Download - Scaling the Content Audit: ConfabMN 2014
Scaling the Content Audit: Methods for Exploring Your
Content EcosystemMisty Weaver | #ConfabMN
© JS Bracher
Misty Weaver
© JS Bracher
Misty DAWN Weaver
© JS racher© JS Bracher
@content_insight | @meaningmeasure
#ConfabMN #ConAudit #Chunkthatblob
Content audits are a tool and a process for making informed decisions in strategy and design
http://www.flickr.com/groups/explainia/ https://www.flickr.com/photos/murdocke/ Murray Thompson
Your range
Methods for Exploring
M. Lounsbery
Ecosystem
Content Is Alive
Eckhard Jakob
Content
Audiences
InfluencersCompetition
Business
Content Ecosystem
What’s Your Context?
© JS Bracher
3 Dimensions of Scaledrbob http://bit.ly/SzEoeT
we CONQUER © JS Bracher
So… Why aren’t we doing a
content audit?
Because
why ARE we doing a content audit?
Match scale with context
Have a destination orientation
Before you start
Why before what.What before how.
-@abby_the_IA
What you need to know
• How much time do you have?• How much money?• How many people?• Can those people stare at
spreadsheets for days?
Pain
Really, before you starthttp://www.morguefile.com/creative/godidwlr
1. Quantitative Inventory
Content without an inventory is like a
library without a catalog
Content inventory: map your assets
Know where you are and see where you’re going
• Refresh• Redesig
n • Migratio
n• Care
and Feeding
• Find quick fixes• Orphans• Duplicates• URL structures• Basic Hierarchy• Missing data
Scale it http://www.morguefile.com/creative/jeltovski
Robots are our friends
http://content-insight.com/
Can an intern do it?
Can an intern do it?What does intern mean to you?
Level up with a technical auditMightyohm http://bit.ly/1oqhQau
Audits help you improve what you have and how you will
improve everything to come
Content models, page tables, templates, checklist and editorial calendars
Scale it
Earl53 http://bit.ly/1imcigj
Can an intern do it?
Be very clear about what you want to collect and catalog and
WHY
Social Audits: From dead to connect
Create pathways, build relationships© JS Bracher
Can an intern do it?
Make sure they understand the platforms, evaluative needs, and
outcomes.
You are not alone
Competitive & Comparative Audits
FidlerJan http://bit.ly/1oqkD3g
When do you need a competitive audit?
Mind the Gap
• Benchmarks• Differentiators• Audience Insights• Potential Partners
Scale it
Can an intern do it?
3. Qualitative Audit
http://bit.ly/Rr4yiH
Define quality
• Business Goals• Audience Needs and Tasks• Systems and Constraints
You CAN do too much
• calls to action, • links, duplicate content,• headings, subheadings, titles, captions, consistent use of terms, • publish date, author, • event date, location, price, sequence or series, speaker or teacher, • image metadata,• use of Keywords, jargon, overall readability,• scroll length, break points, load time• accessibility, seo, shareability
• Can a person complete a task based on content provided? • Is the content, function accurate?
We all have journeys© JS Bracher
We all have tasksAmanda L. Goodman @godaisies
It is so scalable© JS Bracher
Can an intern do it?
Then so can you!
Call it an audit
THAN DO A CONTENT AUDIT
http://bit.ly/1e84opR
Time for a reframe
http://bit.ly/1i5bz3i
Your mountain is waiting
Thank you, I’ve been @meaningmeasure
Ready to Audit Resources
• Sample Course Syllabus http://www.meaningandmeasure.com/content-strategy-syllabus/#reads
• Kevin P Nichols Inventory and Audit template http://www.kevinpnichols.com/2012/10/kevin_p_nichols_1.html
• How to Conduct a Content Audit by Donna Maurerhttp://uxmastery.com/how-to-conduct-a-content-audit/
• Content Knowledge is Power by Sara Wachter-Boettcher http://www.smashingmagazine.com/2013/04/29/content-knowledge-is-power/
• Content Insight: The Qualitative Audit http://content-insight.com/resources/content-inventory-and-audit-articles/qualitative-content-audit/
• Building the Mother of All Content Inventories by Sue Davis http://blogs.ec.europa.eu/waltzing_matilda/building-the-mother-of-all-content-inventories/
