Download - Resume of chris waldron 2013
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Hello
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I like stories
the resume of chris waldron
M: 0412 374 050 E: [email protected]
Storytelling creates compelling experiences that build human connections. Stories help us to understand complexity. Stories can enhance or change perceptions. Stories are easy to remember... and engage our feelings... Storytelling enables individuals to see brands in a different light, and accordingly take decisions, and change their behaviour in accordance with these new perceptions, insights, and identities. Great stories, though just don’t happen; they are designed.
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In previous lives I have been Senior Designer, Art Director and Creative Director.
I am restless, but rarely bored. I have a culture of thinking and doing. I believe in ideas. I work locally and think globally. I never stop trying to do it smarter and better. My enemy is average. I have the determination to make everything I do to be the best it can be, and often that means lots of discussion. I am about results.
I get excited by a blank bit of paper and what it might become - by the idea/s I might scribble down and how it can evolve into a big idea.
I don’t require supervision. I collaborate. I listen with both ears. I mentor and learn during the same conversation. I fight for the best ideas, even if they aren’t mine. I have some impressive skills and experience. I am passionate about what I do, about new ideas and other things. I love to work, play and laugh.
If this sounds like you want in a relationship, we should talk.
A bit about me
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creative Director outerspace Design anD aDvertising
April 2001 - June 2001
Led rebranding effort and responsible for ensuring projects were on brand for Plumbing Plus and LivingWell Health Clubs.
Where I have been
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A V E R A G E
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creative Director BranDHouse
March 2001 - present
Clients include Harrison Investments WA, The Well at Camberwell and Department of Business and Innovation, Government of Victoria among others.
creative Director Big Dog creative
July 2012 - September 2012
Responsible for ensuring all creative is to a high calibre for such clients as Arts Centre Victoria, TTI (Trade Tools International), Sunseeker Yachts and Coca-Cola Amatil.
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A V E R A G E
My clients: past and present.While running BrandHOUSE I continue to be responsible for all work, from concept to delivery and everything else in between. Some of those clients include:
• Amalgamated Casket Company • Attitude Edge • Color Technology Solutions • Curriculum Corporation • Curtin University of Technology • Design & Print Marketing • Harrison Investments Oceania • Higer Skills and Education Group, Department of Education and Early Childhood Development
• Gorton Communications Group • Melbourne Netball • Motorcare Services Australia • National Curriculum Board • Office of Learning and Teaching, Department of Education and Early Childhood Development
• Office of Training and Tertiary Education, Department of Education and Early Childhood Development
• Purple Planet / Funline Merchandise Co. • Reading Entertainment Australia Pty Ltd • SKTU • The Classic Cinema, Reading Entertainment Australia Pty Ltd
• The Well at Camberwell • Ti Amo Cosmetics International • Victorian Qualifications Authority, Department of Education and Early Childhood Development
PROTECTIONactive bushfire
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Experience:Having trouble setting up interviews. Need money.
Might donate some blood. Eating another can of
baked beans. register create upload/
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like to win 1 of 5 digital resumes
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WHATW i n e
Search Wine Reviews
Top Drops
Wineries
Latest News
Favourite Expert AdviceShare Contact Us Favourite Expert AdviceShare Contact Us
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PENFOLDS GRANGE SHIRAZ 2004
5 RATING
TYPE
WHAT
RedREGION
South Australia
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PRICEAUD $30+ to Favourite
A A
• clean simple to navigate interface;• improved legibility;• graphic of reviewed wine is much larger and clearer;• addressing accessibility concerns; for visual impairment, the user is able by tapping the large cap A to increase copy size and decrease by tapping the small cap A; and• section icons have been redesigned for iOS 7 due to be released this Sept.
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senior Designer / art DirectorcBD Design, newcastle
Jan 1996 - Mar 2001
Accounts responsible for: BHP/OneSteel, Clever Events / Parramatta City Council, Garden City Kottara, Hunter Institute of Technology, Metroll Building Products, Mingara Recreation Club, Newcastle Entertainment Centre, Newcastle Port Corporation, Peter Kurts Estates.
Achievements: • As the incumbent agency in 2000, responsible for creative component of the Garden City pitch and successfully retained, with the responsibility of implementing a revised corporate identity with new press and outdoor.
• Launch of Mingara Ambassadors of Sport for Mingara Recreation Club. With a secondary goal to raise public awareness of Mingara’s strong commitment to fostering and supporting the sporting achievements of local sportsmen and women.
• Creative pitch to Hunter Valley Wine Society, won work on a project by project basis.
