MISSION: JOB HUNT 2010 GEN. DAVID TROTTO

SQUAD: COMM 200

1.  HUNT DOWN 5 POTENTIAL JOBS 2.  CONSTRUCT RESUME 3.  DEPLOY COVER LETTER

1. It Works Global

2.  (mt) Media Temple

3. American Express

4. Manhattan GMAT

5. MTV

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LOCATION: BRADENTON, FL 

JOB: COMMUNICATIONS &

CONNECTIONS SPECIALIST

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JOB DUTIES:

• OVERSEE AND PLAN DAY-TO-DAY CREATIVE CONTENT MANAGEMENT ON FACEBOOK, TWITTER, AND CORPORATE BLOG

• IMPLEMENT, MANAGE, AND STRATEGIZE SOCIAL MEDIA AND MARKETING CAMPAIGNS

• BUILD AND STRENGTHEN RELATIONSHIPS WITH CUSTOMERS VIA SOCIAL MEDIA

• MONITOR, TRACK, & REPORT PERFORMANCE AND ANALYTICS TO DIRECTOR OF DISTRIBUTOR RELATIONS

• OVERSEE INTERNAL AND EXTERNAL COMMUNICATION RELATING TO PUBLIC/MEDIA RELATIONS, AND PROACTIVELY SEEK EXPOSURE IN VARIOUS MEDIA CHANNELS

• WORK CLOSELY WITH A TEAM TO CREATE AND EXECUTE COMMUNICATION STRATEGIES

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• 15 MILES FROM THE GULF OF MEXICO • TEAM ORIENTED SETTING • CUSTOMER ORIENTED

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• “REQUIRES” 1 TO 2 YEARS OF EXPERIENCE • FAR FROM HOME • HURRICANES?!

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LOCATION: CULVER CITY, CA

JOB: MARKETING ASSISTANT

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JOB DUTIES:

• CUSTOMER ENGAGEMENT

• HELP TURN EXISTING CUSTOMERS INTO (MT) BRAND EVANGELISTS

• MANAGE ALL ASPECTS OF PROMOTIONAL MATERIALS

• SHIPPING AND RECEIVING

• ASSIST WITH EVENT AND PARTY PLANNING / COORDINATION / VENUE AND LOCATION SCOUTING

• RESEARCH AND REPORTING

• LIGHT BUDGET PREPARATION

• FACILITATE AND COORDINATE INTERNAL STAFF EVENTS

• VENDOR RESEARCH AND COORDINATION

• ASSIST WITH OVERALL BRAND RECOGNITION STRATEGY

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• HIGH ENERGY JOB, DESCRIPTION SAYS: “IF YOU’RE UNABLE TO REMAIN SEATED WHILE READING THIS, YOU JUST MIGHT BE THE ONE WE’RE LOOKING FOR” • ENCOMPASSES PASSION FOR DIGITAL MEDIAS • AWARD WINNING FIRM

-’S • OTHER SIDE OF THE COUNTRY

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LOCATION: NEW YORK, NY

JOB: INTEGRATED MARKETING MANAGER

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JOB DUTIES:

• CREATE CUSTOM AMERICAN EXPRESS PUBLISHING BRANDED PRESENTATIONS FOR BUSINESS DEVELOPMENT OPPORTUNITIES

• CONCEPTUALIZATION OF INTEGRATED MARKETING PROGRAMS AND RECOMMENDATIONS FOR TIME INC. AND AEP CORPORATE PARTNERS EXECUTION/PROJECT MANAGEMENT OF COMPLEX INTEGRATED MARKETING PROGRAMS INCLUDING TEAM MEMBERS, VENDORS AND CLIENTS

• ANALYZE RESEARCH AND MANAGE PROGRAM REPORTING AND RESULTS

• DEVELOP RELATIONSHIPS WITH PARTNERS AND VENDORS IN ORDER TO BUILD AND EXECUTE NEW PARTNERSHIP PROGRAMS FOR CLIENTS

• BACK UP MARKETING DIRECTOR DUE TO BUSINESS TRIPS, TRAININGS AND PTO

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• CLOSE TO HOME • GREAT COMPANY TO WORK FOR

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• WOULD HAVE TO TAKE A CRASH COURSE AND LEARN ABOUT AMERICAN EXPRESS • HIGH COST OF LIVING IN NEW YORK CITY

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LOCATION: NEW YORK, NY 

JOB: MARKETING ASSOCIATE

& GRAPHIC DESIGNER  

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JOB DUTIES:

• CREATE DYNAMIC GRAPHICS FOR PRINT & WEB ADS, NEWSLETTERS, BOOK COVERS, FLYERS, AND OTHER MARKETING COLLATERAL

• DEVELOP TARGETED MARKETING CAMPAIGNS AND EXECUTING MARKETING PLANS

• INITIATE AND GROW PARTNERSHIPS WITH ADVERTISERS AND RELEVANT ORGANIZATIONS

• OWN AND MANAGE LARGE-SCALE PROJECTS

• ADVISE STUDENTS ON COMPANY OFFERINGS AND PROVIDE GENERAL STUDENT SERVICES

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• CREATIVE ENVIRONMENT • ABILITY TO WORK WITH STUDENTS • GOOD STARTING PAY, BENEFITS, 401K • SMALL COMPANY • ROOM FOR GROWTH • CLOSE TO HOME

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• REQUIRES SIGNIFICANT KNOWLEDGE OF ADOBE PHOTOSHOP & OTHER COMPUTER PROGRAMS

MTV

LOCATION: NEW YORK, NY

JOB: VICE PRESIDENT,

DIGITAL MARKETING  

MTV

JOB DUTIES:

• WORK WITH SITE HEADS AND RESEARCH TO DRIVE TRAFFIC AND BUILD FRANCHISE/EVENT AWARENESS THROUGH EXTERNALLY FOCUSED EFFORTS

• LEAD/EXECUTE DIGITAL CONTENT ROLLOUT STRATEGIES FOR LINEAR AND DIGITAL PROPERTIES

• PARTNER WITH INTERNAL DEPARTMENTS (MARKETING, PROGRAMMING, PRODUCTION, PRESS, RESEARCH AND PROGRAM ENTERPRISES) TO EXECUTE EFFECTIVE ONLINE STRATEGIES

• IDENTIFY VIRAL, DIGITAL WORD-OF-MOUTH MARKETING OPPORTUNITIES WITH GOAL OF DRIVING TRAFFIC AND CREATING BRAND AWARENESS FOR MTV AND ITS PROGRAMMING.

• OPTIMIZE INTERNAL MARKETING EFFORTS TO DRIVE TRAFFIC, BUILD FRANCHISE/SHOW AWARENESS AND PAID DIGITAL EFFORTS INCLUDING SITE PROMOTION, ONLINE MARKETING MESSAGES, INTEGRATION WITH LINEAR CHANNELS, ON-SITE RETENTION AND E-MAIL MANAGEMENT

• EXECUTE THE MARKETING STRATEGY AROUND SOCIAL MEDIA, IN PARTNERSHIP WITH THE EDITORIAL AND PRODUCTION TEAMS

• DEVELOP AND MANAGE AGAINST DIGITAL MARKETING BUDGETS

• MANAGE MTV'S INTERNAL AND CORPORATE DIGITAL PROMOTIONAL INVENTORY

MTV

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• ICONIC NETWORK • DREAM JOB

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• REQUIRES 10 YEARS OF EXPERIENCE WITH DIGITAL MEDIA

MANHATTAN GMAT