Transcript
Page 1: Sell Your Ranch Online - Real Estate Internet Marketing Strategies

RanchSellers.com

Selling Ranches in the American West... By Showing them to the World

Page 2: Sell Your Ranch Online - Real Estate Internet Marketing Strategies

RanchSellers.com is an internet driven marketing and advertising firm which specializes in luxury recreational ranches located in the American West.

RanchSellers.com

Page 3: Sell Your Ranch Online - Real Estate Internet Marketing Strategies

1. Optimize Ranch Presence on the web to attract the maximum number of potential buyer unique visits

2. Showcase your ranch in the most impressive way to stimulate further inquiry

RanchSellers.com

Marketing Strategy for finding the buyer

Page 4: Sell Your Ranch Online - Real Estate Internet Marketing Strategies

Today’s Buyer-lead for a luxury ranch property will come from

one of two sources; the internet or personal referral. Every

luxury ranch Buyer will browse the internet to either find or

verify the target property. Being on the first page of every

applicable keyword Google search is absolutely necessary.

Web optimization is a never ending, daily endeavor which

requires the technical skills of a dedicated web engineer. We

have retained a seasoned professional to maximize exposure

for selected properties

SEO Strategy

RanchSellers.com

Page 5: Sell Your Ranch Online - Real Estate Internet Marketing Strategies

•Weekly monitoring of search ranking.

•Monthly keyword ranking and adjustment

•Access to Coldwell Banker’s national Google affiliation

•Coldwell Banker’s YouTube On-Location channel.

•Monthly website remodeling.

•Pay-per-click options and installation.

•Social media connection and blogging (Facebook, Twitter, etc.)

•Media sources blogging and content push.

•Ranch paid website membership

•E-mail blasts to selected luxury ranch Brokers.

SEO Strategy

RanchSellers.com

Page 6: Sell Your Ranch Online - Real Estate Internet Marketing Strategies

YouTube Optimization

By placing your custom video on YouTube, you will increase your

visibility in the search engines since YouTube is owned by

Google.

Google Maps Pin

RanchSellers.com will “PIN” your ranch on Google Maps. Each

time a potential Buyer searches by your ranch’s geographic

location a “PIN” will appear showing the location of your ranch.

This valuable interactive tool will allow potential Buyers to find

and see the intimate geography and natural amenities of your

ranch.

SEO Strategy

RanchSellers.com

Page 7: Sell Your Ranch Online - Real Estate Internet Marketing Strategies

FARMANDRANCH.COMOPENFENCES.COMLANDWATCH.COMLANDANDFARM.COMLUXURY HOMES.COM

Linking to Potential Buyers

LUXURYREALESTATE.COMLANDSOFAMERICA.COMLUXURYRANCHREALESTATE.COMREALTOR.COM

RanchSellers.com

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•COLOR MAPS, TOPOGRAPHY, AND SIGNIFICANT GEOLOGICAL FEATURES•RANCH LIFESTYLE – FULL-MOTION HIGHDEFVIDEOTOUR•VIRTUAL SHOWING VIDEO OF THE HOME•25 HIGH DYNAMIC RANGE (HDR) PHOTOGRAPHS•OWNERSHIP DOCUMENTS

Custom Electronic Brochure

RanchSellers.com

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PREVIEWS INTERNATIONALDIRECT ACCESS TO 83,000 PREVIEWS DESIGNATED BROKERS IN OVER 50 COUNTRIESDIRECT ACCESS TO OVER 300 COLORADO-BASED BROKERSACCESS TO PREVIEWS INTERNATIONAL WEBSITEACCESS TO DISCOUNTED PUBLICATION IN EVERY MAJOR LUXURY PRINT MEDIACUSTOM EMAIL BLASTS TO SELECT PREVIEWS DESIGNATED BROKERS

International Power of Coldwell Banker

RanchSellers.com

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NATIONAL ASSOCIATION OF REALTORSDIRECT EXPOSURE ON REALTOR.COM (ENHANCED LISTINGS)DENVER METROLIST : OVER 15,000 MEMBERSLISTHUB MEMBERSHIP : OVER 30 COOPERATING WEBSITES

COLDWELLBANKER.COMTRULIA.COMZILLOW.COMYAHOO.COM

REALTOR LAND INSTITUTE : OFFERING YOUR RANCH TO AN ELITE

GROUP OF LAND BROKERS

Traditional Brokerage Exposure

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SALES COMMISSION6% LESS MARKETING & ADVERTISING EXPENSES PREPAID BY THE SELLER MARKETING AND ADVERTISING EXPENSESRANCHSELLERS.COM BASE MARKETING PROGRAM (1ST YEAR COMMITMENT)

MICROSITE DEVELOPMENT $TBDSEARCH ENGINE OPTIMIZATION $TBDPHOTOGRAPHY/VIDEO PRODUCTION – GENERAL $TBDTOTAL $TBD

LISTING COMMITMENTONE YEAR – RENEWABLE AT SELLER’S OPTION

Cost of Sale & Listing Commitment


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