Future Product Lines

• Orange Cranberry TangerineImmunity/Super C

• Blackberry YumberrySkinny Beach/High Antioxidants

• Citrus Lime MelonLiquid Yoga/Focus

• Skinny Teas - First all-natural sweetened zero calorie functional tea with “Skinny Sweet”

Proposed Packaging

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Sales and

Marketing

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2008-09 Key Chain Successes

COMING SOON!Turkey Hill (226)

Rutters (57)

Kroger (Divisions TBD based on distributor coverage)

Fast Mart (208)

7-11 (5000+)

Alberston’s Southwest Division

Sunoco A-Plus

Great Value/Super Valu (70)

Gelson’s (Southern California)

ACME (130 STORES)

WALGREENS (240 STORES)

WAWA (196 STORES)

REDNERS (51 STORES)

GIANT-CARLISLE (149 STORES)

TARGET (1650 STORES)

HOLIDAY FOOD (28 STORES)LUKOIL (PA, DE & NJ)ALBERTSON’S (46 STORES)WEIS MARKETS

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Current DistributorsMid-Atlantic: Victory Beverage/ Red Bull/ Philadelphia Harrison Beverage/AB/NJHigh Grade Beverage/AB/NJSeaview Beverage/Snapple/NJBeverage Network of Maryland

Ohio Valley:Power Pak, Red Bull, Logan Beverage/Red Bull, L.T. Verrastro/Red Bull, North Eastern Pa.

Mid-West:Capital Beverage/AB, Fridley MNThorpe Distributors/AB, Rodgers MNCollege City Distributors/AB, Dundas MNCarlson & Lyter Distributing/AB Baxter MN McDonald Distributor's/AB, Pine City MNSchott Distributor's/AB,Rochester, MN

South WestGolden Eagle/Spike Beverage/AB, State of AZHeimark Distributing/AB,S. CAPrestige/Red Bull, S.CAAllied Beverage/S.CA

New England: Farrell Distributing/AB, State of VermontBellavance Beverage Co./AB, Nashua N.H.New Hampshire Distributor/AB, Concord N.H.ROGO Distributing/ CTB&E Distributing/CTTomassetti Distributors/CTGreat State/AB Boston, MA

Mid-South: Brown Distributor's/AB, Richmond VA

 

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Pac- N.West/West: San Francisco, Las Vegas, Reno, Jasper, Anchorage, Seattle, Portland, Boise, Billings

Mid South-West: Dallas, Oklahoma City, Albuquerque, Denver

Mid-West: Indianapolis, Chicago, St. Louis, Wichita, Cincinnati

South West: S. Cal, Salt Lake City, Hawaii

Upper Mid West: Des Moines, Milwaukee, Detroit, Omaha, Bismarck, Rapid City

Southeast: Miami, Orlando, Tampa Bay, Jacksonville, Atlanta, New Orleans, Mobile, Birmingham, Jackson

Mid-South: Charlotte, Lexington, Nashville, Charleston, West Virginia

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Michael SalamanChairman

Ron Wilson President and CEO

Christopher WilsonV.P. DSD

Sales Operations

Joe GisondiV.P. National

Chain Accounts

Tarik Ferron RM Mid-Atlantic

NJ, PA, DE, MD, D.C. 3 SALES PEOPLE

Vanessa Buckwalter RMOhio Valley

Western PA, Ohio1 SALES PERSON

Steve Brackett RMNew England

CT, NH, VT, ME, MA, RI1 SALES PERSON

Lower Pac- WestN. CAL, NV, CO, MT 1 SALES PERSON

Michelle Spieker RMUpper Mid-West

MN, IA, WI, MI, ND, SD2 SALES PEOPLE

South East FLA, GA, LA, AL, AR,MS

3 SALES PEOPLE

Mid-SouthSC, NC, WV, VA, TN, KY

1 SALES PERSON

Mid-South WestTX, OK, NM, NE

1 SALES PERSON

Upper Pac-WestWA, OR, MT, WY, ID, AK

1 SALES PERSON

Mid-WestIN, IL, MO, KS

1 SALES PERSON

South-WestS. CAL, AZ, UT, HI3 SALES PEOPLE

New York3 SALES PEOPLE

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Integrated Strategy that is centered around a

“True Partnership” with Wholesalers

Marketing Strategy

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Skinny on display

• Open Air Cooler• Counter Cooler • Barrel Cooler

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Full Catalog of Point of Purchase

• Cooler Static

• Floor Graphic

• Case Stacker Display

• Pallet Display

•Coupon Cling

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Fleet

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Market Launch Events

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Sampling Teams

We have sampled over 250,000 bottles in 2008

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• Radio Station Concert Series

• Runs

• Cycling Events

• Happy hours at Bars

and Night Clubs

• Community Events

• Sporting Teams

Event Marketing

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St. Paul SaintsSkinny Water ParkNaming Rights

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Advertising Support

Billboard

Bus Stop

Aerial banner

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Create a demand for Skinny Water

on college campuses across America

with Skinny “Teams” that will sample, promote

and advocate our brand messaging and culture

Skinny U

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National Advertising SupportPeople Style (November 21)

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Public Relations and Hollywood Outreach Campaign


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