Transcript
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SEARCH ENGINE OPTIMIZATION

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Spreading Vision Innovation Across India

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About

“To make ourselves as valuable to our clients as they are to us…”

Mission

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Established in 2009

Focus on:

• Strategic innovations: strategic advice and flawless implementation

• Providing clients with custom made teams comprising senior talent with relevant experience

Team of 7 in Delhi and growing

All India network of affiliates who allow local expertise and competition updates

Who We Are

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Brand Manuals

Positioning / Message Development

Website Design & Development

Mobile & Web App Development

Social Media

Reputation Management

Corporate Social Responsibility

Strategy&

Execution

Media Training

Live Streaming Services

E-mail Marketing

Graphic Design

Presentation Training

OUR INTEGRATED SERVICES

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Some of Our Clients

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Search Engine OptimizationSEO

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SEARCH ENGINE OPTIMIZATION

SEO begins in the design and planning phase - focus on content, usability and link structure. The more complex your website is the more time you should spend planning your site. Your web design architecture should match your goals, objectives and offerings.

•Organize your information into cohesive structures

•Design your navigation to support your site structure

•Reinforce your page topics

•Conveys relevance to the search engines

With this SEO proposal, your website’s pages will attract visitors who are searching on specific keywords and keyword phrases. This is what targeted traffic means – getting people to view your website that want to see the content.

OUR METHODOLOGY

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When you create a business, you have to tell people about it. You don’t just open shop and hope people find out about you. A website is the same thing. You need exposure, and since there are millions of people online, you especially need targeted exposure. Help our clients increase their web traffic and sales which will help them grow their business.

Over the years we have developed a proven Search Engine Optimization Methodology that gives us edge in terms of achieving good results. Our SEO Processes follows the Google SEO guidelines resulting in higher search engine ranking and growth in online visitors.

OUR METHODOLOGY

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SEO IN 7 STEPS

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On Page Optimization

Initial Site Analysis

Competition Analysis

Keyword Density & Placement

Title & Meta Tags

404s & 301s

Header tags

Anchor text

XHTML Validation

Sitemaps

ON-PAGE SEO TECHNIQUE

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Off-Page Optimization

Directory Submission

Article Submission

Local Listing

Blog Optimization

RSS (Really Simple

Syndication)Forum

OptimizationSitemap

Submission

Viral Marketing

Link Building

Yellow Pages/ Classifieds

Social Bookmarking

SMO

OFF-PAGE SEO TECHNIQUE

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OFF-PAGE SEO ACTIVITIES

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The Search Engine environment is constantly changing. Search engines and directories are continually refining their search algorithms with several new releases each year. And more websites are challenging for top ranked positions. To maintain top ranking, Search Engine Optimizers must remain vigilant and continue to refine and improve their optimizing tactics. Services included month:

Service Comment

Position Eyes Reporting Daily ranking report Track trends & movements / related to others

Original position report 1st Position Eyes ranking data compared to current

Link building report Inbound & outbound links maintained by Position Research

Link Verification Verifies that link partner is still linking

MONTHLY SEO MAINTENANCE

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Service Comment

Link Maintenance If link partner drops a link - replace with another Qualify link partners: • Home page PR > 0• Site is indexed in Google • Site is indexed in Yahoo • Using optimal link text for strong link reputation

Google Webmaster Account Management

• Initial Setup (ftp access or client participation required) • Backlink count tracking• Http crawl errors • Webmaster messages / penalties reports

Near dup content test Check home and primary site pages to detect if another website is displaying near duplicate content – this condition can adversely affect rankings.

MONTHLY SEO MAINTENANCE

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Service Comment Page Optimization refinement As rankings require, search engines change ranking

algorithm. Backup of optimized pages prior to and after hanges/mods

Written SEO activity report • Ranking history report by major search engine • Page optimization activity • Link optimization activity • Hijack test • Commentary

SEO Analysis Used to determine competitive environment by benchmarking competing website – facilitates ongoing SEO action plan. Average 1 per quarter

MONTHLY SEO MAINTENANCE

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Service Comment Service Comment Page Optimization refinement As rankings require, search engines change ranking

algorithm. Backup of optimized pages prior to and after changes/mods

MONTHLY SEO MAINTENANCE

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• Drive high quality customers to your website• Increase sales leads from customers looking for your products and services• Build your brand online by communicating marketing messages to your

target audience.• Increase your profile against your competitors• Target a global audience via international search engines• Be accountable with ROI tracking

SEO BENEFITS

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Before• Become only a SHOWPIECE• Only an invited visitor can enjoy the services of the website• NO RE-SALE value• Services and product CANNOT be sold to an unknown visitor• NEGLIGIBLE visitor participation & presence

After• Become a REVENUE generation model• An unknown visitor can also benefit with the website.• HIGH RESALE Value• Services and product can also be sold to an unknown visitor to maximize

PROFITS. • UNLIMITED visitors participation & presence

SEO BEFORE AND AFTER

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SOCIAL MEDIA OPTIMIZATION

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Social Media Optimization (SMO) wok as a viral marketing such that it distribute 1 to 5, 5 to 25, 25 to 125 and so on...

• Facebook: 45 Million users in India• Twitter: 15 million users in India• LinkedIn: 15 million users in India• Google+: 8 million users for Google+• Pinterest: The demographics for Pinterest users in Canada slightly vary.

• 66 percent of Canadian Pinterest users are female.• 54 percent are 24 to 54 years of age.• 38 percent have children.• 35 percent of users have a household income of over 100,000 per year.

SOCIAL MEDIA OPTIMIZATION

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India TV – Highly Active

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X-PAD – Highly Active

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Cosmic Structure Ltd.– Highly Active

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LINKEDIN– COSMIC STRUCTURE LTD

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PINTEREST – TRAILER PUR

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THANK YOU


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