Download - Selecting qessential for your research needs

Selecting Qessential for

your Research Needs

Seeing. Listening. Interpreting. Answering the Essential Questions.


Choose QessentialFor Your Essential Questions

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Dedicated medical technology market research firm whose mission is to continually focus on our five core values:

Who is Qessential?

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EXCELLENCE

RESPECT

INNOVATION

INTEGRITY

COLLABORATION


The leading research firm for turnkey solutions.

Medical Focus & Experience Specialists in medical technologies and pharmaceuticals for over 20 years Work with all physician types including interventional cardiologists, radiologists, and

OB-Gyn, orthopedic surgeons, and others

Excellence in Qual & Quant Experienced and skilled in executing both qualitative and quantitative projects Excel at projects that flow from qualitative work into quantitative methodology

Responsiveness We are a nimble company that can quickly switch gears as projects evolve We are in constant communication with you; there are no surprises

Critical Functions In-House All aspects of projects are handled by the Qessential team From recruitment, sample databases and programming to analytics and reporting, we

do it all

Choosing Qessential?

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Essential

Reporting™

Essential Analytics™

Essential Data™

Survey Programming(Pre-Test Process)

Moderating(Phone/IDI/Focus Groups)

Q-Select ™

Recruitment

Research Design(Guides/Surveys)


We collaborate with our clients throughout the project cycle, from initial research

design through final reporting.

The Qessential Advantage:

How Do We Fit?

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Superior

Data Collection

High-End

Data Analysis

Strategic

Results

Project results

Test specific hypotheses

Identify and size markets

Characterize segments

Identify cause and effect relationships

Recommend a final course of action

Quantitative

Develop hypotheses

Understand feelings, values, and perceptions

Identify needs

Generate ideas

Qualitative

Clarify feelings, values, and perceptions

Understand context/meaning of quantitative

data

Qualitative


We integrate

qualitative

and

quantitative

research,

improving

results.


Qualitative and Quantitative Expertise

Why do Both with Us?

Subject matter expertise

Reduced learning curve

Shorter project timeline

Maximum strategic partnership

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Project results

Test specific hypotheses

Identify and size markets

Characterize segments

Identify cause and effect relationships

Recommend a final course of action

Quantitative


Research Design

The Qessential Approach

Data collection that Answers Your Essential Questions:

Start with end goals, such as:

What business questions are you trying to answer?

How are you looking to report this information?

What kind of analytics may best answer your essential questions?

Create research instruments that:

Uncover latent drivers of what is really important to decision making

Identify key customer requirements and unmet needs

Generate new ideas and ways of thinking about solutions

Extenders for your department and internal resources.

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Q-SelectTM Recruitment

Higher Standards

The Best Recruitment in the health care industry.

A unique process for maintaining databases

Our high touch approach generates response rates that are 5-10 times

greater than the industry average

Our dedicated team of recruitment professionals knows each medical

specialty well, enabling tactical adjustments during data collection to

maximize response rates

Our strength with high incidence studies involving several hundred

completes as well as those that require very specific respondents with

very few in the sample universe.

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Q-SelectTM Recruitment

Largest Sample Frame

Research Panels: A sub-set of a population that has agreed to participate in

research studies.

Not randomized, smaller sample frame that may not be representative

Random Selection: Each member of the population is equally likely to be chosen.

Critical for many statistical tests that make assumptions about the

distribution of the population

With Q-Select, we sample and recruit from entire populations using our

proprietary lists. The larger sample frames give our studies greater validity than

those using research panels.

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Moderating

Experienced Team

Dedicated Team (over 5,000 interviews).

Phil Dean – 4,000+ interviews

Tom Parker – 500+ interviews

Isabelle Smith – 300+ interviews

Sheri Brochu – 100+ interviews

Active Listening and Reflective Questioning techniques

Yield thoughtful and compelling discussions

Uncover key insights

Develop a highly nuanced understanding of issues

Deliverables

HD Video and DVDs

Phone IDIs are digitally recorded and emailed daily

Transcripts are available in Excel or Word format

High impact reporting focused on Answering Essential Questions

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Focus Groups

In-Person IDIs

Telephone IDIs

Phone with Web


Survey Programming

In-House Capabilities

Qessential provides advanced survey programming.

Real time programming/testing

Complicated skip patterns

Question branching/repeats/randomization

Video or images

Online reporting tool

In-house programming means:

Initial programming can be completed within 1-2 days

Programmer is part of the project team and is immediately involved in

design and change discussions

Quality control is integrated, often turning around changes within a day

If recruitment process reveals necessary changes to screening criteria,

changes to programming can be done immediately

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Quality assurance is our central focus.

