Ben Plomion @benplomion
Thanks for joining! Tweet us your thoughts and predictions for 2015 to @benplomion or @chango with hashtag #retroprogrammatic
We are a programmatic advertising company, targeting all levels of the funnel across all media types. We use intent data and technology to create highly targeted advertising campaigns which produce marketing results.
Use data to target your audience across their journey
Video
Mobile
Facebook & Twitter
Display AdsYour
Customers
PURCHASE DATA
SOCIAL DATA
1ST PARTY/CRM DATA
DEMOGRAPHIC DATA
SEARCH INTENT DATA
CONTEXTUAL/BEHAVIORAL DATA
+0RECENCY
+7FREQUENCY
+11ONLINE
PURCHASES
+2OFFLINE
PURCHASES
-7LTV
SCORE
+1LOYALTY
PROGRAM
+20PURCHASE
INTENT
+14SOCIAL SIGNALS
-5LIFESTYLE
+4CITY/DMA
-5INCOME
-12OCCUPATION
+8AGE/
GENDER
-9SEARCH
CATEGORIES
+9SITE
SEARCH
+20SEARCH
KEYWORDS
+20REFERRAL
URL
-13WEBSITE
-1SITE
CATEGORY
-2SITE
ACTIONS
+13BROWSINGBEHAVIOR
Spend DecileResp Decile 0 1 2 3 4 5 6 7 8 9
0 1,950 863 692 555 515 612 435 494 638 269 1 1,662 533 483 674 333 475 345 403 276 238 2 1,023 382 272 403 283 220 233 198 235 163 3 459 163 162 180 190 221 239 170 193 157 4 283 265 162 161 165 169 172 148 203 172 5 430 275 169 146 216 12 269 104 248 107 6 436 221 185 203 151 133 158 250 125 156 7 335 226 129 184 157 47 189 149 106 80 8 272 125 10 149 101 46 121 145 71 41 9 214 120 68 40 15 147 48 74 42 40
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Data
Media Real-time
Right message, right audience,
right time
Right message, right audience, right
timeIntent Graph
• Search engine data
• On-site search data
Browsing Graph• Browsing history• Pages visited on an
advertiser’s site• Valued outcomes
on site
Social Graph• Shared content• Brand affinity
Purchase Graph• Check-out data• CRM data
OfflineCustomers
SocialData
Other AdCampaigns
IncomingData
In-SiteSearch
Display Advertising Social Marketing Search Engine Marketing
Search Engine Optimization Social Media Marketing Mobile Advertising
Email Advertising Affiliate Marketing Content and Native Marketing
In $B. Source: eMarketer, October 2014 Programmatic Advertising Forecast
By transaction method
If you could use one word that best describes how you feel about Programmatic Advertising TODAY, what would it be?All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding
She notices her performanceis more sluggish than usual
….so does the app
On her way to work
On the way to work, the search begins…
The taxi ad seems to speak to her
Even the billboards seem to know something
Arriving at work
A promoted tweet from New Balance pops up and prompts aconversation
That Twitter conversationleads to an order
The shoes are 3D printed – and delivered by an Amazon Prime drone
Thinking ahead to the end of 2015, do you see your company’s % of budget allocated to Programmatic Advertising?
All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding
In the future, total respondents are split fairly evenly on whether they will outsource Programmatic advertising or bring it in-house
Again, thinking ahead to the end of 2015, how do you see your use of ProgrammaticAdvertising impacting internal organizations and staffing OVERALL?
All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding
What Programmatic Marketing issues keep you up at night?What Programmatic Marketing issues keep you up at night? These can include ones we havecovered previously in this survey as well as ones we have not discussed.
All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding
Living in a programmatic worldPlease rate your endorsement of each of the following statements:
All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding
