Axel Hoffart Stephanie Ram Arianna Dametto Kimberley Woodward Jon Tingling

Agenda

• Crowd Psychology• Organizing Crowds 101–Who, Why, How

• Crowd Sourcing• Current Trends • Community Building Plan – Tips• Fork Activity

Classic Crowd Psychology

What is a crowd?

“a set of individuals who share a common social identification of themselves in terms of that crowd” Henri Tajfel

Organizing Crowds 101

Organizing Crowds – Who?

Who organizes and leads crowds?

Organizing Crowds – Who?

• Social media is a tool, NOT the cause• Starts with a few• Those who take up the cause • Self Organizing Crowds

Organizing Crowds – Who?

• http://www.youtube.com/watch?v=8lrGZnKf8

Organizing Crowds – Why?

What motivates people to participate in a crowd?

Collective ideologies arouse peoples commitment to action. The homogeneity of individuals in a crowd can be attributed to the fact that they are all acting on the basis of a common beliefs and social identity.

Organizing Crowds – Why?

• Common Goals - Connection

• Economic instability and Politics

• People feel a need to take action

• Social Media used as a channel for organizing crowds creates synergy effects over to traditional mediums

Organizing Crowds – Why?

Why do you get involved?

Organizing Crowds – How?

• Few creating meaningful content- people will feel compelled to share it

• Getting the right message into the right hands

• Reaching the masses- Snowball effect/Virality- Echo effect

• Traditional media can join in• Real-time updates

Organizing Crowds – How?Norway

Organizing Crowds – How?

Organizing Crowds – How?

“If one man can show so much hate, imagine how much love we all can show together” –

Tweet by Helle Gannestad

CrowdSourcing – What is it?

What is it?

Today’s Application

Advantages

Risks

Concluding Thoughts - Crowdsourcing

Why is this relevant to our discussion on Organizing Crowds?

How can businesses benefit today?

Trends

• Activities• Locations• Algorithms–Web 3.0 Infrographics (Ex. Hunch)

• Microvolunteering – Sparked

#Bringafork

Tips Community Building Plan

• Make it meaningful and valuable• Medium• Evangelists• Easy to Share• Consistency • Allow crowd to have voice • Flexible - proactive and reactive • Listen and respond

Questions?

Weekly Discussion

• We will be posting our first discussion today before 3 pm

• Every day we will post an article to discuss until the next class

• Follow us on Twitter #bringafork• Connect with us on the group

facebook page

Thank You!