Download - Selecting qessential for your research needs
Selecting Qessential for
your Research Needs
Seeing. Listening. Interpreting. Answering the Essential Questions.
Seeing. Listening. Interpreting. Answering the Essential Questions.
Choose QessentialFor Your Essential Questions
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Seeing. Listening. Interpreting. Answering the Essential Questions.
Dedicated medical technology market research firm whose mission is to continually focus on our five core values:
Who is Qessential?
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EXCELLENCE
RESPECT
INNOVATION
INTEGRITY
COLLABORATION
Seeing. Listening. Interpreting. Answering the Essential Questions.
The leading research firm for turnkey solutions.
Medical Focus & Experience Specialists in medical technologies and pharmaceuticals for over 20 years Work with all physician types including interventional cardiologists, radiologists, and
OB-Gyn, orthopedic surgeons, and others
Excellence in Qual & Quant Experienced and skilled in executing both qualitative and quantitative projects Excel at projects that flow from qualitative work into quantitative methodology
Responsiveness We are a nimble company that can quickly switch gears as projects evolve We are in constant communication with you; there are no surprises
Critical Functions In-House All aspects of projects are handled by the Qessential team From recruitment, sample databases and programming to analytics and reporting, we
do it all
Choosing Qessential?
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Essential
Reporting™
Essential Analytics™
Essential Data™
Survey Programming(Pre-Test Process)
Moderating(Phone/IDI/Focus Groups)
Q-Select ™
Recruitment
Research Design(Guides/Surveys)
Seeing. Listening. Interpreting. Answering the Essential Questions.
We collaborate with our clients throughout the project cycle, from initial research
design through final reporting.
The Qessential Advantage:
How Do We Fit?
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Superior
Data Collection
High-End
Data Analysis
Strategic
Results
Project results
Test specific hypotheses
Identify and size markets
Characterize segments
Identify cause and effect relationships
Recommend a final course of action
Quantitative
Develop hypotheses
Understand feelings, values, and perceptions
Identify needs
Generate ideas
Qualitative
Clarify feelings, values, and perceptions
Understand context/meaning of quantitative
data
Qualitative
Seeing. Listening. Interpreting. Answering the Essential Questions.
We integrate
qualitative
and
quantitative
research,
improving
results.
The Qessential Advantage:
Qualitative and Quantitative Expertise
Why do Both with Us?
Subject matter expertise
Reduced learning curve
Shorter project timeline
Maximum strategic partnership
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Project results
Test specific hypotheses
Identify and size markets
Characterize segments
Identify cause and effect relationships
Recommend a final course of action
Quantitative
Seeing. Listening. Interpreting. Answering the Essential Questions.
Research Design
The Qessential Approach
Data collection that Answers Your Essential Questions:
Start with end goals, such as:
What business questions are you trying to answer?
How are you looking to report this information?
What kind of analytics may best answer your essential questions?
Create research instruments that:
Uncover latent drivers of what is really important to decision making
Identify key customer requirements and unmet needs
Generate new ideas and ways of thinking about solutions
Extenders for your department and internal resources.
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Seeing. Listening. Interpreting. Answering the Essential Questions.
Q-SelectTM Recruitment
Higher Standards
The Best Recruitment in the health care industry.
A unique process for maintaining databases
Our high touch approach generates response rates that are 5-10 times
greater than the industry average
Our dedicated team of recruitment professionals knows each medical
specialty well, enabling tactical adjustments during data collection to
maximize response rates
Our strength with high incidence studies involving several hundred
completes as well as those that require very specific respondents with
very few in the sample universe.
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Seeing. Listening. Interpreting. Answering the Essential Questions.
Q-SelectTM Recruitment
Largest Sample Frame
Research Panels: A sub-set of a population that has agreed to participate in
research studies.
Not randomized, smaller sample frame that may not be representative
Random Selection: Each member of the population is equally likely to be chosen.
Critical for many statistical tests that make assumptions about the
distribution of the population
With Q-Select, we sample and recruit from entire populations using our
proprietary lists. The larger sample frames give our studies greater validity than
those using research panels.
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Seeing. Listening. Interpreting. Answering the Essential Questions.
Moderating
Experienced Team
Dedicated Team (over 5,000 interviews).
Phil Dean – 4,000+ interviews
Tom Parker – 500+ interviews
Isabelle Smith – 300+ interviews
Sheri Brochu – 100+ interviews
Active Listening and Reflective Questioning techniques
Yield thoughtful and compelling discussions
Uncover key insights
Develop a highly nuanced understanding of issues
Deliverables
HD Video and DVDs
Phone IDIs are digitally recorded and emailed daily
Transcripts are available in Excel or Word format
High impact reporting focused on Answering Essential Questions
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Focus Groups
In-Person IDIs
Telephone IDIs
Phone with Web
Seeing. Listening. Interpreting. Answering the Essential Questions.
Survey Programming
In-House Capabilities
Qessential provides advanced survey programming.
