Transcript
Page 1: Rogue capabilities deck final2011

ROGUE INTEGRATION: MANIFESTOYear _ 2011

Page 2: Rogue capabilities deck final2011

WHAT IS ROGUE :

Rogue Integration is not just another marketing agency. Rather, we are a group of highly trained individuals with multi-dimensional market experience that seek out distribution and sales channels for your brand. We specialize in the active integration of your brand or product with the consumer in ways that put brand and product integrity first. We focus on the authentic connection between the consumer and your brand with the goal of creating both new customers and brand ambassadors.

Rogue Integration separates itself from the rest by providing Ethical, Accountable and Responsible solutions to intuitively reach consumers and create an authentic and lasting connection. This connectivity with the consumer is of paramount importance for both short term interest and long term brand loyalty. And we do this at project by project costs that are reasonable and appropriate, always in consideration of the current economic climate and how important every dollar spent really is.

Page 3: Rogue capabilities deck final2011

To provide Ethical, Accountable and Responsible solutions for brands to intuitively reach consumers and create an authentic and lasting connection.

MISSION :

Page 4: Rogue capabilities deck final2011

ROGUE PRINCIPLES :

OTTO NEBELOtto Nebel brings a multitude of sales, viral marketing strategies and brand development experience to the Rogue stable. With 11 years intensive experience in the motocross industry, Otto has spent time at some of the most recognized brands in the sport. He combined his active involvement in the sport and culture to enhance his success within the industry. Nebel spent time with SixSixone/Sunline developing the brand and sales program from its infancy stage. He then moved on with positions at leading brands such as Thor, Motoworld Racing and Sponsorhouse where he again developed marketing and sales programs with a focus on current and future trends in viral and online applications. Recently he developed an aggressive sales and marketing program for LocoMx.com helping them grow to a top three position for online retailers in the motorcycle industry. He was instrumental in achieving this by bolstering their race support and viral marketing efforts while leveraging relationships with other properties to create a unique and highly effective grass roots development program.

GREGG DILEOGregg DiLeo draws from an eclectic background of brand identity development, marketing and creative direction within many facets of the action sports and youth cultures. He was creator of Division 23 Snowboards and Forum Snowboards, two of the fastest growing snowboard brands in the industry. Both brands have had some of the most substantial impact on the sport of snowboarding and have taken the use of brand identity and image to new levels in the sport. DiLeo also co-founded Imagewerks, a leading action sports and youth culture brand identity and advertising agency that was later acquired by McCann Erickson Communications Group. While with Imagewerks Gregg worked with a diverse group of clients including; Coca-Cola, McDonalds, Scion, Activision, Converse and K2 Snowboards.

Page 5: Rogue capabilities deck final2011

PRIMARY_• Brand Activation Programs• Sales Channel Generation• Website Design and Development• Viral Programs• Online Community Building and Activation• Event Activation• Business Development

SECONDARY_• Brand Identity and Positioning • Advertising Design• Organizational Identity Design• Brand Management• Retail Catalog and Consumer Brochure Development• Point of Purchase and Promotional Collateral

CAPABILITIES :

Page 6: Rogue capabilities deck final2011

We play an active role in ensuring our clients get personal and complete attention throughout every stage of each assignment. Our clients are with us for a reason, we take a personal interest in every aspect of their brand all the way to the consumers hand.

CLIENTS :

Page 7: Rogue capabilities deck final2011

Hansen’s Natural is facilitating a new marketing push for Rumba, their unique energy juice brand. Rogue has been assigned to initiate all viral marketing and Southern California consumer integration programs. A demographically targeted street level sampling program has been engaged with wrap around viral support and social media management.

Ongoing Results:Strong consumer following through social media management.New sales channels generatedIncreased sales.

CASE FILE :

Hispanic Festivals

Commuter Samplings

Hispanic Markets

College Campuses

Page 8: Rogue capabilities deck final2011

CONTACT

ROGUE INTEGRATION(760) [email protected]@rogueintegration.com

www.rogueintegration.com


Top Related