• With previous experience of working as Art Director on Peter Kurts Estates, CBD Design with John Church Advertising tendered for the New South Wales portion of the account which we successfully won on a creative pitch.
art Director sHapcott aDvertising, BrisBane
Feb 1993 - Sept 1995
Accounts responsible for: Devine Homes, First Provincial Building Society, Peter Kurts Estates, Project & Land, Tradelink.
Achievements • Campaign launch for Moreton Bay Heights, Devine Homes, which with only the first press ad having run once and no other supporting advertising, the estate with a total of 230 house and land packages sold on the first day of its release.
• Press and TVC campaign with supporting outdoor for First Provincial Building Society with Allan Langer. The campaign was launched under the umbrella of 'joining the winning team'. The campaign set the theme for all Society branding and gave staff and customers a positive additional approach to the society and its products.
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freelance Designermarketplace communications, BrisBane
July 1992 - Jan 1993
Accounts worked on: BMD Group, Hope Island Resort, McMaster Constructions, Prince Charles Hospital, Raine & Horne Project Marketing, South Bank Corporation, Queensland Water Board.
freelance finisHeD artistcreative aDvantage, BrisBane
April 1992 - June 1992
Accounts worked on: Growforce, Carlton Crest Hotel (Brisbane).
freelance finisHeD artist young & ruBicam, BrisBane
Aug 1991 - April 1992
Accounts worked on: Metway Bank, Royal Flying Doctor Service of Queensland, Williams the Shoeman.
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Transformational design triggers a change in the organisational culture of its clients to one of ‘human-centredness’, helping to transform organisations by giving them the capability to design experience from a human perspective.
Transformational design does not claim to be a change management process, but aspects of participating in the design process may help to move towards the desired outcome.
This process can provide initial steps towards changing the culture, aligning thinking and focusing around the end user. Participation in the process gives stakeholders ownership of a vision and helps champion the chosen direction. Leaving the participants with the tools and capacity to continue to adapt and innovate means not only that organisational change will continue to happen, but also that it can happen alongside that organisation’s day-to-day work.•
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transformational Design Transformational design is a strategic response that recognises to change the perceptions of your customer base, and the market you want to capture, you must influence their purchasing behaviour.
Transformational design acknowledges that ‘design is never done’. Because organisations now operate in an environment of constant change, the challenge is not how to design a response to a current issue, but how to design a means of continually responding, adapting and innovating. Transformational design seeks to leave behind not only the shape of a new solution, but the tools, skills and organisational capacity for ongoing change.
Transformational design shapes behaviour – of people, systems and organisations – as well as form. Because of this, its practice demands a high level of ‘systems thinking’: an ability to consider an issue holistically rather than reductively, understand relationships as well as components, and to synthesize complex sets of information and constraints in order to frame the problem.
I believe in
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• extensive experience and graduated in 1992 from the Queensland College of Art with a Associate Diploma of Visual Arts (Commercial Art);
• very solid design skills-including strong typography, composition and concept;
• solid technical experience in Adobe CS6 (which means I'm not afraid to get my hands dirty);
• the ability to build brands and ensure that all client work is consistent to the brand message;
• the ability of providing art direction and leadership to junior staff by exposing them to new challenges, decisions to fulfill their full potential, to manage workflow, efficiency, and team harmony. I develop conceptual pathways, establish design direction that deliver solutions to brief;
• scoping of estimates/proposals for major projects and tracking of effort to meet budget requirements;
• ensure external vendors/resources/partners are delivering to budget;
I have: • ability to work with technology & business experts to uncover and understand requirements and capabilities as they relate to design deliverables;
• act as visual design lead on major projects/ initiatives; responsible for developing highly effective visual interface designs that extend and enhance user experience concepts (in collaboration with UX designers);
• practice brand & customer experience stewardship to ensure visual design elements are representative of the project goals, brand values and vision;
• stay abreast of both best practice and emerging trends in visual design and processes, and for any project, gather sufficient information to support appropriate visual design for the given platform and technology;
• establish, own and evolve best-practice visual design processes and highly professional project deliverables (visual ideation, storyboards, style standards and guidelines, typography, iconography, templates, finished art, production assets); and
• create deliverables to agreed specifications and within described project timeframes.
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They will vouch for me
keitH gorton Gorton Communications Group Pty Ltd
T: (03) 9855 0840M: 0414 386 178
tHerese DaviD Manager, Production Victorian Curriculum and Assessment Authority 41 St. Andrews Place, East Melbourne VIC 3002
T: (03) 9651 4351