Real time programming/testing
Complicated skip patterns
Question branching/repeats/randomization
Video or images
Online reporting tool
In-house programming means:
Initial programming can be completed within 1-2 days
Programmer is part of the project team and is immediately involved in
design and change discussions
Quality control is integrated, often turning around changes within a day
If recruitment process reveals necessary changes to screening criteria,
changes to programming can be done immediately
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Quality assurance is our central focus.
Our rigorous process includes:
Seeing. Listening. Interpreting. Answering the Essential Questions.
Survey Programming/Data Processing
Commitment to Quality
Pre-testing of
surveys
Pilot launching
Checking
respondent
completion times
Checking for
nonsense
responses and
outliers
Checking for
straight-lining
Password
protection
To ensure topic and
design accuracy
To ensure logic, skip
patterns and piping
are correct
Those flagged for
speeding are likely
to be removed
To ensure only
targeted individuals
complete the survey,
and do so only once
We follow up with
respondents to
confirm or correct
suspect data
Respondents flagged
for providing limited
to no variation are
likely to be removed
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Seeing. Listening. Interpreting. Answering the Essential Questions.
Survey Programming
Pre-Test Process
We meet with respondents face-to-face to test the survey with us. Our process
is to:
Introduce the goal of the survey
Conduct survey independently, compiling feedback
Client and project team view via backroom monitor
Interview respondent for feedback
Client and project team review of potential changes
Real time programming changes
Next respondent tests new version
Survey is finalized and ready for pilot launch
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Seeing. Listening. Interpreting. Answering the Essential Questions.
Survey Programming
Pre-Test Benefits
By conducting this Pre-Test Process:
Respondents have a better sense of “ownership” in the process
Types of changes we see are:
Wording
Re-ordering questions
Unnecessary or missing answer options
New questions added
Questions deleted
Telephone interviews are likely to catch major flaws, while in-person also enable
incremental survey improvements.
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Our unique Pre-Test Process creates a survey written the way that resonates best
with respondents.
Seeing. Listening. Interpreting. Answering the Essential Questions.
Essential DataTM
Data Dive Sessions
Our first step is a Data Dive Session. This session involves:
Initial survey results in PowerPoint and in-person discussion
This collaborative data review enables us to tie results to business strategy
Additional analysis options emerge
Stronger final report with executive summary and recommendations tied
to business implications, not just a summary of the data
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Seeing. Listening. Interpreting. Answering the Essential Questions.
Essential AnalyticsTM
Analysis Offerings
Our analytical capabilities have expanded over the past two years with the
creation of the Director of Analytics & Insights role. Our analytical capabilities
include:
Factor Analysis
Stated vs. Derived Importance
Key Drivers
Competitive Mapping
Ad/Promotional Effectiveness Studies
Choice Modeling
Patient Flow Maps
Patient Referral Maps
Market Sizing
Market Segmentation/Cluster Analysis
Pricing Analysis
Probit Analysis
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Reliability Analysis
Survival Analysis
Trend Analysis
Even with Qualitative
research, we have analyses
that can be run using
Nonparametric Statistics.
Seeing. Listening. Interpreting. Answering the Essential Questions.
Essential ReportingTM
Supporting insights with data
An appropriate mix of text and illustrations helps to create a more compelling
story. We link qualitative and quantitative phases together in a strategic report.
While many physicians have differing opinions on efficacy based on their varied experience, ABC
receives great feedback and reviews.
In comparison to low-powered microwave and high powered microwave, ABC is viewed as the most efficacious.
46%
18%
41%
23%18%
36%
23%
14%
64%
5%
50%
18%
27%
14%
50%
18%
73%
0%
41%
36%
68%
Takes less time Causes less pain
More efficacious Physician can leave room
Lower cost to physician
Reimbursement is higher
Better Pt. satisfaction
GHI DEF ABC
Characteristic Ratings for ABC, DEF and GHI
(% ranked best or tied for best therapy)
“There are 2 ways to measure efficacy - 1) Symptom score and 2)
Bother index. Based on the literature, ABC wins. That’s my
impression from the literature.” (Physician)
“Between low power and ABC, the ABC is more effective, and if it’s
more effective, you’ll have more patient satisfaction.” (Physician)
“In regards to long term results- ABC if done right (compared to
DEF).” (Physisian)
“Efficacy was maybe a little better with DEF, but I liked ABC better
for 2 reasons: for patients there was less bleeding and also treating the
symptoms was much easier with ABC than GHI.” (Physician)
“In terms of long-term efficacy my feeling is that the ABC is the most
efficacious.” (Physician)
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Seeing. Listening. Interpreting. Answering the Essential Questions.
Essential ReportingTM
Beyond the Data
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Seeing. Listening. Interpreting. Answering the Essential Questions.
To learn more about how Qessential can help you with your research initiatives, please
contact anyone of us and we’d be happy to help! We can setup a conference call or
even come out to see you in-person.
1-800-932-4249 or 603-775-9200
Philip Dean, President – [email protected]
Isabelle Smith, Director, Marketing & Operations – [email protected]
Tom Parker, Director of Analytics & Insights – Tom @qmmr.net
The Qessential Advantage:
Looking for more information?
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24 Front Street Exeter New Hampshire 03840 Tel (603) 775-9200 Fax (603) 775-9300 Web www.qmmr.net
Answering the Essential Questions