Our rigorous process includes:


Survey Programming/Data Processing

Commitment to Quality

Pre-testing of

surveys

Pilot launching

Checking

respondent

completion times

Checking for

nonsense

responses and

outliers

Checking for

straight-lining

Password

protection

To ensure topic and

design accuracy

To ensure logic, skip

patterns and piping

are correct

Those flagged for

speeding are likely

to be removed

To ensure only

targeted individuals

complete the survey,

and do so only once

We follow up with

respondents to

confirm or correct

suspect data

Respondents flagged

for providing limited

to no variation are

likely to be removed

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Survey Programming

Pre-Test Process

We meet with respondents face-to-face to test the survey with us. Our process

is to:

Introduce the goal of the survey

Conduct survey independently, compiling feedback

Client and project team view via backroom monitor

Interview respondent for feedback

Client and project team review of potential changes

Real time programming changes

Next respondent tests new version

Survey is finalized and ready for pilot launch

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Survey Programming

Pre-Test Benefits

By conducting this Pre-Test Process:

Respondents have a better sense of “ownership” in the process

Types of changes we see are:

Wording

Re-ordering questions

Unnecessary or missing answer options

New questions added

Questions deleted

Telephone interviews are likely to catch major flaws, while in-person also enable

incremental survey improvements.

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Our unique Pre-Test Process creates a survey written the way that resonates best

with respondents.


Essential DataTM

Data Dive Sessions

Our first step is a Data Dive Session. This session involves:

Initial survey results in PowerPoint and in-person discussion

This collaborative data review enables us to tie results to business strategy

Additional analysis options emerge

Stronger final report with executive summary and recommendations tied

to business implications, not just a summary of the data

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Essential AnalyticsTM

Analysis Offerings

Our analytical capabilities have expanded over the past two years with the

creation of the Director of Analytics & Insights role. Our analytical capabilities

include:

Factor Analysis

Stated vs. Derived Importance

Key Drivers

Competitive Mapping

Ad/Promotional Effectiveness Studies

Choice Modeling

Patient Flow Maps

Patient Referral Maps

Market Sizing

Market Segmentation/Cluster Analysis

Pricing Analysis

Probit Analysis

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Reliability Analysis

Survival Analysis

Trend Analysis

Even with Qualitative

research, we have analyses

that can be run using

Nonparametric Statistics.


Essential ReportingTM

Supporting insights with data

An appropriate mix of text and illustrations helps to create a more compelling

story. We link qualitative and quantitative phases together in a strategic report.

While many physicians have differing opinions on efficacy based on their varied experience, ABC

receives great feedback and reviews.

In comparison to low-powered microwave and high powered microwave, ABC is viewed as the most efficacious.

46%

18%

41%

23%18%

36%

23%

14%

64%

5%

50%

18%

27%

14%

50%

18%

73%

0%

41%

36%

68%

Takes less time Causes less pain

More efficacious Physician can leave room

Lower cost to physician

Reimbursement is higher

Better Pt. satisfaction

GHI DEF ABC

Characteristic Ratings for ABC, DEF and GHI

(% ranked best or tied for best therapy)

“There are 2 ways to measure efficacy - 1) Symptom score and 2)

Bother index. Based on the literature, ABC wins. That’s my

impression from the literature.” (Physician)

“Between low power and ABC, the ABC is more effective, and if it’s

more effective, you’ll have more patient satisfaction.” (Physician)

“In regards to long term results- ABC if done right (compared to

DEF).” (Physisian)

“Efficacy was maybe a little better with DEF, but I liked ABC better

for 2 reasons: for patients there was less bleeding and also treating the

symptoms was much easier with ABC than GHI.” (Physician)

“In terms of long-term efficacy my feeling is that the ABC is the most

efficacious.” (Physician)

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Essential ReportingTM

Beyond the Data

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To learn more about how Qessential can help you with your research initiatives, please

contact anyone of us and we’d be happy to help! We can setup a conference call or

even come out to see you in-person.

1-800-932-4249 or 603-775-9200

Philip Dean, President – [email protected]

Isabelle Smith, Director, Marketing & Operations – [email protected]

Tom Parker, Director of Analytics & Insights – Tom @qmmr.net


Looking for more information?

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24 Front Street Exeter New Hampshire 03840 Tel (603) 775-9200 Fax (603) 775-9300 Web www.qmmr.net

Answering the Essential Questions

Download - Selecting qessential for your research needs

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